B2B marketers who implement marketing automation increase their sales pipeline contribution by 10%. –Forrester Research
It’s not a number to scoff at, and it explains why marketing automation has now amassed widespread interest across industries. In fact, 79% of top-performing companies have been using marketing automation for more than two years. (Gleanster)
But enough with all the stats. You get why you need marketing automation (maybe you’ve even signed a contract already); what you need to know now is how to use your platform to make these stats a reality for your business.
We know that marketing automation can be a little overwhelming at first, so we’ve broken the process of getting started into five manageable steps — and given you all the best practices, checklists, and tip sheets you need to set yourself up for optimal success with your platform. Furthermore, we’ve included worksheets and discussion prompts to get you thinking about the ways you want marketing automation to impact your business in particular, and how you should prioritize your goals accordingly. You’ll be able to answer questions like:
- What features should I focus on first in order to see returns quickly?
- How should I approach building my lead scoring and grading model? What things should I consider?
- How does my sales team fit into my marketing automation strategy? What types of questions should I be asking them as I implement?
- And much, much more.
Whether you’re in a state of analysis paralysis when it comes to kicking off your marketing automation efforts, or you’ve been using a platform but sense that you’re not reaping the full benefits, check out the kit to see how you can optimize your strategy and map out a well-defined approach. And be sure to share your thoughts on achieving marketing automation success in our comments section!