I considered calling this blog post “Everything Marketers Need to Make 2016 the Best Year Ever,” but that would be disingenuous. Unfortunately, I can’t provide you with an unlimited marketing budget, a massive team of experienced marketing professionals, or a five-hour work week — but I can share a wealth of resources that can help you crush your business goals in 2016.
As 2015 draws to a close, you probably have a good handle on your marketing plan and budget for the new year. Still, it’s never too late to improve upon your strategy. We’ve pulled together 16 of the best resources to help you make 2016 your best year ever, whether you want to focus on personal development or business-wide endeavors.
Be a better employee.
1. 11 Best Productivity Hacks for 2016 (Inc.)
Larry Kim from Wordstream shares his top tips for being more productive in the new year. From apps that help break up your tasks into smaller chunks to suggestions for managing your inbox, there’s something in this article for everyone.
“When 25% of employees do not trust their employer, transparency needs to be made a priority,” says Chad Halvorson of When I Work. In this article, Chad provides tips to help managers foster a sense of community, trust, and productivity in the workplace.
Ah, the elusive work-life balance. Chances are you’ve read many an article on this topic, but I really like Natalie Burg’s take on it. Have you considered adding some excitement to your evening commute? How about setting (and sticking to!) a work-free weekend schedule?
Get more involved with the marketing community.
Meet other Pardot users in your area to talk marketing automation strategy (and grab a drink). User groups are announced monthly — and if you can’t find one in your area, consider starting your own! You can also join the online discussion in the Salesforce Success Community:
- Pardot User Groups – Browse all geography-specific user groups to find one near you.
- Pardot Marketing Automation — Talk marketing automation with over 700 other Pardot users.
- Dreamforce for Marketing — If you’re considering attending Dreamforce in 2016, this group is for you. Meet other attendees, get marketing tips from the experts, and find out about can’t-miss sessions.
Understand the current state of B2B marketing.
Salesforce’s own Mathew Sweezey created this slide deck exploring where B2B marketing is headed in the coming year. Perhaps the most interesting insight is his new model of the sales funnel, in which a majority of the buyer’s journey takes place via authentic, human interactions with buyers.
7. 9 B2B Marketing Trends to Watch in 2016 (circle S studio)
Advocate marketing, business podcasting, and video ads are just three of the many trends that Tim Asimos predicts will explode in 2016. Read the entire article for insights from industry experts and stats that back up his predictions.
Plan exciting webinars that drive ROI.
We wrote this blog post last year, but it still rings true for anyone who wants to improve their B2B webinar strategy. Have you considered hosting roadmap webinars? How about promoting offline events with online webinars? Read on for more ideas you can add to your repertoire in 2016.
Reinvigorate your content marketing strategy.
For the sixth year in a row, MarketingProfs and the Content Marketing Institute have teamed up to produce a detailed report about the current state of B2B content marketing. We dove into three of the most important takeaways from the research in this blog post.
Align your sales and marketing teams.
10. 7 Key Priorities For Sales And Marketing In 2016 (Sales for Life)
“A report from Sirius Decisions revealed that B2B organizations that aligned their sales and marketing operations grew 24 percent faster than their peers and posted profit growth 27 percent faster over three years,” says Daniel Ku of Sales for Life. Read on to get his take on how sales and marketing teams can work better together.
For a fun, interactive take on the topic, flip through our Little Black Book. Is the relationship between your sales and marketing teams more like a political power couple’s or a superhero duo’s? You’ve probably never thought about it before, but I’m willing to bet you want to find out.
Revamp your display advertising strategy.
We’ve been hearing predictions about the death of display advertising for a while now, but do they hold any water? With the recent explosion of ad blockers and an entire generation of people conditioned to tune out online ads, it’s a fair question. Dive into the ways digital advertising has really changed in the past 21 years — and what its future holds.
Attend the best digital marketing events of 2016.
Peruse this list of business and digital marketing events and start making your case for why you should attend. From the Carnegie Conference in January to Dreamforce in the fall, you’re sure to rack up some frequent flyer miles in 2016.
Subscribe to insights from the smartest minds in the industry.
14. Business 2 Community — A go-to resource for all things business, with blog posts syndicated from hundreds of sources.
15. MarketingProfs — In addition to daily blog posts, the team at MarketingProfs churns out a wealth of educational content ranging from podcasts to tutorials.
Ready or not, here 2016 comes!
Have you found any invaluable resources that have helped you prepare for the new year? What are your marketing team’s priorities in the coming months? Let us know in the comments.