Meet Seth Hathcock.

Our summer camp content series continues with Digital Learning Specialist (and video expert) Seth Hathcock! Check out our interview to learn his process for thinking through Pardot’s video strategy (before he starts rolling the camera), how to keep costs low, and what’s up next for video trends.

Read up! And to learn more about our summer camp content series, please click here.

Alright, let’s start with the basics.

How do you use video in your job? Why do you think it’s becoming such a popular medium for marketers?

We use video on the Training and Certification team to communicate strategic concepts to our learners in a […]

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Meet the training dream team.

For this next summer camp session, we’re joined by two long-time members of the Pardot training team: Anna Sims and Scott Konkol. 

Anna and Scott are here to give us a behind-the-scenes look at the Pardot training team, share their expert thoughts on the industry as a whole, and give actionable advice to other businesses trying to put an effective training program in place.

Read up! And to learn more about our summer camp content series, please click here.

Anna and Scott, take it away.

Tell us a little bit about your background, how you got involved with our training team, […]

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Meet Phil Simpson.

Our first summer camp featured expert joins us from all the way across the pond to share his perspective a seasoned B2B sales manager (ok, so he didn’t make the trip solely for this content series; he’s been managing a team here in the Atlanta Pardot office for over three years now).

Phil’s here to share his insights on the challenges that B2B sales reps face, how he uses marketing automation on a daily basis, and how marketers can help his team accomplish their goals.

To learn more about our summer camp content series, please click here.

Phil, tell us more.

What would […]

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Remember summers as a kid?

Long days in the sun, exploring the outdoors with your friends, learning from your camp counselors, and falling into bed at night excited to get up the next morning and show off some of your newfound skills—wouldn’t it be nice if the real world accommodated summer camp?

Ok, so we can’t promise archery, hiking, or arts and crafts, but we do hope to harness some of that same fun learning style in our summer camp content series. We’ll be bringing in some of the most trusted experts we know to directly answer questions that plague marketers every day, and […]

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There’s a lot of talk these days about the vague concept of ‘catering your marketing to your customer.’ But how do you actually do this? How do you give the buyer what they want, when they want it? And, most importantly, how do you achieve this 1:1 personalization on a scaleable level?

The answer, as many marketing automation users have come to recognize, is simple: lead nurturing.

Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system — and one that you should take advantage of as early on as possible. With the ability to drive revenue […]

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B2B marketers really have two sets of customers: the end user and their sales team. That’s right, half of marketing’s target audience is probably sitting right under the same roof (maybe even within earshot), and unfortunately, their communication with this audience is likely limited to occasional grappling over lead quality.

This won’t be the first time we sing the praises of ‘sales-marketing alignment’ and ‘sales enablement as a marketing priority’ on our blog. But there’s a flip side to this equation that we’ve talked about far less:

Sales is equally responsible for enabling their marketing team. ‘Marketing enablement,’ if you will.

Think […]

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B2B marketers who implement marketing automation increase their sales pipeline contribution by 10%. –Forrester Research

It’s not a number to scoff at, and it explains why marketing automation has now amassed widespread interest across industries. In fact, 79% of top-performing companies have been using marketing automation for more than two years. (Gleanster)

But enough with all the stats. You get why you need marketing automation (maybe you’ve even signed a contract already); what you need to know now is how to use your platform to make these stats a reality for your business.

Enter, The Marketing Automation Success Kit.

We know that marketing automation can […]

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How are your prospects interacting with the content on your website? How many views does your average e-book get? What types of social media posts do your followers most appreciate?

If you’re investing time and resources into your marketing initiatives, but operating blindly when it comes to engagement levels, there’s a good chance you’re wasting a significant amount of time and money. Learning how to track engagement is the first step towards learning how to improve engagement, and luckily, today’s tools can help. Let’s explore a few of the ways that marketing automation can provide insights into the ways that people engage […]

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