The newest installment of J.J. Abrams gritty reboot of the Star Trek franchise hits theaters today and according to advanced reviews, Into Darkness dazzles audiences with its futuristic technology and exciting glimpses into stunning new worlds. However, you don’t need to head to the theater to see technology boldly taking crews where none have gone before– it’s happening every day in modern marketing departments.

Alright, so it’s not as exciting as climbing aboard the starship Enterprise, but the modern marketing team has new roles, new capabilities, and new worlds to explore that marketers could have only dreamed of just [...]

The modern marketer has some impressive powers.

From the super speed with which they are able to respond to prospects to the telepathy they employ to know exactly what a consumer is thinking, modern marketers are more like superheroes than mere office dwellers.

So what’s happened to transform marketers from measly hunch-based, message-pushing mortals? What’s given marketers such impressive superpowers? Marketing automation is the answer. By putting more technology and abilities at the fingertips of marketers, automation has transformed the average marketer into something greater.

Unlike the abilities of the average superhero, these superpowers are available to everyone. We’ve put together the infographic [...]

As marketers become more and more digitally savvy, it’s becoming clear that consumers have raised their expectations of marketing campaigns.

In exchange for personal information, purchase history, and the countless other datapoints driving the big data trend, customers expect timely, relevant, and valuable marketing, not just the broadcasted campaigns of the past.

In order to succeed in today’s crowded marketplace, marketers need to personalize their marketing and web experiences for their customers and sales prospects alike. However, according to a new study from Econsultancy, many marketers are struggling to implement personalization in their digital marketing efforts.

We’ve create the infographic below to provide [...]

The first ever Pardot B2B Inspiration Tour kicks off next week here in Atlanta, and we already can’t wait to get started! With hundreds of talented marketers already registered, this will be one of Pardot’s most exciting events to date.

Attendees will have the chance to learn about the newest industry trends and research from top marketing analysts, learn best practices and tips from fellow marketers, and enjoy cocktails and conversation at tour happy hours. We’ve fit as much value into these half-day sessions as we possible could and we’re excited to deliver it to you!

To help you prepare, we have created the [...]