It’s Monday. You’re still a little dazed from the weekend, you’re starting to get that springtime itch to get out of the office, the caffeine is taking forever to kick in…I get it. How about taking a little break to look at some corny stock photography for a light-hearted marketing lesson?

Sound good? Alright, here comes the lesson part: you spend ages creating valuable and informative marketing content, but how long do you spend choosing an image to accompany your work? As you’re probably aware, visuals can greatly enhance your content — drawing your audience in, commanding attention, and hinting at the […]

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There’s no question that the world of online marketing has become an increasingly visual place. The demand for visual and video content is booming, promotional emails are graphics-heavy, and websites aren’t complete without predominant imagery and interactive details. For better or worse, aesthetics have become a crucial consideration in most marketing efforts — so much so that a poor choice in font style or a website that looks like it’s stuck in early 2000s could severely hurt your brand’s credibility.

But there’s one thing that should never be sacrificed for the sake of aesthetics, one aspect of design that marketers cannot afford […]

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So you finally took the plunge and purchased marketing automation … six months ago.

By now, you’ve integrated your CRM, set up a few basic drip nurturing campaigns, figured out how to effectively segment lists and run automation rules — and with the drastic impact you’ve already started to see with this new toolset, it’s easy to fall into a daily routine and stop exploring the extent of your platform’s capabilities.

But think back to those early product demo days, to a salesperson telling you about feature after impressive-sounding feature. They may have made you giddy with excitement or they may […]

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A few months ago, we published an article on “Understanding the Buyer’s Journey”— one of several we’ve written on the topic. This article focused, more specifically, on the beginning stages of building awareness with your buyer, and examined what the buyer was experiencing, the types of content they seek, and how you as a marketer can help make this stage a positive experience for them.

But the buyer’s journey doesn’t end with the awareness stage (obviously), and neither does the marketer’s responsibilities towards them. Let’s take a look at the next stage of the buyer’s journey—consideration—and the role that a marketer plays […]

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Finding the right set of tools is the best way to set your business up for growth and success. We’ve said it time and again, but nothing really drives the idea home like a success story. Here’s one of our personal favorites:

Between 2012 and 2014, Vidyard grew by more than 1,000 percent.

(Yes, you read that right).

Vidyard recently discussed some of the details of their journey in a case study with Salesforce, and we couldn’t help but highlight a few excerpts and insights — from Tyler Lessard and Joe Gelata of Vidyard — on how connecting their sales and marketing tools […]

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There are a lot of questions that go into purchasing a marketing automation solution: does it have all the features I need? Will I see enough returns on my investment? Will I have the resources I need to use it effectively? As we’ve noted before, evaluating marketing automation solutions is largely about understanding your own needs and goals to pick the solution that will best align with them.

But there’s one aspect of vendor evaluation that many companies fail to take into account: the future. No, not just next month, post-implementation, or even a year down the line, but how about three […]

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What characteristics separate successful, fast-growing businesses from the rest of the pack?

How can smaller marketing teams aid business growth in an ever-changing digital marketing landscape?

We’ll be facing these questions and more head-on in our upcoming webinar, 4 Must-Have Marketing Strategies for Fast-Growth Companies — or, rather, our panel of experts will be. On January 29th, join Russ Glass, Head of Products for LinkedIn Marketing Solutions, Kyle Porter, CEO and Founder of SalesLoft, and Pardot’s own Mathew Sweezey, author of Marketing Automation for Dummies, as they discuss how to jumpstart your 2015 marketing efforts with four hot new marketing strategies. (Further motivation: you’ll receive […]

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[A Dialogue with Your Editors]

Molly: Buzzwords and business jargon — let’s face it, we’re all guilty of letting a few cringeworthy cliches fly from time to time. And, as the two main contributors to the Pardot blog, Jenna and I will be the first to confess: we have, on more than one occasion, found ourselves wincing out overused phrases like ‘marketing arsenal,’ ‘siloed tools,’ and ‘finding the bandwidth.’

But as we turn the page on a fresh new year, there’s no better time for marketers, and particularly content marketers, to take a quick look at some of the jargon in your […]

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