Last week, I told you a story about Anna and James. Today, that story continues with a closer look at how Anna, in particular, uses the tools at her disposal to work more efficiently throughout the week.

In case you’re playing catch-up here: Anna is a mid-market sales rep who thinks in quotas, while James is a marketer with high aspirations to impact his business, and their hypothetical success story can show you how sales-marketing alignment ought to be — not with high-level, ‘pie-in-the-sky’ marketing speak, but with entirely plausible scenarios where a marketer and a sales rep use their respective tools to close deals […]

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If you’ve been following our summer camp posts, you know that we’re sad to call this series a wrap — we’ve learned so much over the past couple months from our featured expert interviews. We’ve talked with 16 of the most trusted experts we know, enjoyed perspectives from across the organization, learned a lot about how marketing overlaps with different areas of expertise, and how marketers can help. And above all, we strove to answer one important question:

How can you improve your marketing?

So there you have it: below you’ll find all 16 […]

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Let me tell a story about Anna and James.

Why am I telling you a story on a B2B marketing automation blog, you ask? Because it’s a heck of a lot more interesting than a list of product features and benefits, chock-full of inspiring marketing buzzwords. And because I think it’s the best way for you to envision how using sales and marketing tools like Salesforce Engage and Pardot in tandem will impact your day-to-day routine — as well as your bottom line.

The following is an excerpt from an e-book written for this very purpose. The e-book walks through a full week in the life of our […]

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Meet Laura.

Well, hard to believe, but it’s time for us to wrap up our Summer Camp stories, and we’ve brought in a very special guest for our final post! Meet Laura Horton, Pardot’s very first marketing hire and currently the fearless leader of our content team. Laura’s here to share her experiences in watching Pardot grow from a small startup to a division of a Fortune 500 company — and how she used the Pardot product all along the way.

Laura, take it away.

Laura, you were the first person hired to do marketing for Pardot; can you talk a little bit […]

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Meet Ryan Johnston.

Today’s guest expert is Demand Generation Manager and long-time Pardashian Ryan Johnston. He’s here to share his expertise on building and managing campaigns — from kicking off your strategy as a novice to seeing more success as an experienced marketing automation user.

Alright Ryan, take it away.

Tell us a little bit about your background with the Pardot team, as well as your current role.

I joined the Pardot team in February of 2011 on Valentine’s day (so I immediately got 30 new Valentines — hasn’t happened since) as the second marketing hire, brought in as a marketing coordinator. Since then […]

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Meet Isaac Payne.

Today’s expert joins us to talk about a very important topic that many marketers struggle with: reporting. As a Marketing Operations Specialist, Isaac has been building and analyzing Pardot campaigns and reporting since 2013, and is here to share his expertise!

To learn more about our summer camp content series, please click here.

Alright, Isaac, let’s dive right in…

Reporting is such a crucial thing in modern marketing — vague goals like ‘raise awareness’ and ‘improve brand image’ really aren’t cutting it anymore. But I think it’s an area where a lot of marketers are still struggling, or aren’t really sure how to get […]

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Meet Suzy Matus.

Today’s expert joins us to share her advice on a very important and relevant topic: events — and more specifically, Dreamforce. If you’re planning to join the wonderful madness that is Dreamforce on September 15th, you can’t afford to miss Suzy’s advice for getting the most out of this incredible opportunity to connect with your peers and get the most out of your investment — as an attendee or as a sponsor.

To learn more about our summer camp content series, please click here.

Alright, Suzy…

Tell us a little bit about your background here at Pardot.

I’ve been with Pardot for about […]

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Meet Cliff Seal.

Today we’re joined by special guest Cliff Seal, a prominent expert in the Atlanta tech community and a tenured member of the Pardot team. Cliff is here to share on an area of his User Experience (UX) expertise that is particularly pertinent to B2B marketers: website effectiveness and lead generation. 

Read up! And to learn more about our summer camp content series, please click here.

Alright, Cliff…

Tell us a little bit about your background with User Experience. What roles have you had at Salesforce Pardot over the years? Prior to/outside of Salesforce Pardot?

Like a lot of UX folks, I discovered how […]

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