Join Us for a Pardot Engineering Recruiting Mixer!

Even the Atlanta Journal Constitution has agreed that Pardot is a pretty cool place to work — and this wasn’t an accolade awarded for one year only, but multiple years in a row. If you’re a self-starter looking for a challenging yet positive work environment to immerse yourself in, then you’re in luck. We’re hiring!…

Pardot’s Response to the “Heartbleed” Bug

There’s been a lot of hubbub across the internet this week after a vulnerability (affectionately referred to as “heartbleed“) was discovered in a common open source library called OpenSSL, used to provide encryption (SSL/HTTPS) for many tools such as web servers and database systems. As soon as we learned of this vulnerability on Tuesday afternoon, we assessed…

Personalize Nurture and List Emails from Account Owner

Achieving sincerity at scale on behalf of your sales team is one of the best features of using Pardot for your marketing automation. Personalizing emails to be sent from your sales reps as part of nurturing and email campaigns drives a huge boost in open and click engagement, resulting in more qualified leads and shorter…

Drip Nurturing “Jump to Step” Action

When building drip nurturing programs, we often came across scenarios where it’d be useful to either jump forward or re-combine branches. A good example of this is when a prospect opens one of your emails, you may want to notify a user, but then continue the rest of the drip program logic. Alternatively, you may…

Prospect Account API and other API Improvements

We’ve seen a significant uptick recently in folks interested in using our API to do really neat things, such as integrating custom CRMs, CMSes, and other third party data providers. As a product manager, it has been rewarding to get more feedback from users on where next to focus our API development efforts to keep…

Prospect table views now available everywhere

Rejoice! We’ve just released a big upgrade to most of the tables we use to show prospects throughout Pardot by adding the “View” drop-down that allows you to filter by active, assigned, unassigned, mailable, never active, etc. This “View” drop-down has been available on the main prospect table for quite a while, but it’s even…

Import History and Drill-down

Good news! We’ve enhanced our import process to store a history of all imports, as well as the particular new or updated prospects included in that import. This makes tasks like going back to a previous import to tag, segment, or filter those prospects much easier. The import log lives on the first page of…

New Feature: Fully Customizable Unsubscribe and Email Preference Centers

Ever since the launch of our new email preference pages, we’ve heard a lot of requests from clients far and wide to allow full customization of the copy in both the unsubscribe and email preference pages. This also has an additional benefit of making these pages fully internationalize-able (is that a word? it is now!)….