If you’ve been reading our blog this month, then you’re already familiar with April’s topic of choice: customer-centric marketing. Shar VanBoskirk, Analyst at Forrester Research, sums up the importance of a customer-centric mindset in one quote:
“Only marketers who are customer-obsessed and adapt to consumers’ changing behaviors in real time will succeed.”
So why is this customer-centricity so critical to business success? If you guessed that it’s because of your customers’ changing preferences, then you’re right.
Today’s buyers are evolving. They’re connected. They’re social. They’re in-the-know. They do their research, and they know exactly what they want by the time they’re ready to make a [...]Continue Reading...