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How to Be a B2B Marketing Trailblazer at Dreamforce 2016

Children are returning to school, the weather is beginning to turn from summer to fall, and October suddenly sounds closer than you had imagined — that means Dreamforce season is upon us! Yes, in just over a month, our wonderful Salesforce and Pardot Ohana of customers, partners, employees, and friends will travel from around the world to San Francisco for the best week of the year!

Salesforce has tons of great content for marketers attending Dreamforce, and we even have a whole host of activities just for B2B marketers throughout the week. We want to be sure you are in the know as you prepare for your trip, so here are three steps to becoming the ultimate B2B Marketing Trailblazer at Dreamforce 2016.

1. Bookmark the Best B2B Sessions

If you’ve never experienced the mad dash of a popular Dreamforce sessions, let us give you a hint: you definitely want to pre-register for your top picks, because walk-in space is limited, and they will sell out. While Agenda Builder, where you can curate your perfect schedule, isn’t live quite yet, you can bookmark your favorite sessions today so that you are ready to go when the time comes.

If you are interested in seeing the latest and greatest Salesforce offerings for marketers, you’ll definitely want to pencil in the Salesforce for Marketers keynote on Thursday morning. Those who want to learn more about Pardot shouldn’t miss Meet Pardot: Next-Generation B2B Marketing Automation for Marketing and Sales.

2. Seek Out Opportunities to Connect With Peers

One of our favorite parts of Dreamforce last year was the amazing community we the privilege of hanging out with at The B2B Marketer’s Cafe. We’re bringing it back for 2016, with sessions, networking opportunities, delicious food, and a chance to check out Salesforce products geared toward B2B marketers. Pre-register for priority access to Pardot’s B2B Marketer’s Cafe.

In addition to the B2B Marketer’s Cafe, we’re also going to be hanging out in The Marketing Lodge at The Palace Hotel. This is a space for all marketers at Dreamforce to connect, learn, participate in hands-on workshops, and find inspiration. Learn more about The Marketing Lodge and other activities for marketers at Dreamforce.

Finally, we always want to facilitate opportunities for our current customers to chat with other Pardot users and our fabulous Pardot team members. At Dreamforce 2016 we’ll have sessions with information just for our power users, an opportunity to get Pardot certified, plenty of places to chat with our experts, and two hands-on training sessions. Find more information right here on our Pardot at Dreamforce event page.

3. Don’t Forget the Fun!

Your days are packed with learning, so when evening rolls around, take a break and let loose. We won’t tell your boss! On Thursday night Pardot invites you to dance the night away at The Pardot B2B Marketer’s Bash, an incredible evening at The Warfield featuring a private performance by best-selling artist Flo Rida. Guests will enjoy a non-stop dance party, an open bar, special guest DJs, and a few surprises, too!

Pre-register today for priority access to Pardot B2B Marketer’s Bash ft. Flo Rida!

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