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6 Creative Ideas for Your Next Webinar Series

Jenna Hanington — May 20, 2013 — Leave a comment

Webinars are one of our favorite content marketing tactics at Pardot, and for good reason. For businesses looking to expand thought leadership within their industry, webinars are a cost-effective method to reach both prospects and clients. Plus, you don’t even have to leave the comfort of your chair!

But with limited time and resources at your disposal, planning your first webinar series can seem quite daunting. With speakers to line up, topics to brainstorm, registrations to plan, and webinar promotions to handle, where do you even begin?

Luckily, when it comes to brainstorming topics, we’ve got your back. If [...]

In Content Marketing, Webinars

Upcoming Webinar: Social Marketing and Selling…Without Begin Creepy

Teri Marks-Brunner — May 20, 2013 — Leave a comment

Upcoming Webinar: Marketing Metrics – The Smart Marketer’s Advantage

Teri Marks-Brunner — May 17, 2013 — Leave a comment

Date: May 23, 2013
Time: 2:00pm EDT

Description: Marketers turn to many different marketing channels in today’s marketing world to increase visibility for their company and company’s products. So, which avenues are performing and which are not? Through marketing metrics, a marketer can identify where their time and money are best spent – quickly.

In this webinar, join Zach Bailey, Sr. Director of Engineering at Pardot, An ExactTarget® Company, as he gives us an overview of how marketing metrics can give us the tools that we need to work in a smarter and more efficient manner. Zach will help us understand [...]

In Blog, Marketing Metrics, Online Marketing, Webinars

Modern Marketing: A Bold New Frontier [INFOGRAPHIC]

Matt Wesson — May 17, 2013 — Leave a comment

The newest installment of J.J. Abrams gritty reboot of the Star Trek franchise hits theaters today and according to advanced reviews, Into Darkness dazzles audiences with its futuristic technology and exciting glimpses into stunning new worlds. However, you don’t need to head to the theater to see technology boldly taking crews where none have gone before– it’s happening every day in modern marketing departments.

Alright, so it’s not as exciting as climbing aboard the starship Enterprise, but the modern marketing team has new roles, new capabilities, and new worlds to explore that marketers could have only dreamed of just [...]

In Infographic

10 Steps to Pass Marketing Automation 101

Jenna Hanington — May 16, 2013 — Leave a comment

If you’re just getting started with marketing automation, then you’re probably ready to begin learning how you can use it to strengthen customer relationships, improve lead generation, and boost ROI. After all, that’s why you invested in marketing automation in the first place, isn’t it?

The first step to building a truly effective digital marketing automation program is to integrate your email, search, social, CRM, and web analytics systems. From there, marketing automation can help you streamline traditionally manual processes like customer segmentation, email marketing, and campaign management.

Want to become a marketing automation pro? Get started by following [...]

In Marketing Automation

Become a Superhero Marketer With Marketing Automation

Matt Wesson — May 15, 2013 — Leave a comment

The modern marketer has some impressive powers.

From the super speed with which they are able to respond to prospects to the telepathy they employ to know exactly what a consumer is thinking, modern marketers are more like superheroes than mere office dwellers.

So what’s happened to transform marketers from measly hunch-based, message-pushing mortals? What’s given marketers such impressive superpowers? Marketing automation is the answer. By putting more technology and abilities at the fingertips of marketers, automation has transformed the average marketer into something greater.

Unlike the abilities of the average superhero, these superpowers are available to everyone. We’ve put together the infographic [...]

In Infographic

CRM & Marketing Automation 101 [Checklist]

Molly Hoffmeister — May 14, 2013 — Leave a comment

As marketers (and particularly as those who skew towards the creative end of the spectrum), we’re perpetually fascinated by the psychology behind what we do: what motivates our audience, what grabs their interest, and how we can better reach them. But there are times in our jobs when we need to stop philosophizing and theorizing and take a more tactical, hands-on approach — and integrating your CRM with your marketing automation platform is one of those times.

Kathryn Honderd, Pardot’s Client Services Manager (and a strong advocate of to-do lists and tactical approaches), gave a webinar on this topic recently [...]

In CRM, Ideas

Recorded Webinar: Getting Consistent Results with Online Video

Teri Marks-Brunner — May 14, 2013 — Leave a comment

Abstract

It’s easy to get excited about web video. We saw the Dollar Shave Club video go viral and put them on the map. And we’ve thought about how our business would change if 10 million new prospects encountered us tomorrow.

But the truth is, that is not how 99% of businesses are going to succeed with online video. Instead, companies who get consistent results with video incorporate it throughout their marketing efforts. Video is an incredibly powerful medium because it is emotional, personal and engaging. Use that to your advantage throughout the marketing funnel! It might not be as [...]

In B2B Marketing Tips, Blog, Content Marketing, Webinars