Blog

Where Video and Content Marketing Meet

Molly Hoffmeister — May 10, 2013 — Leave a comment

What’s the first thing you think of when you hear the term “video marketing”?

If it’s an Old Spice commercial, the Dollar Shave Club, or another viral video with millions of hits, you’re not alone. But what if we told you that video marketing doesn’t have to be hilarious and it doesn’t have to go viral? In fact, video can be an integral and inexpensive part of your content marketing strategy — and our friends Chris Savage and Ezra Fishman of Wistia showed us how in yesterday’s webinar. Let’s take another look at where video and content marketing meet.

First, consider [...]

In Content Marketing

Upcoming Webinar: Marketing Automation & CRM: Terrible Twosome or Dynamic Duo?

Teri Marks-Brunner — May 10, 2013 — Leave a comment

Date: May 16, 2013
Time: 2:00pm EDT

Description: From planning the purchase of a marketing automation system to already having a system in place, there is always room for improvement in today’s marketing world! Organization, process, optimization – all of these are keys to improving your marketing automation efforts and capitalizing on all that marketing automation and your CRM have to offer.

No matter where you are in your marketing automation/CRM lifecycle, whether beginning your search, choosing a system, implementing and integrating or utilizing already existing systems, this webinar is presented with you in mind! Kathryn Honderd, Services Manager at Pardot, An [...]

In Blog, CRM, Marketing Automation, Webinars

Your Essential Landing Page Checklist

Jenna Hanington — May 9, 2013 — 2 Comments

Landing pages are tricky; there’s no doubt about that. And unfortunately, there’s no set formula to help you get it right. But does that mean you should lose hope? Of course not!

While there may not be a simple mathematical equation that will ensure your landing pages are successful, there are several steps you can take to optimize for conversions and encourage your users to stay on your site — even after they’ve handed over their information. Remember, the goal of today’s landing pages is no longer to gather data from your users and then leave them stranded on [...]

In Landing Pages

Recorded Webinar: 5 Ways to Effectively Leverage Your SEO Efforts

Teri Marks-Brunner — May 8, 2013 — 1 Comment

Abstract

Creating the visibility for your company and products gives you the opportunity to travel many avenues in marketing. One of the most useful and most important avenues of any integrated online marketing strategy in today’s world is SEO.

Join Derek Grant, Sales Director at Pardot, An ExactTarget Company, as he gives us a hands-on approach to leveraging this cost-effective and trackable marketing tool. Derek will give us practical, yet effective ways to optimize our SEO approach, give us valuable tips on how to drive targeted traffic to our websites and positively impact our conversion rates.

Derek Grant, Sales Director – [...]

In Blog, SEO / SEM, Webinars

Is Your Social Media Out of Control? [Slideshare]

Matt Wesson — May 8, 2013 — Leave a comment

The Secret to Justifying Marketing Automation to C-Suite Executives

Ryan Johnston — May 7, 2013 — Leave a comment

The following post was submitted by Ian Michiels, Principal & Managing Director at Gleanster Research. For more on this study, please check out Pardot and Gleanster’s joint webinar on the topic, Set-and-Forget Marketing: Nurture Marketing Tactics for the Overwhelmed Marketer.

Research from a January 2013 Gleanster survey captured trends on the top challenges of marketing automation adoption. A simple data pivot provided a window into the unique challenges among users of marketing automation and organizations that have yet to take the plunge. For organizations that have yet to invest in marketing automation, lack of senior management support and funding made the list [...]

In Lead Nurturing

The Importance of Customer Testimonials

Jenna Hanington — May 6, 2013 — 3 Comments

When companies want to spread the word about their products and services, where do they generally turn?

Social media.

Sites like Twitter, Facebook, LinkedIn, and Google+ have proven that they’re worthwhile investments when it comes to sharing information, spreading important news, and encouraging conversations around brands. But in 2012, Optify’s B2B Marketing Benchmark Report dug up some startling findings: social media websites drive only 1.9% of all traffic to B2B websites.

In fact, the same study found that 80% of traffic comes from a combination of organic search and direct traffic…which means, what?

Research. While companies are sinking time [...]

In Content Marketing, Ideas