Launching a Webinar Program To Drive Lead Generation

Let’s face it – the first time most marketers dive into the world of webinars, they have NO idea what to expect. Webinars are a living, breathing thing, and you have to be organized, yet flexible. Process-oriented, yet agile. Easier said than done, right? Here are a few tips that will keep you on top…

Upcoming Webinar: The 3 Critical Components of an Optimized Lead Flow Plan

Date: March 26, 2015 Time: 2:00pm EDT / 11:00am PDT Early on expectations from B2B buyers in their journey set the stage for marketing and sales to work together. As leads flow in, an agreed-upon plan and process should be in place for lead identification, distribution and follow-up. This optimized plan and process can make…

Upcoming Webcast: Driving Demand with Stories That Sell

Date: February 26, 2015 Time: 2:00pm EST / 11:00am PST How can B2B marketers build a sustainable strategy that attracts audiences, creates demand, and supports sales throughout a complex buying cycle? How can sales reps use technology to drive relevant conversations? Join Ardath Albee, acclaimed B2B marketing strategist and author of Digital Relevance, and Kim…

Upcoming Webinar: Changing Tides of Social & Content in 2015

Date: December 11, 2014 Time: 2:00pm EST / 11:00am PST Both content and social have played major roles in the demand gen landscape of B2B marketing in 2014. So, what does 2015 have in store for B2B marketers? Will it be a year of change for social and content? Let’s see what the experts have…