What’s New in the World of Social Video?

2016 has been dubbed the year of video marketing. So far, we’ve seen everything from videos in paid search results to interactive video ads on Snapchat. Notably, the month of June has brought some serious developments in the world of social video. Twitter, Tumblr, and Facebook have all introduced new capabilities that continue to change the…

Why Email Drip Programs Aren’t Just for Lead Nurturing

Marketers often use the terms drip programs and lead nurturing as synonyms — and a lot of the time, they really are one and the same. Both terms refer to the process of sending a series of automated emails based on a person’s behaviors or a preset time interval. In B2B marketing, we usually think of this as a…

3 Email Subject Line Ideas to Delight Your Database

Over 205 billion emails are sent every single day. No, that’s not a typo — two hundred five billion. With that staggering number in mind, how can B2B marketers make sure our emails cut through the clutter? Here’s the thing: 33% of people open emails based on subject line alone. The subject line is our email’s first impression on…

3 Design Trends to Elevate Your B2B Marketing

“Design is where science and art break even.” – Robin Mathew   In 2016, all marketers are designers — even if the word isn’t in your job title. Content and social media marketers need to understand basic graphic and web design elements. Event marketers design customer experiences. Marketing analysts design research processes. And at the very least, everyone…

How to Set Meaningful Social Media Marketing Goals [Worksheet]

Do you ever feel like you’re drowning in social media? From LinkedIn to Twitter to YouTube, there are virtually endless metrics to track and new strategies to try, and it can get overwhelming fast. Trust me; I’ve been there. When I first started working at Pardot, I created a multi-page, formula-heavy spreadsheet to measure everything from our follower growth to…

3 Time-Saving, Money-Making Marketing Automation Connectors

“One of the things that’s always amazed me is that regardless of your available resources, things never slow down. I know that I am busier today than I was when I was a [marketing] team of one.” – Laura Horton, Senior Manager of Marketing Communications at Pardot   In the ever-changing world of B2B sales and marketing,…

3 Things Successful B2B Marketing Teams Do Differently

What do high-performing B2B marketing teams know that most marketers don’t? That’s what a brand new Salesforce study of over a thousand B2B marketers sought to find out. The study broke respondents down into three categories based on their levels of satisfaction with “the current outcomes realized as a direct result of their company’s marketing investment.” Here’s…

How to Overcome 3 Common Barriers to Marketing Automation Success

Even the most successful B2B organizations face tough marketing challenges. This is abundantly clear in Marketing Automation Trends for Success, an April 2016 report from Three Deep and Ascend2. The data in the study comes exclusively from companies that describe their marketing automation strategy as “very successful” — and the results are telling. 94% of best-in-class companies say marketing automation is “very important” to their…