Big Team or Small, Marketers Share Some Universal Truths

In my time with the Pardot marketing department, I’ve witnessed many different stages of growth. I started as the first and only marketer at the organization. Two acquisitions later, I get to work with an enviably large team of wonderfully smart marketers — and an even larger contingency of shared services and trusted colleagues that…

Who’s Excited for Connections 2016? We Are!

We are less than one month away from an amazing Connections event here in our Pardot hometown of Atlanta, and our team is getting pumped! Not only will there Pardot-hosted thought leadership sessions, SIX hands-on training sessions, and fun networking opportunities for B2B marketers, there will also be outstanding inspirational and keynote speakers. Last week…

How to Build an Impactful Brand That Drives Action [WEBINAR]

Think about some of your favorite brands. Those names that really stick out in your mind. There are certain categories where a single brand reigns supreme, and in some cases even becomes synonymous with the product itself (think Post-it for sticky notes, or Kleenex for tissues). These brands have the first choice advantage. Branding isn’t…

New 2016 State of Marketing Research Report

Salesforce’s third annual State of Marketing research report launched this week — and it’s full of marketing stats you’ll want to share. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to reveal how the industry is changing — and key insights on primary marketing channels, including mobile, email, social, and digital advertising. Also inside this marketing…

Join Pardot at Salesforce Connections 2016

At Pardot, we love marketing. And the only thing we love more than marketing is the chance to talk about marketing, learn about marketing, and full-on geek out about marketing with all of our fellow marketers! That’s why we are so excited to be a part of the digital marketing event of the year, Salesforce…

How to Use Emojis Like a Marketer

Ah, emojis. Nothing quite defines today’s text-driven communication like sending a message without saying a word. A picture’s worth a thousand of those lousy old words, right? Marketers have their own special language, and, though we love to wax poetic, that language is not limited to what we write. Sometimes, the moment just calls for…

Building a B2B Marketing Campaign Blueprint [WEBINAR]

Campaign. It’s one of the of the trickiest words in the marketing dictionary. This seemingly innocent term can mean so many things. Your definition of a campaign might be different than mine, and even different from the guy down the hall from you. Plus, there are Salesforce campaigns, Pardot campaigns, email campaigns, social campaigns… the…

How Marketing Can Host a Successful Sales Kickoff Event

At Pardot we recently wrapped up another successful sales kickoff event, and while it may be called sales kickoff, you can bet our marketing team was highly involved. This week of training and fun helps build momentum going into the new year, and at Pardot the marketing team plans, runs, and attends the event! It’s…