Date: May 23, 2013
Time: 2:00pm EDT

Description: Marketers turn to many different marketing channels in today’s marketing world to increase visibility for their company and company’s products. So, which avenues are performing and which are not? Through marketing metrics, a marketer can identify where their time and money are best spent – quickly.

In this webinar, join Zach Bailey, Sr. Director of Engineering at Pardot, An ExactTarget® Company, as he gives us an overview of how marketing metrics can give us the tools that we need to work in a smarter and more efficient manner. Zach will help us understand [...]

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Date: May 16, 2013
Time: 2:00pm EDT

Description: From planning the purchase of a marketing automation system to already having a system in place, there is always room for improvement in today’s marketing world! Organization, process, optimization – all of these are keys to improving your marketing automation efforts and capitalizing on all that marketing automation and your CRM have to offer.

No matter where you are in your marketing automation/CRM lifecycle, whether beginning your search, choosing a system, implementing and integrating or utilizing already existing systems, this webinar is presented with you in mind! Kathryn Honderd, Services Manager at Pardot, An [...]

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Date: May 9, 2013
Time: 2:00pm EDT

Description: It’s easy to get excited about web video. We saw the Dollar Shave Club video go viral and put them on the map. And we’ve thought about how our business would change if 10 million new prospects encountered us tomorrow.

But the truth is, that is not how 99% of businesses are going to succeed with online video. Instead, companies who get consistent results with video incorporate it throughout their marketing efforts. Video is an incredibly powerful medium because it is emotional, personal and engaging. Use that to your advantage throughout the marketing funnel! It [...]

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Date: May 2, 2013
Time: 2:00pm

Description: Creating the visibility for your company and products gives you the opportunity to travel many avenues in marketing. One of the most useful and most important avenues of any integrated online marketing strategy in today’s world is SEO.

Join Derek Grant, Sales Director at Pardot, An ExactTarget® Company, as he gives us a hands-on approach to leveraging this cost-effective and trackable marketing tool. Derek will give us practical, yet effective ways to optimize our SEO approach, give us valuable tips on how to drive targeted traffic to our websites and positively impact our conversion rates.

Your Speaker: [...]

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Date: April 25, 2013
Time: 2:00pm

Description: One of the most powerful tools that marketers have at their disposal today is the incredibly versatile drip campaign.

Drip campaigns give you so many options – a nurturing touch point for prospects, even implementation activities. Harnessing the power of this time-saving, cost-effective tool can give you an even broader reach to prospects and clients. In this upcoming webinar, join Mathew Sweezey, Marketing Automation Evangelist with Pardot (An ExactTarget® Company), as he gives us even more ways in which drips can empower us to address our marketing engagement challenges.

Your Speaker: Mathew Sweezey, Marketing Automation Evangelist – [...]

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Calling all clients and partners in the San Francisco and Cupertino areas! We are excited to invite you to the Q1 2013 San Francisco and Cupertino User Group meetings, to be held in March, 2013. Mathew Sweezey, Pardot’s (An ExactTarget® Company) Marketing Automation Evangelist, will be on location and presenting. (And if any of you have attended meetings with Mathew before, you know that he delivers the goods, is always super-informative and entertaining, too!)

Lunch will be provided at each meeting, and seating is limited. Please reserve your free ticket now:

Cupertino User Group Meeting – March 26th, 2013
San Francisco User Group [...]

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East and West coast – we’ve got you covered! Time to register for the upcoming Atlanta and Seattle use group meetings. So, if you are a Pardot client or partner in the Atlanta or Seattle area, come join us for an information-packed meeting. Lunch will be provided – come hungry!

Seating is limited, so please reserve your free tickets now:
- Seattle User Group Meeting
- Atlanta User Group Meeting

These meetings are great opportunities to:

Find out about the latest and upcoming Pardot features and functionality that will help you improve your automated marketing efforts
Enjoy interacting with fellow Pardot users
Participate in relevant round-table group [...]

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Calling all Pardot clients and partners in the Austin area! Ever wanted to have the opportunity to meet fellow Pardot users and trade experiences and ideas? Well, we are excited to invite you to the Q1 2013 Austin User Group meeting, to be held February 27th, 2013. Matthew Cooper, one of Pardot’s (An ExactTarget® Company) super incredible Sales Managers, will be on location and presenting. The meeting will be from 12pm – 2pm CST, and lunch will be provided!

Seating is limited, so please reserve your free ticket now. These meetings are great opportunities to:

Find out about the latest and upcoming [...]

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