Dreamforce is only 18 days away (What? Are we the only ones with a Dreamforce countdown clock?!), and we’re getting super pumped. The Pardot team is extra excited about bringing back one of our favorite community spaces, The Pardot B2B Marketers Cafe at The Grove.
Tell me more. What’s this Pardot B2B Marketers Cafe all about?
Glad you asked! The B2B Marketers Cafe at The Grove is a unique community space at Dreamforce, designed for B2B marketers to recharge, refuel, network, and see exclusive sessions designed just for them. Throughout the week we’ll have sessions, birds of a feather breakfasts, yummy free food, and other opportunities to connect with your B2B marketers in a casual setting. The B2B Marketers Cafe is located at The Grove Yerba Buena, directly across from Moscone at the corner of Mission and Third.
I’m definitely stopping by! What’s on the agenda?
The B2B Marketers Cafe is open on Tuesday, Wednesday and Thursday during Dreamforce. Along with amazing sessions from B2B marketing leaders and influencers, we’re also serving up all-day eats from The Grove’s incredible menu (a personal favorite is the Lavender Lemonade!). There will be fresh content every day, so stop in and see us throughout the week.
Already know you’re going to come hang with us? Pre-register here for priority access!
Want more details on the sessions and events we’re hosting? Read on…
Tuesday, October 4 (8 AM – 6 PM)
8 AM: Women’s Leadership Breakfast — Women Who Market & Sell
Join us at The B2B Marketers Cafe to enjoy networking and breakfast with other awesome B2B marketing and sales ladies. Your hosts Jillian Mansolf (CMO, Xirrus Wi-Fi), Shannon Duffy (SVP of Marketing, Salesforce), and Kimberly Seabrook (AVP of Sales, Salesforce), will share their personal journeys to becoming leaders in their field, and thoughts on how women can successfully drive and manage their careers.
10 AM: Revolutionize your Lead Generation Machine from Awareness to Acquisition to Nurture to Close
If you could find the right audience for your product and get more of them to give you their information for a lower cost, you would no doubt adopt that strategy. Today we will share the top tactics from leading marketers you could easily implement tomorrow in your business to give your sales teams and B2B marketing automation technology a never ending supply of the right prospects using channels like Facebook and Google.
2 PM: Winning the Hearts and Minds of Your Sales Team with Lindsey Boggs
B2B marketers understand that customer-first is the fastest path to success, but you can’t forget that you have two sets of customers: your prospective buyers, and your internal sales team! Join social selling expert Lindsay Boggs for a lesson in sales enablement success. You’ll hear first-hand about the challenges facing your sales counterparts, and how you can enable sales with the technology and techniques they need to connect and close faster.
5 PM: Marketing Ghost Stories — Tales from the SPAM Folder
Unwind after your first day of Dreamforce with a snack and a pint while we regale you with “spooky” comedic readings of hilariously cringeworthy SPAM emails.
Wednesday, October 5 (8 AM – 6 PM)
8 AM: B2B Marketing Breakfast Club hosted by Brian Carroll and Friends
Join Brian Carroll and friends as we pull together some of Dreamforce’s top B2B marketing experts and thought leaders to uncover what’s new and noteworthy in B2B. Network and talk with thought leaders about modern digital marketing strategies, account based marketing, martech, engaging the millennial B2B buyer, and more.
11 AM: Case Study — High Performance Paid Social with Katie Blair and special guests from Facebook
Get the inside story on how Salesforce dramatically increased conversions from ads on social channels using advanced Facebook functionality, and the surprising impact it had on organic interactions, too!
4 PM: The State of B2B Marketing in 2016 with Mathew Sweezey
What does it take to be a high performer in B2B marketing? This presentation looks at the results of the largest study focused on B2B marketing specifically looking at the difference between high performers and underperformers. This report details the tools, techniques, and best practices of over 1,000 companies to help you see what you need to do to become one of the best.
Thursday, October 6 (8 AM – 3 PM)
8 AM: B2B Marketers Breakfast
A little tired from last night? Stop by and enjoy a healthy, hearty breakfast with your fellow B2B Marketers before you start your day at Dreamforce. This is an informal gathering.
11 AM: The Art and Science of Content Marketing
Content is king, and content marketing has become the heart of many a B2B marketing strategy. Join us for a panel discussion featuring tips, lessons learned and live Q&A with content marketing pros from Salesforce, MuleSoft, and beyond.
2 PM: Personal Branding — Selling Your Unique Story
Now that job hopping, having a side hustle, and even switching career tracks is becoming the norm, carving out a clear brand for yourself has become more challenging. How do you fit that unconventional background into your personal elevator pitch? Join Nicole Bradshaw to learn how to identify your market differentiator as an employee, build your personal narrative, and market yourself like a best-selling product.
So, we can save you a seat, right? Don’t forget to pre-register for priority admission. We can’t want to see you there. Cheers!