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Calculating the ROI of Marketing Automation

Marketing automation is getting a lot of hype lately. Nearly 84% of top performing companies are already using, or planning to use, marketing automation and the industry is evolving quickly. With adoption rates rising so fast, there are no signs of automation slowing down anytime soon.

So what if you are the part of the group that is interested, but not yet using automation? Even with its game-changing abilities and capacity to transform the organizations that use it, marketing automation is still a substantial investment. True, it’s an investment in your company’s future and success, but what can those results really look like?

To answer this question, we have created a brand new ROI calculator to deliver a custom report, tailored directly to you, with information on exactly what type of results automation can deliver. Let’s take a look:

Understand Your Revenue Potential

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Lead nurturing is just one aspect of marketing automation, but it can have a significant impact on your bottom line, all on its own. The ROI calculator is designed to show you exactly how many leads in your database need to be nurtured, how many sales opportunities you are missing, and the revenue you could be leaving on the table.

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Your New And Improved Sales Funnel

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It’s no longer about the number of leads you create, but the quality of those leads and how fast you can move them through your sales funnel. The ROI calculator shows you exactly how automation allows you to streamline your sales funnel, increasing conversions at every level and ultimately generating more revenue, more efficiently.

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Interested in seeing exactly what automation can do for you? Take the ROI calculator for a spin and see what your marketing and sales departments could be accomplishing. Be sure to download your free copy of “The ROI of Automation” and receive a summary of your ROI report as well!