60% of the buyer’s journey is complete before a buyer even reaches out to sales. (Corporate Executive Board)
It’s a stat you’ve probably heard by now, but how often do you stop to think about what it actually means? As a marketer, you’re no longer just responsible for forming a favorable first impression; you’re responsible for a majority of the interactions that a prospect has with your brand.
So how do you ensure that their experience, from capture to close, is a positive one?
77% of business buyers want different content at each stage of the product research process. (Pardot)
First and foremost, [...]Continue Reading...