RECORDED WEBINAR – View the recorded webinar and download webinar slides.

Description: The B2B healthcare industry’s reach is expanding rapidly, and marketing automation is becoming a huge asset in the hands of marketing and sales teams for that effort (in this segment / arena / practice area). So, how do healthcare companies use marketing automation to their advantage?

In this webinar, Derek Grant, Vice President at Pardot, and Brad Dodge, President and CEO of Dodge Communications, explore how marketing automation is helping B2B healthcare companies:

Increase market awareness
Advance lead management and nurturing efforts
Improve sales enablement

Continue Reading...

Just like with your New Years Resolutions or that P90x boxed set that’s collecting dust on your DVD shelf, everyone starts off using marketing automation with nothing but good intentions. But just like your New Year’s Resolutions and the aforementioned P90x tapes, people often don’t realize that success isn’t going to happen overnight.

This is exactly what causes marketers to encounter roadblocks with their new automation tools. According to a recent webinar hosted by Mathew Sweezey, Marketing Evangelist at Pardot, and Katie Melick, Implementation Coordinator, there are four reasons that people “fail” with marketing automation:

Cluelessness, i.e. shiny-object syndrome
Insanity
Lack of correct content
Unwillingness to [...]

Continue Reading...

We often discuss social media tactics on our blog, and we’ve recently taken on the topic of social selling in particular: what it is, why it works, and how to do it effectively. But reaching out to prospects isn’t the only way in which salespeople can benefit from the world of social; some of the top minds in the industry regularly share and engage through their networks, providing an invaluable opportunity to make connections and access worthwhile content.

Just getting started on social? Looking for new ways to connect? If you’re in sales (or are just looking to learn more about [...]

Continue Reading...

Search Engine Optimization. For the somewhat-less-than-technically-inclined among us, it can sound a little intimidating.

But if you tune out and start daydreaming the minute that someone brings up the concept of “spiders” crawling your website (interesting mental image, I know) and assume it’s a topic better left to your engineering department, your marketing will suffer. After all, search engine optimization, or SEO, is the cornerstone of inbound marketing; if you’re creating a ton of educational content to draw in prospects but not ensuring that it can be, in fact, found…well you’re really just wasting a ton of time and potentially valuable [...]

Continue Reading...

Are you wondering how your sales team will benefit from a tool like marketing automation? Or, have you already invested in an automation solution, but can’t seem to get your sales team to adopt it? Our new eBook will provide you with the ammo you need to solve both of these questions. The best part? The advice provided comes directly from Pardot’s own sales reps, who are in the trenches working with marketing automation each and every day.

From personalized selling to email tracking and more, we talked to Pardot Business Development Reps, Account Executives, Sales Managers, and even our VP of Sales to [...]

Continue Reading...

RECORDED WEBINAR – View the recorded webinar and download webinar slides.

Description: More and more companies are discovering the following: marketing and sales teams that successfully work together, win together. Pairing marketing automation and your CRM supports this effort by streamlining and automating processes and helping provide extra time needed to focus on closing deals.

Want to make the jump ahead and learn how your teams can benefit? Join TJ Gephart, Implementation Manager at Pardot, as he gives us a great overview of how the marketing automation and CRM combination lends itself to:

Efficient lead management
Sales intelligence improvement
Better marketing and sales alignment

Your speaker:
TJ [...]

Continue Reading...

On Monday, we posted an article about the growing importance of social selling — and how to do it correctly. In an age where it’s become increasingly easy to hide behind the anonymity of the internet, sales reps need to adapt their selling techniques in order to reach the buyers that… well, don’t want to be reached.

This brings us to social media. While we certainly don’t suggest or condone stalking your buyers over social media, these sites do provide the perfect stomping ground for sales reps. Your sales reps might find LinkedIn to be an especially valuable tool when it [...]

Continue Reading...

We love to write about marketing automation best practices, but sometimes it’s better to see those best practices in action. At Pardot, we like to push the boundaries of what we can do with our own product, which is why we’re here to share one of our latest endeavors with you: our new onboarding drip program. Let’s take a look at what we did, why we did it, and how you can implement similar programs at your own company!

Our Motivation

Like with any growing company, we wanted to create scalable processes across the board, processes that could grow as we grow [...]

Continue Reading...