Our team at Pardot is in the somewhat unique position of being marketers marketing to other marketers, and we are always looking for new ways to inspire customers. Dreamforce is one of our favorite times of the year to get creative. There’s no better place to try new things and push the limits of traditional B2B marketing, as well as up our game when it comes to using our own marketing automation tool.

This year Pardot participated in the Marketing Zone at Dreamforce, where we showcased the success of one of our clients, RXBAR. As we made plans for this one-of-a-kind […]

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The Pardot team officially kicked off an exciting #DF15 today, and just like that our best Dreamforce ever is off and running! Take a look at our quick recap below. 

Roadmaps and Big Product Announcements

Dreamforce is always chock full of product news, so it’s only fitting that we started the day with the Pardot Roadmap. News of more customizable reporting, enhancements to Salesforce Engage, speedier Salesforce integration and a shiny new multi-scoring interface were met with applause from a packed house of Pardot clients. We can’t wait to get these features into the wild — keep an eye on the Winter […]

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At Pardot we love our customers, and one of our favorite parts of Dreamforce is getting to spend time with so many of you. A close second to meeting with you ourselves is helping you connect with each other to share tips and debate the finer points of lead nurturing.

This year we’ve created even more customer programing so that you can easily find us and other B2B Marketers across the Dreamforce campus. From sessions to parties, here’s where you can hang with the Pardot family at #DF15.

The Pardot Client Hub at the Marriott Marquis

The all-new Pardot Client Hub is […]

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One of the best parts of Dreamforce is connecting with others in your field to learn, network, and share creative ideas (plus a drink or two). But with more than 150,000 registered attendees and a campus the size of a small city, how can you find marketers like you?

This year we are bringing the all-new B2B Marketers Cafe to Dreamforce. Located at The Grove, just around the corner from Moscone, the Cafe is a space just for marketers to fuel up, kick back, and learn in a more relaxed environment.

Here are five reasons you should put The B2B Marketers […]

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Pardot Joins ExactTarget

Laura Horton —  October 11, 2012

Friends of Pardot:

I’m happy to be able to share with you some really exciting news. Pardot is now a part of the ExactTarget family.

What does that mean? It means that we’ll get to keep on delivering the same great value we always have – but we’ll have even more resources to serve our current and future clients. Creating an above-and-beyond customer service experience has always been our goal, and it’s only going to get better from here.

Our team remains dedicated to fast and furious product development, working to add new features that will help improve your marketing processes. Together, we’re […]

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We had so much fun at Elevate, and one of our favorite parts was seeing all the tweets from our excited attendees! We’ve picked out a few of the messages we saw throughout the Pardot User Conference and highlighted them here. Congratulations to these top tweeters! You kept us smiling.

Did u know that #pardot is latvian for marketing? It’s not french for……something french. Lessons learned at #pardot2011

#Pardot2011 was amazing. So much work to do now. @Pardot rocks the party that rocks the party. Cheers!

#pardot2011 drip concepts from @msweezey are NOT your grandaddy’s drip campaigns. Chaser emails are genius. #betterdrip

Need […]

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Google recently announced a change in the way they share data that will impact marketers who track and analyze natural search data. As part on an ongoing effort to provide a secure search experience for users, Google has decided that they will no longer share natural search queries from some users with third-party companies, including analytics tools.

This SSL Search update will only impact a percentage of Google searches, as it is currently only the default for users who are logged in to Google tools (like Gmail). Others may go directly to https://www.google.com (see that extra little “s” hiding in there?) […]

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Pardot is hosting a free webinar, in partnership with SugarCRM, on tips for shortening your sales cycle by syncing up marketing automation and your CRM. This is a great learning opportunity for newer Pardot clients or those who are interested in learning more about how to better use marketing automation to benefit your sales team.

Though we are partnering with SugarCRM, the information will still be relevant to those using other systems.

The webinar will take place on August 18, 2011 at 1 p.m. EDT.

Webinar: Shorten Your Sales Cycle with Pardot and SugarCRM

Are your leads sales ready? How do you know? Why […]

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