System Emails

Stephanie Gray —  August 17, 2012

Concept

A log of all Pardot system email notifications can be found under Administration > System Emails.  This module is only visible to Administrator users (more information on roles is available in What roles should I select for my users?).

What data is available?

The main table displays a log of the recipients’ email addresses, subject lines of the notification emails, and the dates and times the emails were sent.  This table can be sorted by each of these columns, and can also be filtered by a type-ahead filter and the date range selector.

Clicking on the recipient email address or subject will display [...]

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Overview

For security reasons and to make email sending even faster, we have changed the way we populate variable tags and track links in emails.

**Any URLs that are inserted via variable tag alone will no longer be tracked.**

Pardot ONLY rewrites links that begin with http:// to make them trackable. If your full URL is being populated in your email using a variable tag, the ‘http://’ portion is not visible when the email is sent, so the link will not be rewritten and tracked.

Example: If you are using the variable tag %%whitepaper_url%% to populate a full URL in an email dynamically (based [...]

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Concept

The Paid Search module (under Marketing > Search Marketing > Paid Search) displays your Google AdWords campaigns, ad groups, and ads, which are pulled into the app through the Google AdWords Connector. You can also view reports on your paid search campaigns by going to Reports > Paid Search.

Paid Search Campaigns

When you navigate to Paid Search from Marketing > Search Marketing > Paid Search, you will first see the Paid Search Campaigns table.

View options: Change the view dropdown to filter the table by All Campaigns, Active Campaigns, Paused Campaigns, or Deleted Campaigns.

Ad Groups: The number of ad groups within the AdWords campaign.

Ads: The [...]

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Concept

With Competitor Monitoring, you can track how well your site stacks up against your competitors in general SEO terms. The data includes the number of indexed pages, the number of inbound links, and the Alexa Rating. If a Pardot user goes to the Search Marketing screen without having any competitors added in their account, the system will be triggered to automatically generate the Pardot user’s company as a competitor entry for comparison purposes. The competitor creation will be attributed to the first user that visits the Search Marketing module.

Adding Competitors

Click on Marketing in the top navigation.
Click on Search Marketing in the [...]

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Concept

Keyword Monitoring allows you to track how your site ranks in Google and Bing for the search keywords that are important to you. You can also get some additional information about your keywords, including how competitive they are (to rank well for), the average cost per click if you were to bid on them in Google AdWords, and the approximate search volume in Google for an exact query. You can access Keywords under the Search Marketing sub-section of Marketing in the navigation.

Adding Keywords

Click on Marketing in the top navigation.
Click on Search Marketing in the resulting sub-navigation.

Individual keywords

To add a new [...]

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This entry is part 2 of 11 in the series Pardot Now

This entry is part 2 of 11 in the series Pardot NowAbstract

Ever wonder if the manual actions you’re taking can be automated within Pardot or if there was a better way? If so, this webinar is for you. We’re going to be going over when to create automation rules, segmentation rule, or even a dynamic list.

In this webinar, you will learn:

Some common automation scenarios
The differences between automation and segmentation rules
Tips and tricks when creating automation and segmentation rules to consider

This webinar was recorded on Tuesday, March 13, 2012.
Video

Download in WMV format.
Download in MP4 format.

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Default Fields

Stephanie Gray —  January 25, 2012

Concept

Pardot has, by default, many of the fields relevant to your business. A few of the configuration options are set at the Default Field level under Administration, while several others are available within each Form. You may also use Custom Fields to capture and track additional data points about your prospects.

Editing Default Fields

Navigate to Administration >Configure Fields > Prospect Fields.
The Default Fields are listed below the Custom Fields.
Find the field you would like to edit.
Click the wheel icon under Actions (to the right of the field name) and select Edit.
Edit any of the following information:

Name: The Name [...]

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Since nearly a third of the B2B marketers we surveyed last fall named LinkedIn as the most effective social media outlet for generating leads, we’re following up last week’s post on LinkedIn groups with a few tips for making LinkedIn connections from Inc.com.

Here are the highlights from the Inc.com post:

Adding new connections – If you want to expand your network and connect with people you don’t already know, you’ll want to take a few things into consideration to help improve your chances of your connection requests being accepted:

A complete profile – The bare minimum won’t cut it. Make sure [...]

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