In yesterday’s blog post, we discussed the current state of retargeting and how the space has changed, but now we want to help get you started with your own retargeting campaigns with a few best-practice pointers.

Selecting your partner

The first thing you have to do is choose your retargeting partner. There are several major players in the space, and new entrants arriving all the time. AdRoll, Fetchback and Retargeter all provide very similar customer experiences and capabilities, so it’s simply a matter of selecting the vendor that best fits your budget and needs.

Prepping for launch

Now that you have your partner selected, it’s time to [...]

A few years ago, advertisers had become increasingly frustrated with the challenges surrounding the available display advertising models. Although long touted by advocates (i.e. ad agencies) as a tool that could build brand awareness and equity, marketers driven by hard metrics like ROI and conversions were nonplussed. Traditional display costs were determined by number of impressions (the amount of times an ad was shown or ‘displayed’), and not by cost per lead or sale numbers.

Savvy marketers on tight budgets could not support spending on blind web traffic that might not actually result in sales. The inability to properly attribute revenue [...]