Last time on the Smarter Marketing Series, we talked about how businesses with limited resources can build out a robust RSS reader to create a steady stream of content ideas. In today’s video, we’re talking about the next step: what to do with these ideas, and how to turn them into effective, polished content. Check it out!

Turning Ideas into Content

Turning ideas from your RSS reader into blog fodder doesn’t have to be exhausting business (blog posts aren’t term papers, after all), but you can’t just repost someone else’s thoughts either. So take ideas from others and quickly add a little [...]

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Date: August 26, 2014
Time: 2:00pm EDT / 11:00am PDT

It’s seems like a mystery sometimes – how do great B2B marketing teams efficiently and effectively juggle multitudes of marketing channels and efforts these days? They utilize the keys to success, setting the stage with strategy, leveraging the functionality and power of marketing automation, and more!

Join us for 30 minutes while Adam Postelnek, Manager of Marketing Services at Magnet 360, and Derek Grant, Vice President at Pardot, explore and take the guesswork out of how marketing automation lends itself successfully to the strategy and processes of solid marketing, and how your marketing [...]

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Preparing for the Long Haul: Kick Off Your Strategy with a Thoughtful Plan

Christina Sapienza, Online Marketing Manager at salesforce.com, shares her experiences using marketing automation to fuel online advertising campaigns in this three-part series.

It’s no secret that online advertising campaigns play a critical role in fueling the sales cycle for B2B companies. Now some of the smartest advertisers are finding ways to leverage tools like marketing automation to maximize every dollar that they spend online. By integrating all online channels into your marketing automation system, you can improve the quality of your lead generation efforts and gain a more holistic visibility into [...]

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Having trouble selling the C-suite on the need for marketing automation?

Particularly when you’re an SMB and strapped for budget and headcount, marketing automation can seem like a pretty significant investment — and it is. But as we’ve said before (and will say again), marketing automation can go a long ways towards helping small businesses do more with what they already have — and turning you, the marketer, into an army of one.

So how do you communicate this to upper management? We believe a well-laid strategy is the best place to start any marketing initiative, and we’ve put together the resources [...]

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If you’re in B2B marketing or sales, you need to be thinking big picture. The B2B landscape isn’t going to stay the same forever, especially as new technologies continue to run rampant. It’s up to today’s marketers and sales reps to stay relevant by educating themselves on current best practices, industry happenings, and more.

Sound time intensive? It doesn’t have to be. We’re excited to announce our new Pardot Perspective, a bi-weekly email series designed to keep you up-to-date on the latest industry trends, best practices, expert advice, and more. Take your sales and marketing strategies to the next level by [...]

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We’ve spent a lot of time this month talking about SMBs, but we want to do more than just look at their pain points and triumphs — we want to give you some hard data.

In May of 2014, Bredin, Inc. conducted a survey of 532 principals of U.S SMB companies and discovered some interesting sales trends among SMBs. The objective of the study? To give SMB marketers a current perspective on SMB sales preferences. If you’re an SMB marketer (or sales rep!) interested in the sales landscape, here are a few stats that you might find helpful to your marketing [...]

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Pinterest is a powerful social media platform that B2B companies often overlook, but it shouldn’t be that way! As the social media landscape becomes progressively more visual, people are sharing image-based content like never before. B2Bs can take advantage of Pinterest’s virtual bulletin boards by easily showcasing visual content such as branded infographics. Plus, Pinterest is second only to Facebook in the number of web traffic referrals from social media, so linking pins to your landing pages can be great for lead generation (Shareaholic).

We’ve written before about innovative and creative ways B2B companies can use Pinterest. Here are four more [...]

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It may only be August, but it’s never too early to start thinking about where you’ll be in October. And if you’re a B2B marketer, you should be at Dreamforce.

What exactly is Dreamforce, you ask?

Dreamforce is THE conference for marketers, taking place in San Francisco from October 13-16th — and this year, Pardot is going to have more sessions than ever, from intros to our product to more advanced courses on nurturing and ROI. Trying to decide which ones to attend? Here are the ones we don’t want you to miss:

Pardot + Salesforce: Closing the Gap Between Marketing and Sales

You [...]

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