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Introducing the ROI of Marketing Automation [eBook]

Whether you’re thinking about adopting a marketing automation tool or you’re already an automation pro, you’ve got ROI on the brain. It’s about more than proving the value of your marketing efforts, it’s about continually justifying your investment in the technologies you’ve implemented to streamline your marketing efforts.

Last week, we published an infographic detailing the best metrics to track to prove success to upper management — and the vanity metrics to stay away from. But marketing automation can make a bigger impact than upping those email open rates and lead numbers. Let’s think big picture.

By implementing an automation tool, you’re setting yourself up for improvements in four key areas:

1. Speed through the pipeline

B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. (Forrester Research)

2. Sales and marketing alignment

54% of companies with marketing automation capture intelligence for the sales team. (Lenskold and Pedowitz Groups)

Sales and marketing professionals agree that lead quality is far more important to revenue than lead quantity. (Aberdeen Group)

3. Improved conversion and close rates

Companies using marketing automation see 53% higher conversion rates (initial response-to-MQL) than non-users. (Aberdeen Group)

4. Better insight into performance

78% of successful marketers cite marketing automation systems as most responsible for improving revenue contribution. (The Lenskold and Pedowitz Groups)

To dig into each of these areas a bit further, we’ve developed an ROI of Marketing Automation eBook. The eBook explores the ways in which marketing automation can impact your bottom line, and comes complete with the latest industry statistics, recommended readings, and more.

Check it out by clicking on the banner below!

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