Social media plays a huge role in establishing and nurturing relationships in today’s marketing and sales worlds. Used correctly, social media is a great enablement tool. But… beware of the “creepy factor”!
Join Mathew Sweezey, Marketing Automation Evangelist at Pardot, An ExactTarget® Company, for a less creepy and more insightful view into the world of social media and how the different social media tools can be used to engage with prospects and clients. Mathew will share with us:
When to engage
What avenues to engage through
How to engage without being “creepy”
Mathew Sweezey, Marketing Automation Evangelist – Pardot, An ExactTarget® Company
Mathew Sweezey is [...]