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How do Pardot default fields map to fields?


The following field mappings for individual records (prospects and leads/contacts) and accounts are set up automatically when you verify your connector.  By default, will be the master for all of these fields except for the proprietary Pardot fields (score, grade, Pardot campaign, etc.), referrer fields, and Google Analytics fields created when you install the AppExchange package.

However, you can choose to make Pardot the master for most other fields and change most of the default mappings if you’d like (exclusions are indicated below).  Please see our Default Fields article for more information.

Default Prospect Field Mapping

Pardot Default Field Lead/Contact Field
First Name First Name
Last Name Last Name
Email¹ Email
Company Leads: Company
Contacts: Account Name
Campaign¹ Pardot Campaign
Score¹ Pardot Score
Grade¹ Pardot Grade
Assigned User¹ Leads: Lead Owner
Contacts: Contact Owner (if a lead and contact both have the same email address, the contact owner will win–please make sure all users in Pardot have their CRM username mapped so the correct owner will sync down).
Notes¹ Pardot Notes
Recent Interaction
First Activity (from Prospect Activities section)¹ Pardot First Activity
Last Activity (from Prospect Activities section)¹ Pardot Last Activity
Website Website
Job Title Title
Department Department (Does not sync for Leads)
Country Country
Address One Street
Address Two Street
City City
State State/Province
Zip Zip/Postal Code
Phone Phone
Fax Fax
Source Lead Source
Annual Revenue Annual Revenue (Must be an exact integer and only appears on Leads)
Employees No. of Employees (Must be an exact integer)
Industry Industry (Only appears on Leads)
Do Not Email² Email Opt Out
Do Not Call
Years in Business
Comments¹ Pardot Comments
Salutation Salutation
Prospect Opted Out¹ ² Email Opt Out
Created At¹ Pardot Created Date
Prospect Referrer¹ Pardot First Referrer
Prospect Referrer Query¹ Pardot First Referrer Query
Prospect Referrer Type¹ Pardot First Referrer Type
Google Analytics Campaign¹ ³ Google Analytics Campaign
Google Analytics Medium¹ ³ Google Analytics Medium
Google Analytics Source¹ ³ Google Analytics Source
Google Analytics Content¹ ³ Google Analytics Content
Google Analytics Term¹ ³ Google Analytics Term
Must create custom field to sync (no default) Status (Only appears on Leads)
Must create custom field to sync (no default) Mobile Phone
Must create custom field to sync (no default) Record Type ID

¹Pardot’s proprietary fields (Pardot Campaign, Score, Grade, etc.), the referrer fields, and the Google Analytics Connector fields map to fields that are read-only; thus, they are the only non-custom fields that are considered the master over fields by default and cannot be remapped to sync with other fields in The Assigned User, Recent Interaction, Prospect Opted Out, and Email fields also cannot be edited to make Pardot the master or remapped to another field in

²Do Not Email and Prospect Opted Out both map to’s Email Opt Out field by default.  If these fields are “checked” in Pardot or, the value will sync over to ensure prospects are not mistakenly emailed once they have unsubscribed or bounced.  Do Not Email can be remapped to another field in by editing this field in Pardot. Prospect Opted Out cannot be remapped to another field.  If Do Not Email is remapped, Prospect Opted Out will stop syncing with

³The Google Analytics fields are included in the AppExchange install package, but will only display on prospects if the Google Analytics Connector is verified in Pardot.

Note: If a field in is a dropdown, the mapping field in Pardot must also be a dropdown that matches identically (they are case sensitive) in order to sync with these fields.

Default Account Field Mapping

Pardot Account Field Account Field
Annual Revenue AnnualRevenue
Billing Address One BillingStreet
Billing Address Two  —
Billing City BillingCity
Billing Country BillingCountry
Billing State BillingState
Billing Zip BillingPostalCode
Description Description
Fax Fax
Industry Industry
Name Name
Number AccountNumber
Number of Employees NumberOfEmployees
Ownership Ownership
Phone Phone
Rating Rating
Shipping Address One ShippingAddress
Shipping Address Two  —
Shipping City ShippingCity
Shipping Country ShippingCountry
Shipping State ShippingState
Shipping Zip ShippingPostalCode
SIC Code Sic
Site Site
Ticker Symbol TickerSymbol
Type Type
Website Website