Automating Your Business Processes (Webinar)

This entry is part 2 of 0 in the series Pardot Now

This entry is part 2 of 0 in the series Pardot NowAbstract Ever wonder if the manual actions you’re taking can be automated within Pardot or if there was a better way? If so, this webinar is for you. We’re going to be going over when to create automation rules, segmentation rule, or even a…

Default Fields

Concept Pardot has, by default, many of the fields relevant to your business. A few of the configuration options are set at the Default Field level under Administration, while several others are available within each Form. You may also use Custom Fields to capture and track additional data points about your prospects. Editing Default Fields…

LinkedIn Networking Tips from Inc.com

Since nearly a third of the B2B marketers we surveyed last fall named LinkedIn as the most effective social media outlet for generating leads, we’re following up last week’s post on LinkedIn groups with a few tips for making LinkedIn connections from Inc.com. Here are the highlights from the Inc.com post: Adding new connections –…

Going Green: Moving from Print to Email

MarketingProfs recently posted a great article on the advantages of moving print communication pieces to email.  Making this transition not only helps the environment and shows your customers that you are concerned about the planet, but also reduces the cost of the direct mail process.  Below are a few more advantages to using email over print…

3 Vital Email Guidelines

Jame Ervin posted 3 great tips for email success on her blog yesterday. While these may seem like pretty obvious guidelines, it’s surprising how many marketers out there aren’t following them. Jame’s tips are: Make sure you have permission to email your subscriber. This one pretty much speaks for itself. Match your email frequency to…

Tips for Surviving an Economic Downturn

In keeping with the theme of my previous post Making the Most of Your Marketing During Rough Economic Times, below are a few tips from a recent article on MarketingSherpa for adapting your lead scoring and nurturing during the current economic downturn: Quality is better than quantity when it comes to leads – An over-inflated lead database…

Seasons e-Greetings

While many people are busy trying to get their holiday shopping done and taking vacation time to spend time with their loved ones, it’s important to maintain your email communication with your clients and prospects. BtoB Magazine just posted some great suggestions for holiday marketing programs. As BtoB points out, if you’re not reaching out, you…

What Is the Best Time to Send an Email?

According to a recent article from B2B Magazine, while there is no one-size-fits-all answer to the question of best time to send email, a new study from Ball State University provides several valuable insights. The study followed working adults for a full day, recording what media participants used, where they used it, and for how long….