The newest installment of J.J. Abrams gritty reboot of the Star Trek franchise hits theaters today and according to advanced reviews, Into Darkness dazzles audiences with its futuristic technology and exciting glimpses into stunning new worlds. However, you don’t need to head to the theater to see technology boldly taking crews where none have gone before– it’s happening every day in modern marketing departments.

Alright, so it’s not as exciting as climbing aboard the starship Enterprise, but the modern marketing team has new roles, new capabilities, and new worlds to explore that marketers could have only dreamed of just [...]

The modern marketer has some impressive powers.

From the super speed with which they are able to respond to prospects to the telepathy they employ to know exactly what a consumer is thinking, modern marketers are more like superheroes than mere office dwellers.

So what’s happened to transform marketers from measly hunch-based, message-pushing mortals? What’s given marketers such impressive superpowers? Marketing automation is the answer. By putting more technology and abilities at the fingertips of marketers, automation has transformed the average marketer into something greater.

Unlike the abilities of the average superhero, these superpowers are available to everyone. We’ve put together the infographic [...]