When building drip nurturing programs, we often came across scenarios where it’d be useful to either jump forward or re-combine branches. A good example of this is when a prospect opens one of your emails, you may want to notify a user, but then continue the rest of the drip program logic. Alternatively, you may want to skip forward to the “conclusion” of a drip nurturing program if a prospect interacts with an email in a particular way.

Today, we’re excited to formally announce the ability to jump forward to any “future” email send step:

This more flexible control over the flow [...]

We’ve seen a significant uptick recently in folks interested in using our API to do really neat things, such as integrating custom CRMs, CMSes, and other third party data providers. As a product manager, it has been rewarding to get more feedback from users on where next to focus our API development efforts to keep expanding the depth and breadth of data available via our API.

Today, I’m excited to share a few recent improvements we’ve made to the API based on user feedback, starting with the addition of the ability to create, update, read, and query prospect accounts. Prospect Accounts [...]

Rejoice! We’ve just released a big upgrade to most of the tables we use to show prospects throughout Pardot by adding the “View” drop-down that allows you to filter by active, assigned, unassigned, mailable, never active, etc. This “View” drop-down has been available on the main prospect table for quite a while, but it’s even more useful in the context of other areas.

Some great examples of using this to easily pull numbers or segment on the fly would be filtering a list by assigned or un-mailable prospects (bounced or unsubscribed), or filtering a campaign by never active prospects.

Good news! We’ve enhanced our import process to store a history of all imports, as well as the particular new or updated prospects included in that import. This makes tasks like going back to a previous import to tag, segment, or filter those prospects much easier.

The import log lives on the first page of the Import Wizard, and can be filtered to show only your imports, or imports by any user:

Additionally, you can drill in to each past import and filter the prospects based on whether they were created or updated (because they already existed) during the import:

Last but not [...]