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New Feature: scoring breakdown / details

Concept

You can now click on a prospect’s score to drill in and see exactly why he or she received that points total. Points are grouped by the type of activity (e.g. form submission, page view, etc.) and you can drill into any of them for more details.

Images

Lead Score Breakdown

Next up is putting the score totals into the Pardot activity view so sales reps can see the scoring reasons right inside the CRM.