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A Guide to Social Media Rebranding

If you recently received emails urging you to update your company’s Twitter and LinkedIn profile layouts and sighed with exasperation, you’re not alone. In the ever-evolving world of social media, keeping up with new outlets and changing layouts can be exhausting business.

But as the business world becomes increasingly social, keeping your social sites cutting-edge is well worth the effort. Whether they’re interested in a career, your product, or are just fans of your brand, your audience is turning to social media for information on your business. Developing an updated, cohesive style across your social media outlets is a good way to establish credibility.

If you’ve taken on the daunting task of bringing your social sites up to date, we’ve attempted to make your life a bit easier by providing the exact layout dimensions for four major social media outlets, and included a few helpful tips along the way.

Facebook

Facebook has pretty much kept things unchanged since their major switch to Timeline in the beginning of April. However, it is important to remember that Facebook is the most visual of the social media giants. This is the best place to post plenty of visual content and company photos, and your cover photo needs to be the strongest image of all. Keep it simple, eye-catching, and consistent with your brand. Check out a few strong examples from other companies for inspiration.

Google+

Again, there haven’t been any major changes to the Google+ layout since their redesign in April, but here are a couple of tips if you’re redoing your banner-ad-like cover image. Although the space technically measures 940 x 180px, when you factor in a 260px profile image and margins, you’re working with roughly 610 x 180px. Also keep in mind that, as the Google+ layout tends to include a significant amount of whitespace when viewed on most screens, darker images and images with color are preferable.

Twitter

You’ve probably noticed that Twitter recently joined the cover photo trend, and there’s a good chance you’ve also noticed (with some frustration) that your Facebook cover photo will not work with the unique layout. The silver lining? With the centralized layout, 80 x 80px profile pic and 410 x 100px text box, you have to keep this cover photo simple, so don’t spend too much time on a complicated design. Also remember that the text is white, so try to keep the area behind this textbox dark. Twitter does add a slight gradient, but a busy or light-colored backdrop could still make your text unreadable.

LinkedIn

LinkedIn has rolled out some major changes recently, both with company pages and career pages. Thankfully, the new cover image for this social site is incredibly straightforward — 640 x 220px with no overlying images or text. For more information on how to import content from your old page into the new format, check out LinkedIn’s self-guided tour.

A cohesive look across your social sites makes for an improved user experience for your social audiences while maintaining a positive and consistent brand image. Take a look at Pardot’s redesigned social sites  (FacebookTwitterLinkedIn, and Google+) and let us know what you think! We would love your feedback!