B2B Engagement Fest
June 30

Join us as we kick off the official start to summer with the B2B Engagement Fest: a day of webinars that will help you drive customer engagement.

Our lineup includes some of the rockstars of B2B marketing sharing their techniques for driving engagement and building customer relationships at every stage of the buying cycle. At the end of the day, head over to our mainstage for the headliner where you’ll learn how Engagement Studio can help make you a customer engagement superstar.

Algorhythm – The Pulse of Creativity, Data, and the Future of Brands

Speaker: Mitch Joel - Best-Selling Author and Digital Marketing Expert
Time: 11:00a-12:00p EDT / 8:00a-9:00a PDT

We live in a culture of change. Most B2B companies are overwhelmed by the massive shifts they have to make to their marketing and sales models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force marketing and sales teams to rethink many of their commonly held beliefs about what works in engagement today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient at buying in this very different landscape. Join Mitch Joel for this upcoming webinar and bring an open mind, because the world continues to change and challenge marketing teams like never before. The new B2B marketing leaders are both digitally savvy and understand this new consumer. Algorhythm is your compass.

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How to Rock B2B Engagement in the Age of the Customer

Speaker: Mathew Sweezey, Principal of Marketing Insights - Salesforce
Time: 12:30-1:10p EDT / 9:30-10:10a PDT

For today’s B2B marketers, thoughtful customer engagement plays a crucial role throughout every part of the lifecycle. Each interaction must be timely, personalized and relevant — and you have to do it at scale. Nurturing plays a vital role in encouraging engagement, and when done correctly means faster sales cycles, more renewals, and huge growth.

Join Mathew Sweezey, Principal of Marketing Insights at Salesforce, as he explores the latest trends and techniques in customer engagement. Tune in to learn:

  • The state of B2B marketing today, including engagement trends
  • What a successful nurturing approach looks like
  • Creative (and effective!) ways to approach engagement
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Discover the Power of Engagement Studio: Build. Visualize. Improve.

Speaker: Kyle Coleman, Sr. Product Manager - Salesforce Pardot
Time: 2-2:40p EDT / 11-11:40a PDT

Building lasting relationships with customers requires consistent, personalized, and relevant engagement. Pardot is thrilled to unleash Engagement Studio, the new solution that allows you to design, test, and measure engagement programs that adapt to buyer behavior using more than 100 triggers. Join us as Kyle Coleman, Sr. Product Manager at Salesforce Pardot, gives an in-depth look at the power and versatility of Engagement Studio. She will explore:

  • How Engagement Studio provides ease of use for complex campaign builds
  • How data visualization affords marketers a whole new level of confidence through logic testing and program health reporting
  • How marketers can use the Engagement Studio canvas insights to improve and adapt quickly for even better programs and campaigns

You’ll also hear from an early user of Engagement Studio on how this new engine is changing the way they build their B2B marketing programs, allowing them to create complex, meaningful customer experiences with ease!

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