This past weekend, the newest installment of the Star Trek franchise warped its way to over $70 million at the box office, once again showing the appeal of new characters, new technology, and new stories applied to an old paradigm.
However, you don’t need to head to the box office to see exciting updates like these. They are happening every day in modern marketing departments.
Marketing technology seems to be moving at lightspeed, creating new roles, new responsibilities, and new capabilities for the marketing departments bold enough to implement them. Just like the characters in Star Trek, today’s marketers [...]
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