Creating Email Templates for Your Sales Team

In our previous post “How to Think Like Sales as Marketer” we looked at the relationship between marketing and sales and how Salesforce Engage can help to bridge the gap between the teams and offer Marketers some insight into how sales builds relationships with their customers and prospects. Today, we’re going to look at how…

Getting Started with Account-Based Marketing: The Checklist

Account-Based Marketing has taken the B2B marketing world by storm. Technology has streamlined and optimized the processes needed to implement an ABM strategy, and the results are truly changing the way we think about marketing at scale. If you’re considering an ABM strategy (and why not? ITSMA found that 84% of marketers are seeing higher…

Simple Tips for Growing Your Business

Spring is the season of growing things: greenery, allergies, and… businesses. The spring quarter is the perfect time to do a little cleaning, and take a good long look at your goals. Whether you want to speed up your lead time, take on new staff, or expand into new markets (or preferably, all of the…

Marketing Automation: Perfect for Productivity

We’ve all been there: stuck in a seemingly endless quagmire of things that need to get done but are progressing so slowly that it doesn’t make sense, or processes that are more work than the projects themselves. Part of working within an organizational structure is needing to set up a methodological way to move information…

B2B Social Media Magic: 3 Ways to Connect with Your Customers

It’s time to talk about the elephant in the room: Social Media for B2B Marketers. If you’re like most marketers, when it comes to getting your content out there, you might feel a bit like a bull in a china shop. That said, social media is firmly entrenched as part of ours – and our…

Customer Marketing: Going Beyond the Sale

What exactly is customer marketing? We’re all pretty familiar with customer engagement – and, of course – marketing, but how is customer marketing different and what does that mean for your buyers? To answer that, we need to look at how we utilize our customer relationships. Once a deal is closed, most B2B marketing teams…

It’s Our Birthday!

And we’re in celebration mode! We’ve got cake: And balloons: And we’re getting the party going! 10 years ago today Pardot was founded and we’re so excited to reach this amazing milestone. We couldn’t have done it without you – our B2B Marketing Trailblazers. Thank you for making us part of your marketing magic. We’re…