Sales vs. Marketing: The Original Game of Thrones [#INFOGRAPHIC]

Let’s face it: you don’t need to be watching HBO’s acclaimed series Game of Thrones to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday — between sales and marketing. With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be…

Put Your Leads in the Express Lane

While technology has pushed most aspects of our lives to an incredible pace, it has had the reverse effect on the complex sales cycle. According to SiriusDecisions, the average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process. Accelerating the sales cycle…

Marketing Metrics That Matter [Cheat Sheet]

You walk into your monthly meeting with your CMO, armed with all of your campaign data for the past month. You’ve spent the last two days pulling reports from your analytics platform, sifting through endless mounds of data to find the key performance indicators of last month’s campaigns, and now you’re ready to dazzle with…

Campaign Creation with Marketing Automation [INFOGRAPHIC]

Have you been to an amusement park lately? One of those huge monstrosities like Six Flags or DisneyLand? If you’ve ever spent the day at one of these meccas of roller coasters and funnel cakes, you know that these places make kids go nuts. There’s so much to do, so much ground to cover, so…

9 SEO Experts on the Future of Marketing #infographic

It’s been an eventful week for search engine optimization. With Google now encrypting keyword data, marketing professionals are being forced to adapt their SEO strategies — and quickly. We thought this would be the perfect time to share some recent research from salesforce.com, who interviewed nine of the biggest thought leaders in the SEO industry on where…

How to Build a Powerful Marketing Audience [Research Report]

What is the most valuable asset a modern marketing department can have? It’s not the latest technology, although marketing automation is definitely near the top of the list. It’s not a bigger budget, or a larger staff, although those certainly can’t hurt. The most precious asset a company can develop and sustain in this era…

How to Deal With Social Media Complainers [INFOGRAPHIC]

Oh no! What do you do?! You’ve spent hours building your social communities, engaging your fans, identifying leads, and just generally being an awesome web 2.0 marketer, and somebody’s come along and crashed the party by complaining about your company or product. How dare they, right!? For many marketers, it can be easy to get…

10 of the Scariest Sales Leads #infographic

We’ve all seen them… lurking on the other end of an email or phone call, waiting to pounce and make your day a little bit harder. That’s right — I’m talking about those scary sales leads that you hope never to come face to face with. Just as scary as any Halloween ghoul or goblin…