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Adam Talks “Google Overload” on CRM Buyer

This week, CRM Buyer featured a piece from Pardot’s Adam Blitzer on managing pay-per-click (PPC) campaigns. Google AdWords and other PPC platforms are a great source of new business, but managing campaigns incorrectly can lead to a flood of new leads – the bulk of which are unqualified – resulting in “Google overload” for smaller business without a lot of sales and marketing resources.

Click on over to CRM Buyer to see Adam’s recommendations on targeting your campaigns, segmenting and nurturing inbound leads, and increasing ROI on PPC campaigns.