Customer Marketing: Going Beyond the Sale

What exactly is customer marketing? We’re all pretty familiar with customer engagement – and, of course – marketing, but how is customer marketing different and what does that mean for your buyers? To answer that, we need to look at how we utilize our customer relationships. Once a deal is closed, most B2B marketing teams…

It’s Our Birthday!

And we’re in celebration mode! We’ve got cake: And balloons: And we’re getting the party going! 10 years ago today Pardot was founded and we’re so excited to reach this amazing milestone. We couldn’t have done it without you – our B2B Marketing Trailblazers. Thank you for making us part of your marketing magic. We’re…

Engaging Current Customers

We talk a lot about how to engage prospects and net-new buyers, and it’s probably one of the most important factors in creating a successful marketing campaign – but there’s another side to closing the deal. What happens once the contracts have been signed, once the products been installed, once the the prospect has become…

Tale As Old As Time: The Sales and Marketing Love Story

It’s Valentine’s Day, so naturally we’re thinking about one of the greatest love stories of the ages… Sales and Marketing. Granted, these two star-crossed departments aren’t always a fairytale romance, but thanks to technology, it’s getting easier to bridge the gap and bring them together. If your Sales and Marketing teams are more feuding families…

Working with Industry Influencers

Today’s B2B marketing has shifted focus away from simply selling to buyers, and towards cultivating relationships and establishing a better buying experience to attract prospects and maintain current customers. While there’s a whole suite of tools, tactics and techniques to improving the customer experience, working with industry influencers is one of the most unique, and…

Doing Data Analytics – The Right Way

It’s 2017, you’ve got data. But the question is, what do you do with it? Most marketers are tracking things like engagement, open rates and click-through rates, and other metrics that help them figure out what parts of their campaigns are landing and what parts are struggling to take off. So what else is there?…

5 Tips for B2B Marketing at Enterprise Scale

B2B marketers in the Enterprise space face unique challenges both internally and externally when it comes to scale. It can be hard to reach both buyers and your internal teams when you’re operating across such a wide range of individuals. Use these five tips to help direct your marketing efforts, and join Jennifer Schneider of…