The marketing world is changing at a phenomenal rate. New technologies have spurred rapid innovation in techniques, processes, and tools. Keeping your marketing strategy on the cutting edge can make you more efficient and effective.
However, this rapid pace of change can be overwhelming. It can be difficult to even know if your marketing is outdated. To help you know where you stand, we’ve put together a list of 10 red flags that may indicate your marketing needs a re-vamp.
10 Signs Your Marketing Needs a Makeover:
You are cold calling (and only cold calling)
If your sales team is being forced to make cold calls on a daily basis, you are in trouble. Your marketing should be generating and nurturing warm leads that can then be handed off to sales.
You’re being pressured by Sales
If there is tension between your sales and marketing teams, this is a good sign that something is amiss. You should be able to monitor your marketing results well enough to demonstrate your value to sales and the organization at large.
You are using Direct Mail
It’s time to give it up and save the paper. Direct mailing is an inefficient strategy for most businesses. Use drip marketing for greater targeting abilities to make your message more relevant.
Your social media is not a dialogue
You are already using social media, but you may not be utilizing it correctly. Social media channels are not used simply to broadcast your brand. You should be creating a conversation with your customers.
You aren’t focused on retention
Focusing on closing sales is great, but you can’t ignore the customers you already have. Developing engaging material for your existing clients will help prevent turnover.
Does your marketing pass the test? What improvements are you making in 2012? We’d love to hear from you!