Inbound links are an important piece of any SEO strategy. Heck, apart from creating relevant content, it’s the most important piece of the SEO pie and central to improving your site’s organic ranking. At Pardot, we recognize this — and in response we’ve built a smart new feature that helps you compare your inbound links with your competitors. Here are 4 ways you can create more inbound marketing links:

Creating relevant and useful content is one of the best ways to build inbound links. Blog postswhite papers, eGuides and Tip Sheets are all easy ways to generate useful content. Just make sure that your content is targeted and focused around the topics that will be most useful to your prospects. If your content it great, it will get shared.

Using social sites like Twitter and Facebook is another great way to generate inbound links to your site. Use your own accounts to distribute new content, and be sure to include links to your site on your social media profiles as well. Search engines are quick to crawl sites like Facebook and Twitter. They also crawl sites like Digg, Delicious and StumbleUpon, so consider utilizing these outlets as well.

Write guest posts for other blogs in your space. Are there industry blogs that you read? Chances are, your prospects read them too. Explore other blogs in your space, and offer to write a post (or posts) for the publisher in return for a link to your site.

Don’t forget forums. Every industry has forums where visitors go to search for data like product information, feedback, and customer reviews. Monitoring key forums and offering advice, thought leadership pieces and recommendations is a great way to stay top-of-mind with your prospects and build links to your site. At the end of a comment or post, try to include a link to a piece of relevant content on your site.

If you’d like to learn even more about successful inbound marketing, check out our free white paper (registration required).

Tim Niziak

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