How to Drive Lead Generation from Events: The Pardot Way (Part 2)

Ryan Johnston, Demand Generation Manager at Pardot, shares his insight on driving leads from events — specifically, Dreamforce 2013 — in his new blog series. Please read part 1 of this post to learn how Pardot approached lead generation and management leading up to and during the actual event. Lead Follow-Up When it comes to…

How to Drive Lead Generation from Events: The Pardot Way

Ryan Johnston, Demand Generation Manager at Pardot, shares his insight on driving leads from events — specifically, Dreamforce 2013 — in his new blog series. For many companies, a key conference or event has the power to put tens of thousands of ideal prospects in the same location and in the mood to make purchasing…

The Secret to Justifying Marketing Automation to C-Suite Executives

The following post was submitted by Ian Michiels, Principal & Managing Director at Gleanster Research. For more on this study, please check out Pardot and Gleanster’s joint webinar on the topic, Set-and-Forget Marketing: Nurture Marketing Tactics for the Overwhelmed Marketer. Research from a January 2013 Gleanster survey captured trends on the top challenges of marketing automation…

Announcing Elevate 2012: Pardot’s User Conference

Elevate 2011 hadn’t even ended yet – headbands and t-shirts were still up for grabs on the tables – and we were already getting asked about Elevate 2012. When is it going to be? Where is it going to be? Well, we rested for a few days and got right to work on planning an…

Use Pardot Forms with Facebook

If you’re anything like the B2B marketers that took our social media survey, you’re interested in using social media to boost sales. There’s plenty of information available on increasing engagement on social media, but very little on how to successfully generate and track leads. And, as evidenced by this infographic, Facebook has a high level…

4 Marketing Automation Resolutions for 2012

It’s getting to be that time again. As the new year approaches, we have the opportunity reflect on the past and look forward to the future. This may be the year that you choose to join the gym, quit smoking, or save money. Or maybe you’ve set your sights even higher – you want to…

Please Take Our Social Media Survey

The B2B marketing world is all abuzz with social media discussions and strategies. With the recent announcement of Pardot’s new social media tools, we’ve decided to to run a survey to get some insight into how companies are integrating social media into their B2B marketing strategies. Please take a few minutes to answer the survey…

Pardot Featured on Fox 5 News

You know you’ve made it when you’re featured on the local news. Fox 5 Atlanta stoppped by Pardot HQ yesterday to get the low down on our $10,001 referral bonus for finding software developers. As Adam puts it, “We’re just in a really hyper-growth mode. Our problem is our revenues are growing faster than we’re…