Salesforce Announces Wave for B2B Marketing — Analytics for Every B2B Marketer

Today, we’re excited to announce the Wave Analytics for B2B Marketing app, a new Salesforce Wave Analytics app that will enable users to dive deeper into marketing, CRM and third-party data and empower them to gain new insights into campaign performance to maximize marketing efforts. Marketing has transformed from delivering one-way, outbound campaigns to an…

Salesforce Announces General Availability of Pardot Engagement Studio — B2B Marketing Automation Reimagined

Today, we are excited to announce the general availability of Pardot Engagement Studio, enabling B2B marketers with an entirely new way to build, visualize, test and measure 1-to-1 buyer journeys on one canvas. Modern B2B buyers expect seamless experiences across sales and marketing when they engage with a company. Unfortunately, many companies struggle with this…

How Top B2B Marketers Are Defining Success [Infographic]

Salesforce surveyed more than 1,000 B2B Marketers from around the world as part of our benchmark 2016 State of B2B Marketing Report to find out what drives the top-performing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry. Their responses show that 2016 is all about the customer, and commitment to creating…

Connections 2016: Salesforce Delivers B2B Marketing Automation Innovation with New Pardot Lightning Components

It is clear that the B2B marketing playbook must be rewritten. Today, prospective customers lead their own way through the buying journey — sourcing information about products and services online and through social networks. The scattered discovery process has changed the way people and companies make purchasing decisions. On the business side, sales and marketing…

Come Party with Pardot at #DF15

Hi there Pardot blog readers! My name is Shannon, and I am head of the Pardot Marketing Department. Not sure what it says that the first time my team lets me blog is when we’re talking about parties, but here it goes! Dreamforce 2015 will be my ninth Dreamforce, and my sixth Dreamforce as a…