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The 2012 Email Marketing Roundup

With 2012 wrapping up, it’s time to do a quick roundup series of some of our favorite material from the past year. First up is email marketing content! Whether you’re looking for informative, easy-to-digest email marketing graphics, survey results, or enlightening articles, we’ve got you covered! Check out our 2012 email marketing roundup below:

The Changing Role of Email Marketing

In June, we conducted a survey to ask B2B marketers how they were integrating email marketing into their overall marketing strategy. The survey covered topics ranging from email marketing best practices to usage and testing, and was completed by more than 100 B2B marketers in the United States.

The 6 Steps of Effective Email Marketing [INFOGRAPHIC]

Starting a new email campaign can be overwhelming. From subject lines to send times and segmentation, there are a lot of factors to consider that can determine success. That’s why we’ve developed an infographic to help you keep it all straight: “The 6 Steps of Effective Email Marketing.”

Email Marketing: Timing is Everything

There’s been a lot of debate over the best time to send an email for optimum open rates. Luckily, after analyzing over a billion emails, MailChimp has provided us with the insights and statistics to help us choose the best send times for our emails. Based on their results, find out what the optimum time is in this article: “Email Marketing: Timing is Everything.”

Dream Bigger with Your Dynamic Content

This year, we spent a lot of time discussing how the push marketing strategies of the past have given way to the pull strategies of the present. Consumers are no longer as open to marketing messages that are forced upon them. That’s why marketers have started seeing more success with personalized, inbound marketing strategies. This applies to email marketing too. Discover 3 creative ways you can use dynamic content to personalize your emails in this article + snapshot: “Dream Bigger with Dynamic Content.”

The Email Preflight Checklist

You’ve figured out the best subject line for your email, plotted out when you’re going to send it, and filled it with stimulative creative and informative copy. After all that hard work, don’t forget to consider email deliverability before hitting the send button. Find out what 3 things you should be doing before sending out any email in the “Email Preflight Checklist.”

Stay tuned for the next post in our series: the 2012 Social Media Roundup!