87% of B2B marketers use social media as part of their content strategy. (CMI)
Think social media is only for your B2C counterparts? For flashy ad campaigns, product giveaways, and clever contests?
True, when it comes to garnering fans, companies like Coca Cola may have an edge over, say, a B2B software vendor. But while the personal nature of social media made the early days of social marketing far more conducive to B2C, social media is now an integral part of most businesses’ marketing strategies, and B2B organizations are no exception.
However, the world of social media [...]Continue Reading...