Marketing automation features like lead nurturing and email marketing get a lot of the glory — but what about another underemphasized feature: autoresponders?

Autoresponder emails are emails that are deployed automatically, typically in response to a prospect action like filling out a form. These emails provide another way to get a tracked touch point with prospects or customers and lead them to interact more deeply with your site.

Autoresponders can be used to welcome prospects to a mailing list, send a link to requested resources such as white papers, confirm event registrations, or simply acknowledge that you have received a prospect’s inquiry […]

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In the past six months, how much time have you dedicated to your customer retention strategy?

In all of the hype of attracting, nurturing, and converting prospects, it’s sometimes easy to forget the true key to sustainable growth: obtaining lifelong customers. The type of customers who will not only provide a consistent source of revenue and save on training and implementation costs, but will provide insightful recommendations for product enhancements and even bring in new prospects by giving testimonials and recommending your product to others.

Customer retention is a crucial aspect of any business’ strategy, and one that all […]

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Marketing automation offers a wealth of powerful features that make our lives as marketers a whole lot easier—as long as we use them correctly. Last month, Spear Marketing Group released The State of Marketing Automation Maturity, a report highlighting the results of their March 2015 survey of B2B marketing automation users. In the report, they found that B2B marketers are excelling in some areas but lacking in others.

In this blog post, I want to take a closer look at some of the biggest mistakes marketers are making with their marketing automation platforms. Let’s look at five key findings from the Spear Marketing Group report and […]

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Email isn’t dead — and Econsultancy recently released their 2015 Email Marketing Industry Census to prove it. With over 1,000 respondents participating, the Census took a look at the effectiveness of email marketing, resources required, industry trends, and more.

According to the study, 25% of companies rate email marketing as ‘excellent’ for ROI. In addition, respondents indicated that 20% of sales can be attributed to their email channel.

But in order to achieve these results — and grow your email programs over the next year — the Census also pinpoints a number of areas that marketers really need to focus on in […]

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There are a number of schools of thought when it comes to email list management. One is that permission, once given, never expires. The other believes permission has a time limit of six months, a year, two years — everyone thinks something completely different when it comes to appropriate list hygiene. So what’s the best answer?

This is where I’m proposing a new “Golden Rule” of email list management: Email unto others as you would have emailed unto you. If you were a prospect, would you be okay with receiving that email? It’s a simple, quick rule that can help you make […]

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Date: May 14, 2015
Time: 2:00pm EDT / 11:00am PDT

When asked about their buying processes, 65% of respondents to an IDC research study agreed that “we usually engage a vendor sales professional only when we have made a purchase decision.”

Well, that complicates things. B2B marketing and sales teams are always searching for new ways to connect with customers. How can they work together to influence a buyer journey where the prospect is in the driver’s seat? Join us for an upcoming webinar as Michael Fauscette, Group Vice President, Software Business Solutions, IDC, debuts brand new research on what buyers expect from […]

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