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How Marketers Are Measuring Content [INFOGRAPHIC]

Content marketing has made quite a splash in 2012. It seems like every marketing blog (including this one!) has been writing about content creation, strategy, best practices, and a hundred other aspects of the growing trend.

However, one topic has been woefully absent from this tidal wave of writing on the subject: how to measure content marketing success. In a business world where analytics are finally giving marketing departments accountability and control over their budgets, blindly creating content with no strategy in place to measure it is a significant step in the wrong direction.

In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marketers are attempting to measure their results. We have put together the infographic below based on some of the survey’s key findings to create a clearer picture of where marketers are performing well and where they need to improve.

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