Blog

Modern Marketing: The Next Generation [Slideshare]

Matt Wesson — May 22, 2013 — Leave a comment

This past weekend, the newest installment of the Star Trek franchise warped its way to over $70 million at the box office, once again showing the appeal of new characters, new technology, and new stories applied to an old paradigm.

However, you don’t need to head to the box office to see exciting updates like these. They are happening every day in modern marketing departments.

Marketing technology seems to be moving at lightspeed, creating new roles, new responsibilities, and new capabilities for the marketing departments bold enough to implement them. Just like the characters in Star Trek, today’s marketers [...]

In Ideas

Recorded Webinar: Marketing Automation & CRM: Terrible Twosome or Dynamic Duo?

Teri Marks-Brunner — May 21, 2013 — Leave a comment

Abstract

From planning the purchase of a marketing automation system to already having a system in place, there is always room for improvement in today’s marketing world! Organization, process, optimization – all of these are keys to improving your marketing automation efforts and capitalizing on all that marketing automation and your CRM have to offer.

No matter where you are in your marketing automation/CRM lifecycle, whether beginning your search, choosing a system, implementing and integrating or utilizing already existing systems, this webinar is presented with you in mind! Kathryn Honderd, Services Manager at Pardot, An ExactTarget Company, has some surprising ways that [...]

In Blog, CRM, Marketing Automation, Webinars

The Seven Deadly Sins of Email Deliverability [CHECKLIST]

Molly Hoffmeister — May 21, 2013 — Leave a comment

The modern-day marketer has more tasks to juggle than ever before — not to mention the fifty billion best practices to keep in mind while performing each of these tasks. But if there’s one thing that today’s marketers cannot afford to lose sight of amidst the mayhem, it’s email deliverability rates.

Email deliverability may not be as fun to talk about as creative marketing strategies like social media and video marketing, but email is the heart of your online marketing efforts and the “Report as Spam” button is an ever-present threat. Even without intentionally spamming recipients, you could be making small [...]

In Email Marketing

6 Creative Ideas for Your Next Webinar Series

Jenna Hanington — May 20, 2013 — Leave a comment

Webinars are one of our favorite content marketing tactics at Pardot, and for good reason. For businesses looking to expand thought leadership within their industry, webinars are a cost-effective method to reach both prospects and clients. Plus, you don’t even have to leave the comfort of your chair!

But with limited time and resources at your disposal, planning your first webinar series can seem quite daunting. With speakers to line up, topics to brainstorm, registrations to plan, and webinar promotions to handle, where do you even begin?

Luckily, when it comes to brainstorming topics, we’ve got your back. If [...]

In Content Marketing, Webinars

Upcoming Webinar: Social Marketing and Selling…Without Begin Creepy

Teri Marks-Brunner — May 20, 2013 — Leave a comment

Upcoming Webinar: Marketing Metrics – The Smart Marketer’s Advantage

Teri Marks-Brunner — May 17, 2013 — Leave a comment

Date: May 23, 2013
Time: 2:00pm EDT

Description: Marketers turn to many different marketing channels in today’s marketing world to increase visibility for their company and company’s products. So, which avenues are performing and which are not? Through marketing metrics, a marketer can identify where their time and money are best spent – quickly.

In this webinar, join Zach Bailey, Sr. Director of Engineering at Pardot, An ExactTarget® Company, as he gives us an overview of how marketing metrics can give us the tools that we need to work in a smarter and more efficient manner. Zach will help us understand [...]

In Blog, Marketing Metrics, Online Marketing, Webinars

Modern Marketing: A Bold New Frontier [INFOGRAPHIC]

Matt Wesson — May 17, 2013 — Leave a comment

The newest installment of J.J. Abrams gritty reboot of the Star Trek franchise hits theaters today and according to advanced reviews, Into Darkness dazzles audiences with its futuristic technology and exciting glimpses into stunning new worlds. However, you don’t need to head to the theater to see technology boldly taking crews where none have gone before– it’s happening every day in modern marketing departments.

Alright, so it’s not as exciting as climbing aboard the starship Enterprise, but the modern marketing team has new roles, new capabilities, and new worlds to explore that marketers could have only dreamed of just [...]

In Infographic

10 Steps to Pass Marketing Automation 101

Jenna Hanington — May 16, 2013 — Leave a comment

If you’re just getting started with marketing automation, then you’re probably ready to begin learning how you can use it to strengthen customer relationships, improve lead generation, and boost ROI. After all, that’s why you invested in marketing automation in the first place, isn’t it?

The first step to building a truly effective digital marketing automation program is to integrate your email, search, social, CRM, and web analytics systems. From there, marketing automation can help you streamline traditionally manual processes like customer segmentation, email marketing, and campaign management.

Want to become a marketing automation pro? Get started by following [...]

In Marketing Automation