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How to Build an Audience for Your Content #video

There’s no question that ‘content’ was one of the hottest topics in marketing in 2013. But let’s not talk about content marketing for a moment (enough people already are). Let’s instead talk about the other side of content marketing: the audience.

Although it rarely comes up in conversations about content marketing, your audience (the people who are searching, reading, and sharing your content) is absolutely crucial to the success of your strategy. And as one of the most overlooked topics of 2013, building an audience for your content is bound to be one of the most talked about issues in the very near future. Jeff Rohrs, VP of Marketing Insights at ExactTarget, has just addressed this issue with his new book, Audience. Let’s take a short break to talk about why this book is so monumental to your future marketing success.