We Need Your Help with Our Q2 Survey!

mathew.sweezey —  April 16, 2013 — Leave a comment

With modern marketing evolving so quickly, it’s important to take a step back from time to time to review our best practices and make sure they are still, in fact, best practices.

That’s why, this quarter, our team will be conducting a research study with the goal of assessing the current state of B2B marketing and gaining a better understanding of what today’s consumers expect from marketers. Through a thorough analysis of the B2B marketing landscape and a customer survey, we hope to reveal best practices and tactics being employed throughout the industry.

What do we hope to achieve?

First, [...]

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In Survey
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Perfect Timing for Lead Nurturing

mathew.sweezey —  February 7, 2013 — 4 Comments

Lead nurturing is a hot topic, and for good reason. Annuitas group cites that nurtured leads make 47% larger purchases than non-nurtured leads. But if there’s one question that comes up over and over again with regards to lead nurturing, it’s this: what’s the perfect timing for lead nurturing emails? If you’ve ever wondered the answer to this question, listen up.

Lead nurturing is a technique that involves automatically engaging with leads over a period of time. Nurturing can be used to automatically stay in front of non-sales-ready leads, find hidden leads in cold databases, mitigate churn rates, and enable sales [...]

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In Drip Campaigns
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The Science Behind Lead Scoring

mathew.sweezey —  December 11, 2012 — 1 Comment

One of the features marketing automation users get most excited about is having their leads automatically scored. Each lead is automatically scored on sales readiness, based on actions they take on your site or interactions they have with your marketing.

This is a huge time saver for time-strapped marketers and sales reps. However, many users have questions about how to determine the value and score of individual pieces of content. Thankfully there is a science behind developing your scoring that will help you guarantee accuracy and effectiveness. There are many different ways to approach this question, however, I find the easiest [...]

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In Content Marketing
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Getting Started with Nurturing: The 3-2-1 Strategy

mathew.sweezey —  November 22, 2011 — 4 Comments

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Many Pardot clients are just starting out with marketing automation and have never created a drip program before. They have been sending email blasts for a long time, but the concept and execution of a drip program is different in theory and execution – plus it requires a bit of upfront planning. To help people get started with nurturing, we’ve created a drip program called  3-2-1 drip marketing.

When you are nurturing prospects, it’s important to understand your company’s marketing stages. Just like a buying cycle, the marketing cycle has stages. Planning for these different stages will help you to target your [...]

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In Blog, Drip Campaigns
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