4 Opt-In Strategies For Fighting Spam

“The first rule of Fight Club is: You do not talk about Fight Club. The second rule of Fight Club is: You do not talk about Fight Club. Third rule of Fight Club: Someone yells stop, goes limp, taps out, the fight is over.” Fight Club, 1999 You’re probably wondering, what in the world does…

The Opt Out: Hello and Goodbye Emails – Part 3

In parts 1 and 2 of our Hello/Goodbye series, we covered some practices around autoresponders and the appropriate communication frequency when a form is filled out. In today’s post, we’ll be wrapping up that series with some discussion on saying goodbye. There’s an extremely frustrating trend in email marketing in which the goal is to…

Hello, Hello? 5 Tips for Improving Your Welcome Autoresponders – Part 2

In my last post, I covered why it’s important to have an autoresponder set up on all your forms. You know it’s your best chance for introducing yourself and making a really good first impression, but maybe you need some help coming up with ideas for making that first interaction a memorable experience. If so,…

You Say Hello: The Importance of Hello/Goodbye Emails – Part 1

Growing up, two of my grandmother’s favorite phrases were “You catch more flies with honey than with vinegar” and “You never get a second chance to make a first impression”. As a kid, I always hated the one about the flies – I’ve spent most of my life in Georgia, and I’d rather never see…

6 Ways to Write the Worst Possible Subject Line

Today’s my birthday (seriously, yes, I know)! In the course of doing research for a new post, I realized something- there’s a ton of information on how to write the best possible subject line, but what about those people who just want a really mediocre subject line? I’m going to support those people in today’s…

Email Should Be Awesome: Tips For Getting a Guaranteed Open

I’m going to open today’s post with a harsh truth: Most marketing emails I receive are BORING, from beginning to end. I routinely see subject lines with“[Companyname] daily digest.” “Check out today’s deals from [Company]” “This email subject line is a total snooze and you’ve seen it from every company” , “Log in and spend money…

4 Easy Steps to Clean Up Your Act and Recover From Sending Spam

So you’re a spammer. You’ve realized that your “business practice” of buying lists of prospects to send unsolicited bulk email is the textbook definition of spam and you want to work to fix it. The good news is, cleanup is a simple process. All you have to do is follow these four simple steps to…

Oh, the humanity: Email Marketing and Spam

It’s no secret that I do a lot of research around the email marketing space when coming up with a blog topic. One thing I’ve noticed a lot of is this idea that email marketers are automatically somehow the same as spammers. In fact, I’ve had this conversation a lot: “So what do you do?”…