There is no use denying that the way we surf the web has evolved, and the paid search landscape along with it. Consumers are no longer tied to a single screen on their PC or laptop. Searches are now taking place in new locations, times, and on different devices. With so many variables, marketers need a platform that can cater to a variety of different contexts.

To help bridge this gap, Google has announced it will be rolling out updates to their AdWords structure in an effort to adapt to the ever-evolving paid search landscape while simplifying campaign management for advertisers […]

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Google scored a major victory this past Thursday when the Federal Trade Commission (FTC) declared that the company had not violated antitrust or anticompetition laws.

The investigation, largely spurred by internet giant and Google competitor Microsoft, was based on claims that Google had been manipulating its search results to favor its own web products and hurt its competitors.  The FTC decided that there was not enough evidence to support claims that Google had been pushing down competitors in its search results in order to make them more difficult for consumers to find.

The FTC did order Google to end a few of its […]

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We all know how important it is to let your customers know how much you appreciate them. There are endless ways to show your gratitude, but the key is to do it in a sincere and memorable way. Here are five simple ways to show your customer appreciation.

1) Wow someone. Go above and beyond and provide an amazing customer experience. Showing your customers that you appreciate them starts with providing top-tiered customer support and should apply throughout all of your interactions with them.

2) Spend some time together. Face-to-face time is mutually beneficial to both you and your customers. Hosting user groups […]

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A company blog is a great tool that can position your business as a leader in your industry. Your blog can be a wonderful resource to those looking for more information about your industry, which in turn leads to new prospects. It’s also a great way to stay in touch with those customers that are most likely to be your product evangelists.

But now that you have a blog loaded with great and informative posts, how do you take the next stop and build your followers? After all, if a tree falls in the woods and there’s no one around to […]

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Facebook has instituted a slew of changes in recent weeks, and one can only assume it has to do with their 100 billion dollar IPO and the newfound earnings pressure that comes from such an exorbitant valuation. With shareholders to please, and ever-increasing pressure to prove their social media platform’s worth, Facebook has tried to act quickly to try to stem the stock fallout and criticism.

Facebook has begun rolling out new monetization possibilities, some transparent and expected, and others… well, not so much.

Facebook Email Flop

Late last month, Facebook changed users’ emails to @facebook last week and received sharp and instant […]

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In yesterday’s blog post, we discussed the current state of retargeting and how the space has changed, but now we want to help get you started with your own retargeting campaigns with a few best-practice pointers.

Selecting your partner

The first thing you have to do is choose your retargeting partner. There are several major players in the space, and new entrants arriving all the time. AdRoll, Fetchback and Retargeter all provide very similar customer experiences and capabilities, so it’s simply a matter of selecting the vendor that best fits your budget and needs.

Prepping for launch

Now that you have your partner selected, it’s time to […]

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A few years ago, advertisers had become increasingly frustrated with the challenges surrounding the available display advertising models. Although long touted by advocates (i.e. ad agencies) as a tool that could build brand awareness and equity, marketers driven by hard metrics like ROI and conversions were nonplussed. Traditional display costs were determined by number of impressions (the amount of times an ad was shown or ‘displayed’), and not by cost per lead or sale numbers.

Savvy marketers on tight budgets could not support spending on blind web traffic that might not actually result in sales. The inability to properly attribute revenue […]

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The EU’s stalled investigation of a potential antitrust violation by Google was reactivated last week. Investigators are currently looking into complaints by competitors that Google is manipulating its search results to favor its partners.

The EU’s competition commissioner, Mr. Alumnia, has determined that Google has ‘a matter of weeks’ to respond to 4 major areas of concern.  If these concerns are not addressed, ramifications may include a formal lawsuit and a fine of up to 10% of Google’s annual revenue.

The major points of concerns are:

whether or not Google is unfairly favoring its own advertisers for search results for consumer products like […]

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