Today, we’ll be covering the final topic in my three-part series on spam complaints: issues with unsubscribing. This is one of my favorite topics, as I tend to enjoy going after senders for making their unsubscribe processes particularly difficult.

(In case you missed it, you can check out part one of my series here (“I didn’t sign up for this!”) and part two here (“Too much, too soon!”).

1. You ask me to reply to unsubscribe.

Full disclosure — this is one of my biggest triggers for just clicking the “report as spam” button. If you put up any barriers that prevent me from opting out, […]

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Sales professionals know that the world of sales is changing — fast. New technology is being released at an unprecedented rate. The line between sales and marketing is blurring, and the two departments are finding new ways to work together. Buyers are getting increasingly sophisticated, and they expect businesses to be able to keep up.

It can be a little overwhelming.

With this in mind, Salesforce surveyed over 2,300 sales leaders and put together the 2015 State of Sales research report. The report is bursting with up-to-the-minute insights about sales success metrics, challenges and obstacles, and technology adoption. So, what specific factors help top-performing sales teams rise above the rest? […]

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Hi there Pardot blog readers!

My name is Shannon, and I am head of the Pardot Marketing Department. Not sure what it says that the first time my team lets me blog is when we’re talking about parties, but here it goes!

Dreamforce 2015 will be my ninth Dreamforce, and my sixth Dreamforce as a part of Salesforce. I’ve watched the event get bigger and more amazing every year, and the Dreamforce party scene is no exception.

Let’s be honest, after a long day of sessions, everyone wants a chance to unwind. At Pardot, we have created four jam-packed days for B2B […]

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Let me tell a story about Anna and James.

Why am I telling you a story on a B2B marketing automation blog, you ask? Because it’s a heck of a lot more interesting than a list of product features and benefits, chock-full of inspiring marketing buzzwords. And because I think it’s the best way for you to envision how using sales and marketing tools like Salesforce Engage and Pardot in tandem will impact your day-to-day routine — as well as your bottom line.

The following is an excerpt from an e-book written for this very purpose. The e-book walks through a full week in the life of our […]

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Meet Laura.

Well, hard to believe, but it’s time for us to wrap up our Summer Camp stories, and we’ve brought in a very special guest for our final post! Meet Laura Horton, Pardot’s very first marketing hire and currently the fearless leader of our content team. Laura’s here to share her experiences in watching Pardot grow from a small startup to a division of a Fortune 500 company — and how she used the Pardot product all along the way.

Laura, take it away.

Laura, you were the first person hired to do marketing for Pardot; can you talk a little bit […]

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Everyone makes mistakes at work, but marketers tend to make them a little more publicly than most. While these mistakes can be embarrassing, they’re definitely not the end of the world. The key is to be transparent when you do mess up. You don’t have to call attention to tiny mistakes, but ignoring significant or offensive mix-ups will only make the problem worse.

Let’s take a look at three common mistakes digital marketers make and how to deal with them.

Mistake #1: You posted from the wrong social media account.

Red Cross’s infamous 2011 Twitter goof

We’ve all seen the aftermath of an employee accidentally posting from […]

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With only a month to go until Dreamforce and Agenda Builder officially live, it’s time for a few difficult decisions: namely, which sessions will you be attending this year? How can you make the most of your time at Dreamforce with so many parties, activities, and sessions to choose from? (Hint: our Dreamforce microsite can help!)

To help you decide which sessions are the best fit for you, we’ve outlined a few of our favorites below, including sessions for new and veteran marketing automation users. Take a look to see which ones pique your interest, and follow the links to reserve your spot!

Meet […]

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Throughout the course of our summer camp series, we’ve covered popular marketing topics like lead nurturing and reporting, as well as other tech subjects like website design and product testing. Today, we’re joined by Pardot veteran and Usability Analyst Matt Miller, who is here to share a little bit more about what it takes to plan and conduct successful user testing — and how usability differs from user experience. Matt has a Masters in Human-Computer Interaction from Georgia Tech, and is a long-time member of the Pardot Monday-night soccer team (This Might Get Messi).

Take it away, Matt!

It seems like a lot of […]

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