The Importance of Good Customer Service

One of the first things they teach you in Business School is that it costs five times more to get a new client than it does to keep one. Yet a lot of companies don’t seem to want to learn the lesson. In the past, and especially in industries where monopolies are prevalent (i.e. Cable),…

Two Giants Join to Boost Integrated SaaS Offerings

One of the most interesting trends in B2B marketing right now is the growth of SaaS, or Software as a service. The example that immediately comes to mind is of course Salesforce.com, which has built a customer base of over 1 million users by offering a CRM that runs inside a browser. Being able to…