Social networks have certainly been keeping marketers on their toes lately. With a growing trend toward more visual content, all of the major social platforms have made the shift toward more prominent cover photo styles, leaving marketers scrambling to keep their company pages up to date.
However, the recent updates rolled out by LinkedIn affect the personal profiles of marketers as well as brand pages. With LinkedIn being the clear standout network for the modern professionals’ social image, it is important to stay up to date with any changes and keep your profile on the cutting edge. Luckily, we’re here to help you! The following are the major changes that will affect your LinkedIn profile:
A Larger Profile Photo
Although it is not the cover photo layout seen on the other major platforms, your standard profile photo is larger and more prominent than before. Make sure you have a professional-looking photo that you would like your business prospects to see. Your picture directly affects the credibility of your entire profile, so keep it professional.
Slimmed Down Header
Your profile header no longer contains your professional summary, recommendations, and contact information. Your professional summary and recommendations have now been relegated to standalone sections, while your website and other contact information have their own tab within the header. This slimmed down header pulls your other sections above the fold, so pay attention to the order of your profile.
In an effort to add credibility to the traditional skills section, your connections can now endorse you for specific skills. Providing social validation for your skills can make your profile more impressive and trustworthy. If you are looking to bolster your profile with endorsements, the easiest way to start is to endorse others in your network as they will likely reciprocate.
Recent Activity Gets Added Real Estate
Recent profile activity has been given a more prominent place in user profiles. This will help you stay up to date with what’s happening in your network and engage with your connections. Your recent activity will also be the first thing a visitor to your profile sees, so make sure you are sharing content with your network regularly.
Although it lacked the improved Slideshare integration one might have predicted, the new profile design is a step in the right direction. Profiles are easy to navigate, view, and organize, making the entire user experience much more enjoyable.
We would love to hear what you think of the new design! Did we miss any major changes? Let us know!