We’ve said it many times: marketing automation isn’t just for marketers — it also greatly benefits your sales team. And now we’re going straight to the experts to explain how: our own sales reps.

Our sales team doesn’t just sell Pardot, they’re also expert users of their own product. So we’ve compiled some of their insights and advice in our latest eBook, 25 Marketing Automation Tips Straight from Sales. Check out a sampling of what they had to say in the SlideShare below, and be sure to download the full eBook for more marketing automation best practices — for sales, from [...]

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Last week, I was lucky enough to be able to participate in a live chat hosted by the folks at ScribbleLive. Our topic? “Content Marketing with Limited Resources” — a subject that we’ve discussed recently on the Pardot blog, and one that we place a lot of import on.

Pardot’s own content marketing team has grown from “army-of-one” Laura Horton to a small team of writers and designers, which gives us some perspective on the growing pains that small companies experience when trying to assemble an integrated content marketing strategy. We know what it’s like to be strapped for time and [...]

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One of the reasons that our Pardot sales team loves using marketing automation is because of its lead qualification capabilities. Traditionally, one of the largest sources of tension between marketing and sales teams is lead quality — but with an automation system in place, you can turn contention between your two teams into content.

How? You may have heard us mention a little something we like to call “blended lead scoring and grading.” By implementing a lead qualification system at your company, your marketing team can “screen” leads before they get sent to the sales team for follow-up. This system works [...]

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RECORDED WEBINAR – View the recorded webinar.

Are you ready to transform your business with marketing automation? Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and grading, social posting, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles and demonstrate marketing accountability.

Join us for a 30-minute live demo where you’ll learn how easy it is to create, deploy and manage online marketing campaigns that increase revenue and maximize efficiency.

Pardot clients have seen:

- 25% reduction in sales cycle
- 63% increase in website leads
- 40% increase in marketing productivity
- [...]

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It’s no secret that B2C marketers have the edge when it comes to capitalizing on the latest social media fads, but that doesn’t mean that you shouldn’t be in tune with these trends and look for B2B applications wherever possible. In today’s Smarter Marketing episode, Mathew Sweezey discusses two of the latest trends that, admittedly, will probably never make their way into the B2B sphere—but also delves into what these fads indicate about overall trends in messaging and what that means for B2B marketers. Take a look at the two key takeaways below:

Takeaway 1: Shorten Your Messaging

True, you can be fairly [...]

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RECORDED WEBINAR – View the recorded webinar and download webinar slides.

Description: The B2B healthcare industry’s reach is expanding rapidly, and marketing automation is becoming a huge asset in the hands of marketing and sales teams for that effort (in this segment / arena / practice area). So, how do healthcare companies use marketing automation to their advantage?

In this webinar, Derek Grant, Vice President at Pardot, and Brad Dodge, President and CEO of Dodge Communications, explore how marketing automation is helping B2B healthcare companies:

Increase market awareness
Advance lead management and nurturing efforts
Improve sales enablement

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Just like with your New Years Resolutions or that P90x boxed set that’s collecting dust on your DVD shelf, everyone starts off using marketing automation with nothing but good intentions. But just like your New Year’s Resolutions and the aforementioned P90x tapes, people often don’t realize that success isn’t going to happen overnight.

This is exactly what causes marketers to encounter roadblocks with their new automation tools. According to a recent webinar hosted by Mathew Sweezey, Marketing Evangelist at Pardot, and Katie Melick, Implementation Coordinator, there are four reasons that people “fail” with marketing automation:

Cluelessness, i.e. shiny-object syndrome
Lack of correct content
Unwillingness to [...]

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We often discuss social media tactics on our blog, and we’ve recently taken on the topic of social selling in particular: what it is, why it works, and how to do it effectively. But reaching out to prospects isn’t the only way in which salespeople can benefit from the world of social; some of the top minds in the industry regularly share and engage through their networks, providing an invaluable opportunity to make connections and access worthwhile content.

Just getting started on social? Looking for new ways to connect? If you’re in sales (or are just looking to learn more about [...]

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