How many of you have had one of those nightmares where you’re running from the bad guy, except you can’t actually run? Or where you fall down and all of your teeth fall out? In fact, I had one of those “I’m running as fast as I can but not actually going anywhere” dreams just last week.

For many of us, there are some new entrants into the nightmare scene at this time of year. And no, I’m not talking about The Nightmare Before Christmas — I’m talking nightmares about Dreamforce. You know, the kind where you miss your flight out [...]

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Many people in the B2B space think that lead nurturing is a tool mainly used by marketing and sales to warm leads and move potential buyers down the funnel.  At Pardot, we find many other uses for this valuable marketing automation feature. We recently covered how we built an onboarding drip campaign for customers new to the product. In addition to customer onboarding, we have also found success using the tool for internal enablement, specifically with our sales teams.

Our Motivation

For the marketing team at Pardot, we see our own sales team as one of our key audiences to share relevant [...]

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Preparing for Dreamforce 2014?

You and 130,000 others; all of whom will soon be descending on the streets of the San Francisco financial district to network, promote, learn… and share their insights on social media.

That’s right, at marketing events as large as Dreamforce, social media is more than a past time — it’s one of the most effective ways to tie your offline and online efforts together. Let’s take a look at a few ways social media can help you get more out of your event experience, and how you can prepare ahead of time. And don’t forget to check out our [...]

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Last year at Dreamforce, launched the Sales Surfboard Award program to celebrate Sales Cloud,, and customers’ most inspiring sales success stories of the year — and this year’s stories are more impressive than ever. When we brought the awards back for a second year, we knew we had to make them even bigger and better than before. We added six additional award categories, and Pardot customers were invited to share their stories too!

So, why surfboards? Marc Benioff, CEO of, holds Hawaii and its culture close to his heart. Our employees receive commemorative surfboards on their milestone [...]

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I recently read a blog post by David Cummings, co-founder of Pardot, that discussed the concept of selling painkillers versus vitamins. The idea behind the article was that a focus on pain points will do you more good than selling “vitamins,” which are thought of as a luxury. This got my attention because as marketers, we are often focused on making things look, feel, and sound better (i.e vitamin-oriented marketing), whereas in reality, people are looking for “painkillers” (i.e. how can you solve my problem?).

Of course, there are people and companies that may want vitamins and desire to be more [...]

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