Meet Laura.

Well, hard to believe, but it’s time for us to wrap up our Summer Camp stories, and we’ve brought in a very special guest for our final post! Meet Laura Horton, Pardot’s very first marketing hire and currently the fearless leader of our content team. Laura’s here to share her experiences in watching Pardot grow from a small startup to a division of a Fortune 500 company — and how she used the Pardot product all along the way.

Laura, take it away.

Laura, you were the first person hired to do marketing for Pardot; can you talk a little bit […]

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Everyone makes mistakes at work, but marketers tend to make them a little more publicly than most. While these mistakes can be embarrassing, they’re definitely not the end of the world. The key is to be transparent when you do mess up. You don’t have to call attention to tiny mistakes, but ignoring significant or offensive mix-ups will only make the problem worse.

Let’s take a look at three common mistakes digital marketers make and how to deal with them.

Mistake #1: You posted from the wrong social media account.

Red Cross’s infamous 2011 Twitter goof

We’ve all seen the aftermath of an employee accidentally posting from […]

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With only a month to go until Dreamforce and Agenda Builder officially live, it’s time for a few difficult decisions: namely, which sessions will you be attending this year? How can you make the most of your time at Dreamforce with so many parties, activities, and sessions to choose from? (Hint: our Dreamforce microsite can help!)

To help you decide which sessions are the best fit for you, we’ve outlined a few of our favorites below, including sessions for new and veteran marketing automation users. Take a look to see which ones pique your interest, and follow the links to reserve your spot!

Meet […]

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Throughout the course of our summer camp series, we’ve covered popular marketing topics like lead nurturing and reporting, as well as other tech subjects like website design and product testing. Today, we’re joined by Pardot veteran and Usability Analyst Matt Miller, who is here to share a little bit more about what it takes to plan and conduct successful user testing — and how usability differs from user experience. Matt has a Masters in Human-Computer Interaction from Georgia Tech, and is a long-time member of the Pardot Monday-night soccer team (This Might Get Messi).

Take it away, Matt!

It seems like a lot of […]

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Two weeks ago, I wrote about one of the main reasons that emails get reported as spam (“I didn’t sign up for this!“). Today, we’ll be covering the second set of reasons for why someone reports spam, which has to do with every marketer’s favorite terms: frequency and relevance!

Let’s dive right in.

“You’re not sending me what I expected!”

It’s extremely important to be completely straightforward and honest about what your mailings are going to be. Let your prospects know what they can expect to receive, whether or not they’re also opting in to third-party mailings, and how they can opt down or out […]

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Meet Ryan Johnston.

Today’s guest expert is Demand Generation Manager and long-time Pardashian Ryan Johnston. He’s here to share his expertise on building and managing campaigns — from kicking off your strategy as a novice to seeing more success as an experienced marketing automation user.

Alright Ryan, take it away.

Tell us a little bit about your background with the Pardot team, as well as your current role.

I joined the Pardot team in February of 2011 on Valentine’s day (so I immediately got 30 new Valentines — hasn’t happened since) as the second marketing hire, brought in as a marketing coordinator. Since then […]

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96% of B2B marketers say that event marketing accelerates lead generation and grows the sales pipeline. (Regalix)

That’s an impressive statistic, and one that highlights just how important events are in a modern marketing strategy. If that stat alone doesn’t convince you, consider that events are also excellent avenues for showcasing your thought leadership, nurturing business relationships, and enabling customers to make the most out of your products and services.

And while B2B events like trade shows have been around seemingly forever, they’re not going anywhere in the internet age. In fact, digital marketing has opened up new opportunities for marketers, such as webinars, virtual trade shows, […]

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Last week, we posted about several of the places that you’ll be able to find Pardot at Dreamforce 2015 (and there’s more to come!) — but if you’re attending this year’s conference, then you’re more than likely caught up in preparation of your own. Between planning out your session schedule (pro tip: the official DF15 Agenda Builder is live now, so make sure you’re registering before sessions fill up!), fine-tuning your booth presence (if you’re going to have one), planning out your lead generation strategy, and more, it can often feel like there’s no time to breathe between now and September 18th.

To […]

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