4 Ideas to Take Your Marketing One Step Further

Mary West, Client Implementation Specialist at Pardot, has worked extensively with clients, and will be sharing her insights, best practices, and tips for those using marketing automation in their day-to-day jobs. The first of the year is a great time to revisit your marketing drawing board and challenge yourself to be more strategic, effective, and…

Increasing SEO through tags

Concept <meta> tags are a great way to boost search engine optimization. If you would like to customize the meta description on your landing pages to increase SEO, we have added a “description” textarea to our landing pages. When populated, it is available for use as a variable tag %%description%% (case insensitive), just like %%title%%….