Marketers continuously commit SPAM filter crimes that render their flashy, in-your-face attempts useless, as their emails never reach their intended recipient. Unfortunately, as with many technologies, spammers have ruined emails to a degree for the rest of us. The following is a list of practices that SPAM filters look for, and that you should avoid:
- Mentions of money give off the impression of a “get rich quick” scheme. This includes phrases like “money back guarantee” and questions like “why pay more?”
- Too good to be true phrases like “once in a lifetime” and “innovative breakthrough.”
- Extreme hype in the form of ALL CAPS or multiple exclamation marks!!!
- Claims of urgency are another spammer favorite. Unfortunately many marketing emails often fall into this trap with subject lines like “Last chance to register!” (breaking rules 3 and 4)
- Poor formatting tends to be a sign that the email is coming from an illegitimate source, and includes sloppy HTML as well as emails that consist of one giant image.