There’s been a lot of hubbub across the internet this week after a vulnerability (affectionately referred to as “heartbleed“) was discovered in a common open source library called OpenSSL, used to provide encryption (SSL/HTTPS) for many tools such as web servers and database systems.

As soon as we learned of this vulnerability on Tuesday afternoon, we assessed our risk by identifying all systems possibly running the vulnerable version of the OpenSSL library. Luckily, all of our customer-facing servers were not running a vulnerable version. This includes both the Pardot application at and the Pardot website at

We did have some non-customer facing servers running a [...]

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In last week’s Sales Summit hosted by Demand Metric, Meagen Eisenberg, VP of Demand Generation at DocuSign, walked us through the three steps to sales enablement success. Her justification for putting so much emphasis on sales enablement? The stats below:

67% of the buyer’s journey takes place online. (SiriusDecisions) 

52% of lost sales are due to sales enablement failure. (SiriusDecisions) 

In fact, Eisenberg went on to say that the future of sales enablement is sales-marketing alignment — meaning that for either team to be successful, both teams have to understand their buyer personas, stand behind a unified message, and create [...]

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Description: There is a good bit of talk about aligning sales and marketing these days, providing sales teams with the right tools needed to engage prospects and ultimately, help close deals. This all sounds great, right? In reality, how is it put into play and managed? Enter – marketing automation.

Join Derek Grant, Director of Sales at Pardot, as he shows us:

What today’s lead landscape looks like for sales and marketing
How nurturing programs can be used to help improve sales performance
How sales teams can use marketing automation to improve lead management, assignment and close deals

Your Speaker:
DEREK GRANT, Director of Sales [...]

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If you’ve been reading our blog this month, then you’re already familiar with April’s topic of choice: customer-centric marketing. Shar VanBoskirk, Analyst at Forrester Research, sums up the importance of a customer-centric mindset in one quote:

“Only marketers who are customer-obsessed and adapt to consumers’ changing behaviors in real time will succeed.”

So why is this customer-centricity so critical to business success? If you guessed that it’s because of your customers’ changing preferences, then you’re right.

Today’s buyers are evolving. They’re connected. They’re social. They’re in-the-know. They do their research, and they know exactly what they want by the time they’re ready to make a [...]

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The modern-day marketing leader’s job description is changing. Just look at the facts:

By 2017, the CMO will Spend More on IT Than the CIO. (Gartner) 

90% of business buyers say when they’re ready to buy, they’ll find you. (DemandGen Report) 

 70% of the buying process is now complete by the time a prospect is ready to engage with sales. (SiriusDecisions) 

And the CMO’s role isn’t the only thing that’s changing: so are the traits that today’s marketing leader’s need to possess to be successful. So what are these traits, and what can marketers do to make sure they’re staying [...]

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You know your customers are important. But with so much pressure riding on securing new business — not to mention the differing priorities between your marketing, sales, and customer service teams — it can be hard to ensure that customer retention is always a top priority…for everyone.

A few things to keep in mind: when it comes to continuing their business with your company, your customers are more likely to stick around for the following:

personalized experiences

friendly employees and customer service reps

the chance to work with a brand that has a good reputation

easy-to-access information or help.

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Description: As marketers, we all need healthy lists to do our jobs. Prospect and lead databases can be either friend or foe, depending upon many factors. Cleanliness is a primary tactical concern but segmentation, healthy activity, and subscriber preference management are vital when building the value of one of your biggest marketing assets.

What determines the life, health, and value of a lead in your databases and what can you do about it? Join Mathew Sweezey, Marketing Evangelist at Pardot, and Scott Armstrong, Co-Founder and Partner at Brainrider for an in-depth look into managing your marketing database and getting better results.

Your [...]

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