Spamtrap Myths: Busted!

In our last two posts, we went over what spamtraps are and how you can protect against any that snuck into your database. In the finale to our spamtrap series, we’ll bust a few common myths that we get in compliance cases. Myth #1: If my mailings hit a spamtrap, you are accusing me of…

How a Spamtrap Gets Onto Your List and What To Do When it Does

In my last post, I went over an overview of what a spamtrap is and the different types of spamtraps. Today, we’ll be going over precisely how a spamtrap winds up on your list and what you can do to protect against them. So, we’ve gone over what a spamtrap is, but let’s chat for…

On the Origin of Spamtraps

Some of the most common email compliance questions I get around being blacklisted seem to center on how they were listed in the first place and what email address specifically got their company’s IP address listed, which inevitably leads to a conversation around spamtraps… which can get confusing, fast. So, I figured it was about…

Let’s Talk About Pardot And Data.com

Since we’re both a part of the Salesforce family, we get a lot of questions about using Pardot with Data.com. Strategically combining these two tools can help you get a more complete view of your prospects and better understand their needs. You can use this “bonus data” to refine your segmentation and offer a better…

It’s Time to Break Up With Your Vanity Metrics

A particularly wise friend once said to me, “Every relationship you have with anyone, whether they’re romantic or friends, is a daily choice to stay in that relationship,” and that’s especially true when it comes to breaking up with your vanity metrics. I’ll be going more in depth around vanity metrics in the final post…

Why Don’t Your Email Subscribers Love You?

Difficult times are sometimes part of relationships, and along with that difficulty comes the usual cliches (and potential for breakups). Today, we’ll be continuing our email relationship series [if you missed part one, check it out here] with some of my favorite “this really isn’t working out” lines, and how those relate to your email program. “I just…

4 Email Marketing Lessons I Learned from Personal Relationships (Part 1)

It’s no secret that I adore themed blog posts, and February is definitely my favorite time for picking a theme for my writing. Of course, this month’s theme is relationships! In this series, I’ll be covering “the perfect man” email, common breakup lines, and vanity metrics as they relate to friendships. Let’s jump right into today’s post!…

The Best of Email Marketing from 2015

Growing up, my mother was an avid watcher of The Oprah Winfrey Show, so naturally, I watched it with her. Of course, I didn’t care much for the show, unless it was an episode of Oprah’s Favorite Things. Who can forget “YOU GET A CAR! AND YOU! AND YOU.” So today, to recap the 2015…