From Form Handlers to Forms: Tips and Tricks for Switching Over

You could argue that forms are the single most important element on a website for marketing teams. They act as a beam of light in a dark room, piece by piece revealing a bigger picture of your clients and prospects. There are many situations where forms can come in handy, but sometimes it can be…

Recapturing ‘Bounced’ Prospects with Retargeting

Every year, B2B marketers invest a significant amount of time, effort and money into driving traffic to their websites and landing pages to eventually convert prospects into paying customers. With tremendous resource being pumped into these campaigns, you’ll want to make the most of every single prospect. It’s time to start utilizing the power of…

7 Useful Marketing Automation Tips

I’m a huge fan of useful, snappy and actionable content. When it comes to marketing automation, that’s exactly what you need to help you engage your prospects and keep them coming back. But did you know just how much you can do with your marketing automation platform? From content creation to organization, marketing automation is…

Four New Year Resolutions for Your B2B Marketing Automation Strategy

Right now, marketing teams all over the world are getting ready for the beginning of a new fiscal year in a barrage of strategy and planning meetings. We’re asking questions like: what are our goals for this year? How can we improve our current marketing automation programs? What new nurture programs can we create? So…