For those of you who have heard of marketing automation and thought to yourself, “doesn’t that just do the same thing as my CRM?” — this one is for you.

“Integrating your CRM with marketing automation” may seem like a phrase full of buzzwords, but there’s a lot of substance there if you take a closer look. Adding marketing automation to your CRM workflow can create a powerful sales and marketing tool that’s capable of addressing common B2B pain points, namely: poor lead quality, an inefficient marketing-to-sales handoff process, loss of leads in the pipeline, and a lack of insight into [...]

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How much time do you spend preparing to sponsor a trade show event?If you’re in marketing, this question is probably a no-brainer: a lot. Preparing booth signage, finding session speakers, ensuring you have sufficient staff and that everyone is where you need them to be can mean a number of late nights (and maybe a few sleepless ones as well).How much time do you spend on an event after it’s over?If your answer to this question is a little less definite, keep reading. Post-event reporting and follow-up is as crucial a part of event marketing success as any of your pre-event preparations. If this sounds like [...]

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Whew, what a week! If you attended Dreamforce this week, then you’re probably feeling a lot like us: talked out, tired (in a good way!), and ready to hit the ground running with everything you’ve learned over the past four days.

But if we had to guess, you’re probably also suffering from a serious case of information overload — and the last thing you feel like doing is reading pages of notes about your experiences from this year’s conference. Why not relive Dreamforce 2014 by looking at noteworthy Tweets and pictures from the conference instead?

Rekindle the excitement you felt the last [...]

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Date: October 23, 2014
Time: 1:00pm EDT / 10:00am PDT

Marketers are continuously challenged with keeping up in the constantly evolving world of demand generation. Let’s take a look with Mathew Sweezey, Marketing Evangelist at Pardot and author of “Marketing Automation for Dummies” as he updates us on the current state of demand and shares some insightful and progressive marketing movements representative of companies’ approaches to demand gen.

He will explore:

- Overall state of demand
- Improvements in the use of today’s marketing best practices
- Social influence for demand generation

MATHEW SWEEZEY, Marketing Evangelist – Pardot
Mathew is the head of thought leadership for B2B marketing [...]

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So you’re heading home from Dreamforce 2014 (along with half of the people in the Bay Area). You’re exhausted, likely sporting some blisters, and undoubtedly suffering from a major case of information overload.We know the feeling.But your work here isn’t done! You’ve made so many connections, shared so many exciting new ideas with fellow conference-goers, and met so many potential prospects — don’t let the week’s work go to waste! Everything is still fresh in your mind, making this the perfect time to get started with your post Dreamforce follow-up plan (or at least get started thinking about your post-Dreamforce follow up plan as you nurse your [...]

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On Tuesday, October 14th, Google announced the discovery of an SSL vulnerability present in an older variant of the SSL protocol, version 3 (SSLv3).

In order to mitigate against this recently disclosed vulnerability, we are, effective immediately, disabling SSLv3 throughout the entirety of the Pardot service platform.  This step is in line with previous efforts taken to mitigate against BEAST and Heartbleed, two of the most critical SSL vulnerabilities previously identified over the past 18 months.

Pardot is not the only provider taking this step. Google and Mozilla have announced that they will remove SSLv3 support from future versions of their browsers [...]

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Dreamforce may be taking center stage on our news feeds and Twitter streams right now, but that doesn’t mean we can’t release some new (non Dreamforce-related) content! If you’ve been paying close attention to our blog this month, you may remember that this month’s theme revolves around CRM + automation — namely, getting the most out of these two technologies through integration and optimization.

While much of our focus this month has been on Dreamforce, we’re returning to our theme today to release an asset that we’re really excited about, called Salesforce for B2B Marketers: The Complete Guide. If you’re a [...]

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