Share on LinkedIn0Tweet about this on TwitterShare on Facebook0Google+0

LinkedIn Connector


Pardot has two LinkedIn connectors–one allows you to quickly jump to the LinkedIn results for a prospect or their company, the other allows you to deploy social posts to LinkedIn from Pardot.

Profile Lookup Connector

The LinkedIn profile lookup connector lets you view LinkedIn profiles for your prospects, based on email address. This connector should be automatically enabled in newer accounts. If you don’t see this Social Media connector under Admin > Connectors, follow these steps to enable it:

  1. Click Admin in the upper navigation.
  2. Click Connectors in the resulting menu.
  3. Click +Create new connector.
  4. Select LinkedIn under the Social Media section.
  5. Click Create connector to activate the LinkedIn connector.

Now you’ll be able to click on the LinkedIn icon on a prospect’s profile to launch a new window with their LinkedIn information.

Creating the connector will activate the LinkedIn feature across all of your user accounts. You do not need to enter your LinkedIn credentials to create a connector, but you may be prompted to sign-in once you arrive at the LinkedIn site.

Social Post Connector

Social posting connectors allow you to post messages to social networks, including LinkedIn. See our full Social posting connectors article for more information on each.

Keep in mind, the LinkedIn Social posting connector only posts to individual accounts, not company pages. You can have as many LinkedIn Social posting connectors in your account as you wish.

Follow these instructions to set one up:

  1. Click Admin in the upper navigation.
  2. Click Connectors in the resulting menu.
  3. Click +Create new connector.
  4. Select LinkedIn under the Social Posting Connectors section.
  5. Click Create connector to install the LinkedIn connector.
  6. Once the connector is created, click Verify Now; you’ll be taken to a login page for whichever LinkedIn personal account you’re currently logged into in that browser.
  7. Supply your LinkedIn password, and click Ok, I’ll Allow It.

That’s it! You can now schedule LinkedIn posts from the Marketing > Social menu. If you wish to set up another LinkedIn Social posting connector, first log out of LinkedIn on that browser, and follow the instructions above to create a second connector with new login information.