Pardot is hosting a free webinar, in partnership with SugarCRM, on tips for shortening your sales cycle by syncing up marketing automation and your CRM. This is a great learning opportunity for newer Pardot clients or those who are interested in learning more about how to better use marketing automation to benefit your sales team.

Though we are partnering with SugarCRM, the information will still be relevant to those using other systems.

The webinar will take place on August 18, 2011 at 1 p.m. EDT.

Webinar: Shorten Your Sales Cycle with Pardot and SugarCRM

Are your leads sales ready? How do you know? Why [...]

One of Pardot’s very successful clients, Paymetric, has been featured on MarketingSherpa for their rock star implementation of Pardot.

Here’s a summary of the case study:

Downsizing is part of business, whether the reason is based on economics or a change in corporate structure. And sometimes less can be more.

Find out how one start-up cut two-thirds of its marketing department, but nearly doubled the number of campaigns it was able to run. A tight integration of marketing automation and the CRM coupled with a smaller, but re-energized marketing department helped achieve these results.

Head on over and read the full article to [...]

Last year’s first-ever Pardot user’s conference was a great success! This fall, we will welcome clients and partners back to Atlanta for the second annual Elevate Users Conference. This year’s event will be held in mid-October. We area looking for Pardot clients who would like to lead a conference session by sharing their success stories, best practices and user tips. If you are interested in speaking at Elevate 2011, please contact Laura Horton for more details.