4 Tell-Tale Signs Your Sales Team Needs Marketing Automation

It’s no secret that your marketing automation platform directly impacts your sales team as well as your marketing team, influencing everything from the quality of their calls and emails to the speed of their sales cycle. In fact, if you’re trying to decide whether or not your business needs marketing automation, your sales team might be the…

How to Send the Right Content at Every Stage of the Sales Cycle

67% of B2B marketers say lead nurturing increases sales opportunities throughout the funnel by at least 10%, with 15% seeing opportunities increase by 30% or more. (DemandGen) It’s a significant stat, and one that many businesses have begun to catch on to. Lead nurturing is more than just a passing trend; in fact, it’s becoming…

How to Make a Forward-Looking Decision When Investing in Marketing Automation

Last week we talked about How to Make a Case for Investing in Marketing Automation; now let’s talk about what to consider when picking the right vendor for your needs. As we’ve noted before, choosing a marketing automation solutions is largely about understanding your own goals to pick the solution that will best align with them,…

How to Make a Case for Investing in Marketing Automation

So planning for 2016 is in full effect, you’re evaluating new marketing tools for the new year, and marketing automation is at the top of your list (we’re thrilled to hear it!) — but your upper-level management isn’t convinced. Womp. What do you do? How do you convince the rest of your team that the benefits of…

3 Ways to Increase Engagement with Your Video Marketing

96% of B2B companies are planning to use video in their content marketing over the next year. There’s no doubt about it: “video” is one of the hottest marketing buzzwords in 2015. Marketers everywhere are jumping on the bandwagon to incorporate video into their websites and email strategies, and major social platforms are releasing updates to…

A Day in the Life of a Sales MVP [Infographic and E-book]

Top-performing sales reps know something you don’t. We’re here to let you in on their secret. As you may already be aware, the key to sales success is simple: be first, be relevant, and be productive—for each and every prospect. Sound impossible? Not anymore. In fact, today’s buyers expect a personalized and efficient purchase experience,…

How to Build a Killer Landing Page

Let’s talk landing pages. While it may not be the most glamorous element of online marketing, the ability to build an effective landing page is downright critical to successful lead generation. But you don’t need me to tell you that; you probably wouldn’t be reading this blog post if you didn’t already know the importance…

3 Keys to Connecting with Buyers More Effectively

Connecting with the buyer: it’s the ultimate goal for both marketing and sales, but what does it really entail? How do you ensure every connection is meaningful and instrumental in moving your buyer towards a purchase decision? These days, the term ‘connecting with your buyer’ can refer to about a hundred different channels and modes…