Google Announces Upcoming AdWords Changes

There is no use denying that the way we surf the web has evolved, and the paid search landscape along with it. Consumers are no longer tied to a single screen on their PC or laptop. Searches are now taking place in new locations, times, and on different devices. With so many variables, marketers need…

Google Victorious in Antitrust Suit

Google scored a major victory this past Thursday when the Federal Trade Commission (FTC) declared that the company had not violated antitrust or anticompetition laws. The investigation, largely spurred by internet giant and Google competitor Microsoft, was based on claims that Google had been manipulating its search results to favor its own web products and…

5 Ways to Thank Your Customers

We all know how important it is to let your customers know how much you appreciate them. There are endless ways to show your gratitude, but the key is to do it in a sincere and memorable way. Here are five simple ways to show your customer appreciation. 1) Wow someone. Go above and beyond…

7 Easy Ways to Attract New Blog Followers

A company blog is a great tool that can position your business as a leader in your industry. Your blog can be a wonderful resource to those looking for more information about your industry, which in turn leads to new prospects. It’s also a great way to stay in touch with those customers that are…

Facebook Faces New Privacy Criticism

Facebook has instituted a slew of changes in recent weeks, and one can only assume it has to do with their 100 billion dollar IPO and the newfound earnings pressure that comes from such an exorbitant valuation. With shareholders to please, and ever-increasing pressure to prove their social media platform’s worth, Facebook has tried to…

The (Re)emergence of Display Advertising: Part 2

In yesterday’s blog post, we discussed the current state of retargeting and how the space has changed, but now we want to help get you started with your own retargeting campaigns with a few best-practice pointers. Selecting your partner The first thing you have to do is choose your retargeting partner. There are several major players in…

The (Re)emergence of Display Advertising: Part 1

A few years ago, advertisers had become increasingly frustrated with the challenges surrounding the available display advertising models. Although long touted by advocates (i.e. ad agencies) as a tool that could build brand awareness and equity, marketers driven by hard metrics like ROI and conversions were nonplussed. Traditional display costs were determined by number of…

Google Dealt EU Antitrust Complaint

The EU’s stalled investigation of a potential antitrust violation by Google was reactivated last week. Investigators are currently looking into complaints by competitors that Google is manipulating its search results to favor its partners. The EU’s competition commissioner, Mr. Alumnia, has determined that Google has ‘a matter of weeks’ to respond to 4 major areas…