What a week it has been! If you’ve been following our blog, you probably noticed that we were knee-deep in all things Dreamforce last week. (If you weren’t able to make it out to the conference, check out our Day 1, Day 2, and Day 3 wrap-up posts.) Now, we’re back home and ready to hit the ground running — but just like many of you, we have to answer one important question: what’s next?

For any event — whether you’re an attendee, a sponsor, or a host — you want to make sure that you’re capitalizing on your event investment. […]

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Last night, Pardot hosted our Shaken Not Stirred: License to Sell party that had party-goers lined up around the block. With Thomas Middleditch,  Kumail Nanjiani, and Martin Starr of HBO’s Silicon Valley among the guest list, the party quickly hit capacity as guests enjoyed free premium drinks and music mixed by one of the city’s hottest DJs. Check out the write-up of the party in the Bay Area HQ!

For even more pictures, check out the full Facebook album here.

Stock Photo Extravaganza

The Pardot party may have gone until the wee hours of the morning, but we were ready bright and […]

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“There’s a gap between customers and companies, and that’s why we’re all here — to fill that gap.” – Marc Benioff

The day started with lines out the door at our B2B Marketers Cafe at the Grove and Pardot’s fleet of Fiats zipping their way through the city (see the image below!). If you haven’t been to the Grove yet, don’t miss your chance to grab some free food and check out some informal sessions tomorrow — it’s the last day that the B2B Marketers Cafe will be open!

In fact, Jill Rowley led a session on Social Selling to a packed house […]

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The Pardot team officially kicked off an exciting #DF15 today, and just like that our best Dreamforce ever is off and running! Take a look at our quick recap below. 

Roadmaps and Big Product Announcements

Dreamforce is always chock full of product news, so it’s only fitting that we started the day with the Pardot Roadmap. News of more customizable reporting, enhancements to Salesforce Engage, speedier Salesforce integration and a shiny new multi-scoring interface were met with applause from a packed house of Pardot clients. We can’t wait to get these features into the wild — keep an eye on the Winter […]

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The 411 on Pardot at #DF15

Molly Hoffmeister —  September 15, 2015

Welcome to Dreamforce 2015!

We’re so thrilled that it’s finally here, and even more thrilled to show you all the exciting plans we’ve put together for the big week! Let’s take a quick look at all the places you can find important information on Pardot — our can’t-miss sessions, important locations, and fun-packed parties and giveaways.

Check out the Pardot at Dreamforce microsite!
Stop By and Say Hi

Whether you’re just learning about marketing automation or you’re an old pro at using Pardot, be sure to come by one of our locations to say hi or chat with an expert. You’ll find us on campus […]

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Editor’s note: The following is a guest post from Brian Carroll, Chief Evangelist at MECLABS and former CEO of InTouch, as a teaser for his session at Dreamforce next week. 

Author of the bestseller, Lead Generation for the Complex Sale (McGraw-Hill), Brian is a leading expert in lead generation and he’s profiled and regularly quoted in numerous publications. Brian also speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. Be sure to check out Brian’s session next Tuesday at 12pm, and enjoy the following sneak peek.

Where is Lead Management Falling Short?

Marketers see generating high-quality leads as their number one business […]

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“The successful modern sales professional is an information concierge, a content connoisseur — someone who has deep subject-matter expertise on the buyer and the world in which the buyer exists.” – Jill Rowley

Editor’s note: I had the privilege of sitting down with Social Selling Evangelist and Startup Advisor Jill Rowley before she hits the stage at next week’s (largest-ever) Dreamforce event — and our discussion ranged from Jill’s frustration with unsolicited email blasts from sales reps to the emerging role of sales enablement on the marketing team. Check out the highlights below, and be sure to check out Jill’s session next Wednesday […]

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