With modern marketing evolving so quickly, it’s important to take a step back from time to time to review our best practices and make sure they are still, in fact, best practices.
That’s why, this quarter, our team will be conducting a research study with the goal of assessing the current state of B2B marketing and gaining a better understanding of what today’s consumers expect from marketers. Through a thorough analysis of the B2B marketing landscape and a customer survey, we hope to reveal best practices and tactics being employed throughout the industry.
What do we hope to achieve?
First, [...]Continue Reading...