In part one of this blog series, we looked at how to give your social profiles a visual makeover. Your company’s profiles are gorgeous now; there’s no doubt about it. But much like a Miss America contestant who flubs the interview portion of the competition, your social accounts are nothing without substance. You’ve captured people’s attention, so make sure to give your audience top-notch written content that will make them want to stay. Here’s how:

Brighten your bio.

What does your bio say about your company—both explicitly and implicitly? We’ve all rolled our eyes at professionals calling themselves tech wizards, sales ninjas, […]

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Date: December 11, 2014
Time: 2:00pm EST / 11:00am PST

Both content and social have played major roles in the demand gen landscape of B2B marketing in 2014. So, what does 2015 have in store for B2B marketers? Will it be a year of change for social and content? Let’s see what the experts have to say!

Join Jay Baer, New York Times Best-Selling Author of “Youtility,” Chief Content Officer of MarketingProfs, Ann Handley, and Joe Pulizzi, Founder of the Content Marketing Institute, in this revealing and in-depth look at:

The 2014 B2B marketing year in review and predictions for 2015
New plans for content […]

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Last month, we released quite a few pieces of content revolving around the following topics: the ROI of marketing automation, selling an automation tool to upper management and your sales team, and the right metrics that marketers should be using to prove their success. All important information, especially given the following statistic:

77% of CMOs at top-performing companies indicate that their most compelling reason to implement marketing automation is to increase revenue. (Gleanster)

So how can marketing automation help your business increase revenue? What points does your management team care about? And how confident are you in your ability to justify your success […]

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We’ve finally made it to the last post in our series on email blacklisting. Whew — I’m impressed you’ve stuck with me this far! So far, we’ve discussed:

What Is Blacklisting?
How Do You End up on a Blacklist?
You’re on a Blacklist, Now What?

Today’s post will focus on the final piece in the puzzle: how to avoid ending up on a blacklist in the first place. After all, the best cure for getting potentially blacklisted is prevention! Let’s take a look:

1. Be very careful with purchased lists.

First, and foremost, never purchase a list and email to the list immediately. If you’re a Pardot […]

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One of the most important (although often overlooked) aspects in the adoption of marketing automation is the necessity of buy-in from sales. Marketing automation impacts the entire buying cycle; the quickest way to success is through collaborating with your sales team and helping them to see as much value from the platform as you do.

Say you’ve implemented a marketing automation platform (and you’re in love), but your sales team is still resistant to incorporating a new tool into their workflow. Maybe they were opposed to implementing marketing automation from the start, and felt it was uprooting a system that was already working. […]

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If you were giving the final go-ahead to purchase a marketing automation tool, which of the following would convince you to pull the trigger?

Option A: “This marketing automation tool has a sweet WYSIWYG editor that’s going to make our emails look awesome!”

Option B: “With marketing automation, we can increase the number of marketing-sourced opportunities by 25% year-over-year.”

Don’t quote me on that last statistic, but something like Option B is probably going to be a lot more persuasive to purchasing decision makers than Option A. When it comes to investing in a tool like marketing automation, which has the potential to eat into budget […]

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How long has it been since you’ve taken a long, hard look at your social media profiles? If you’re like many marketers, you (or a long-gone intern) set them up, dropped in your logo and boilerplate bio, and haven’t given the aesthetics much of a thought since. In part one of this two-part blog post, we’re going to take a look at how to give your social media accounts a facelift.

I know it’s easy to preach the power of images on social, but B2B companies often face a roadblock that consumer companies don’t: “How am I supposed to make my […]

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A few months ago, we wrote a post about dynamic content — and why it could be considered marketing’s secret weapon. By making the personalized selling techniques of B2C companies like Amazon accessible to B2B marketers, dynamic content is changing the game for B2B. While every buyer was previously exposed to the same messaging, dynamic content makes it possible for marketers to personalize their messaging to each segment of their audience.

Think about how Amazon displays product recommendations based on your purchase history. Marketers can now harness that same power to alter website and email content so that it’s pertinent to […]

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