How to Build an Audience for Your Content #video

There’s no question that ‘content’ was one of the hottest topics in marketing in 2013. But let’s not talk about content marketing for a moment (enough people already are). Let’s instead talk about the other side of content marketing: the audience. Although it rarely comes up in conversations about content marketing, your audience (the people…

Joe Pulizzi’s Top 3 Tips for Content Success

The other day, I had the pleasure of grabbing a few moments with Joe Pulizzi, founder of the Content Marketing Institute. Even in the midst of planning for the upcoming Content Marketing World summit on September 10th, Joe was kind enough to take some time to talk through a few content marketing tips. Here’s some…

5 Content Tips from the CNN Pros

CNN is no small news agency. In fact, as one of the world’s largest news reporting agencies, they’ve pretty much got content creation down to a science. With over 100 million cable subscribers, their process for creating content is one of the best in the world. I was able to sit down with Mira Lowe,…

Marketing 101: Learn to Operate in Realities, Not Abstractions

While re-reading “The One to One Future”, by Don Peppers and Martha Rogers, I came across a quote that validates the concept of agile marketing. Peppers, who I actually had a chance to speak with last week, states the need to “operate in realities — not abstractions.” This is an important quote for marketers to…

We Need Your Help with Our Q2 Survey!

With modern marketing evolving so quickly, it’s important to take a step back from time to time to review our best practices and make sure they are still, in fact, best practices. That’s why, this quarter, our team will be conducting a research study with the goal of assessing the current state of B2B marketing…

Perfect Timing for Lead Nurturing

Lead nurturing is a hot topic, and for good reason. Annuitas group cites that nurtured leads make 47% larger purchases than non-nurtured leads. But if there’s one question that comes up over and over again with regards to lead nurturing, it’s this: what’s the perfect timing for lead nurturing emails? If you’ve ever wondered the…

The Science Behind Lead Scoring

One of the features marketing automation users get most excited about is having their leads automatically scored. Each lead is automatically scored on sales readiness, based on actions they take on your site or interactions they have with your marketing. This is a huge time saver for time-strapped marketers and sales reps. However, many users…

Getting Started with Nurturing: The 3-2-1 Strategy

Many Pardot clients are just starting out with marketing automation and have never created a drip program before. They have been sending email blasts for a long time, but the concept and execution of a drip program is different in theory and execution – plus it requires a bit of upfront planning. To help people get…