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Natural Search Report

Concept

Get insight into popular search terms that drive prospects to your site with Pardot Natural Search Reports. Natural Search Report associates search terms with opportunities based on campaigns. Find your Natural Search report by navigating to Reports > Natural Search.

Natural Search Report Table

  • Click on any Query term in the Natural Search Report table to view a Natural Search Query Report
  • Filter table by search term or Query Date (Today through All Time; select Custom to define a specific date range)
  • Sort table alphabetically by Query term or by terms with the most or least Unique Searches, associated Prospects, Opportunities, Opportunity Value, or Revenue
  • To export the data in the table to a CSV file, click the Tools button at the top-right corner of the table and select CSV Export

Natural Search Query Report

  • Click on any Query term in the Natural Search Report table to view queries by Vendor (Ask.com, Baidu, Bing, Google, MSN, Twitter, Wikipedia, or Yahoo!)
  • Filter table by Query Date (Today through All Time; select Custom to define a specific date range)
  • Sort table alphabetically by Vendor, or by vendors with the most or least Unique Searches, associated Prospects, Opportunities, Opportunity Value, or Revenue
  • To export the data in the table to a CSV file, click the Tools button at the top-right corner of the table and select CSV Export

Notes

  • If you would like for your Closed/Won Opportunities to be included in the Natural Search Revenue calculations, you will need to be certain your Closed/Won Opportunities are updated to have a Probability percentage of 100%