According to CMO Council, nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow best practices that are proven to boost conversion rates. Before we get to those examples, let’s take a quick look at the major components of a successful landing page.

Forms

The most effective forms are usually short and simple. In an A/B test, one company found that reducing […]

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You’ve heard that marketing automation can improve your lead flow process. You’ve probably also heard plenty about features like lead scoring and grading, lead assignment, lead nurturing, and a number of other phrases that incorporate the word “lead.” That’s all fine and dandy — but what does an optimized lead flow process actually look like?

How do you go about implementing a lead management process that puts your sales and marketing departments on the same team, aligned behind common goals and objectives?

Check out our step-by-step guide to developing a lead flow plan of your own — and if you’d like to […]

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There’s no question that the world of online marketing has become an increasingly visual place. The demand for visual and video content is booming, promotional emails are graphics-heavy, and websites aren’t complete without predominant imagery and interactive details. For better or worse, aesthetics have become a crucial consideration in most marketing efforts — so much so that a poor choice in font style or a website that looks like it’s stuck in early 2000s could severely hurt your brand’s credibility.

But there’s one thing that should never be sacrificed for the sake of aesthetics, one aspect of design that marketers cannot afford […]

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According to IDC, we’re spending an average of 13 hours emailing each week. For sales and marketing, the number skyrockets: email is now the most common method to communicate internally and with your prospects.

For sales, a good email can get you a response, but a great email can get you the meeting and ultimately the sale. When email takes up most of your day, how do you get it right?

In LearnCore’s recent infographic with YesWare, we reviewed the who, the what, and the when for creating the best sales emails based on data from over half a million sent emails.

WHO

To […]

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I think we can all agree, moving is easily one of the least fun experiences ever, in any capacity. I finally decided to move from Athens (GO DAWGS) to Atlanta, and given that I’ve had to move every year for the past four years, I’m thoroughly ready to stop doing it. During the packing process, I started thinking about other migrations, and thus, decided it was time to write a few posts on migrating your prospects from another system into Pardot (or another marketing automation tool).

Step 1: What do I have?

The first thing you do with a move is take stock […]

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I live and breathe marketing automation, so sometimes it can be easy to forget that many people are still uncertain about automation’s capabilities — and whether or not it’s right for their organization. Questions we hear on a normal basis include:

What exactly is marketing automation?
What can I do with it?
How will my organization benefit?

For those of you who are still getting your feet wet with marketing automation, we’ve compiled a quick list of features that any marketing automation tool should be able offer you. Take a look at the list below to get a rundown of the tool’s top features […]

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Personalized marketing is a highly effective but woefully underutilized strategy. Even though it’s easier than ever to provide relevant marketing materials to different audiences, most marketers simply aren’t doing it. To get an idea of how big a missed opportunity this is, take a look at these stats:

Businesses that personalize web experiences see an average 19% increase in sales. (MarketingProfs)
71% of companies fail to personalize their websites. (Dynamic Yield)
Personalized marketing emails receive 29% higher open rates and 41% higher click-through rates. (Experian)
70% of companies don’t personalize marketing emails. (Experian)

We need a personalization overhaul—but where to start? Well, I suppose you could individually […]

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