New Research: The Customer Lifecycle Marketing Advantage

In recent years there has been an increasing focus on building a marketing strategy that is not focused only on acquisition, but rather on the lifetime journey (and value!) of the customer. Pardot partnered with Demand Metric to ask marketers how they are applying a lifecycle marketing approach to their efforts, and to uncover what…

Introducing the New & Improved Complete Guide to Lead Nurturing [E-book]

Selling in an on-demand world isn’t for the faint of heart. Today’s customers are researching on their own terms, and they expect interactions with your brand to be personalized and timely. Marketers must be ready to pivot on a dime. A 2015 IDC study commissioned by Salesforce found that 65% of B2B buyers only engage…

Live Studio Broadcast: Maximize Your Marketing Efforts for Huge End-of-Year Wins

Every fall you hear people complaining about holiday decorations hitting stores before we’ve even had the chance to go trick-or-treating. Sure enough, on my last Target run I noticed a modest section of lights and ornaments stealing some real estate in the back of the store. For marketers, seeing these little reminders that December is…

The #DF15 Tuesday Roundup: Pardot Edition

The Pardot team officially kicked off an exciting #DF15 today, and just like that our best Dreamforce ever is off and running! Take a look at our quick recap below.  Roadmaps and Big Product Announcements Dreamforce is always chock full of product news, so it’s only fitting that we started the day with the Pardot…

The 411 on the Pardot Client Experience at #DF15

At Pardot we love our customers, and one of our favorite parts of Dreamforce is getting to spend time with so many of you. A close second to meeting with you ourselves is helping you connect with each other to share tips and debate the finer points of lead nurturing. This year we’ve created even…

5 Reasons to Check out the New B2B Marketers Cafe at #DF15

One of the best parts of Dreamforce is connecting with others in your field to learn, network, and share creative ideas (plus a drink or two). But with more than 150,000 registered attendees and a campus the size of a small city, how can you find marketers like you? This year we are bringing the…

Pardot Joins ExactTarget

Friends of Pardot: I’m happy to be able to share with you some really exciting news. Pardot is now a part of the ExactTarget family. What does that mean? It means that we’ll get to keep on delivering the same great value we always have – but we’ll have even more resources to serve our…