Pardot Joins ExactTarget

Laura Horton —  October 11, 2012

Friends of Pardot:

I’m happy to be able to share with you some really exciting news. Pardot is now a part of the ExactTarget family.

What does that mean? It means that we’ll get to keep on delivering the same great value we always have – but we’ll have even more resources to serve our current and future clients. Creating an above-and-beyond customer service experience has always been our goal, and it’s only going to get better from here.

Our team remains dedicated to fast and furious product development, working to add new features that will help improve your marketing processes. Together, we’re [...]

Continue Reading...

We had so much fun at Elevate, and one of our favorite parts was seeing all the tweets from our excited attendees! We’ve picked out a few of the messages we saw throughout the Pardot User Conference and highlighted them here. Congratulations to these top tweeters! You kept us smiling.

@Matt_Given
Did u know that #pardot is latvian for marketing? It’s not french for……something french. Lessons learned at #pardot2011

@JoeHarper
#Pardot2011 was amazing. So much work to do now. @Pardot rocks the party that rocks the party. Cheers!

@nolin
#pardot2011 drip concepts from @msweezey are NOT your grandaddy’s drip campaigns. Chaser emails are genius. #betterdrip

@carolawman2010
Need [...]

Continue Reading...

Google recently announced a change in the way they share data that will impact marketers who track and analyze natural search data. As part on an ongoing effort to provide a secure search experience for users, Google has decided that they will no longer share natural search queries from some users with third-party companies, including analytics tools.

This SSL Search update will only impact a percentage of Google searches, as it is currently only the default for users who are logged in to Google tools (like Gmail). Others may go directly to https://www.google.com (see that extra little “s” hiding in there?) [...]

Continue Reading...

Pardot is hosting a free webinar, in partnership with SugarCRM, on tips for shortening your sales cycle by syncing up marketing automation and your CRM. This is a great learning opportunity for newer Pardot clients or those who are interested in learning more about how to better use marketing automation to benefit your sales team.

Though we are partnering with SugarCRM, the information will still be relevant to those using other systems.

The webinar will take place on August 18, 2011 at 1 p.m. EDT.

Webinar: Shorten Your Sales Cycle with Pardot and SugarCRM

Are your leads sales ready? How do you know? Why [...]

Continue Reading...

This week, CRM Buyer featured a piece from Pardot’s Adam Blitzer on managing pay-per-click (PPC) campaigns. Google AdWords and other PPC platforms are a great source of new business, but managing campaigns incorrectly can lead to a flood of new leads – the bulk of which are unqualified – resulting in “Google overload” for smaller business without a lot of sales and marketing resources.

Click on over to CRM Buyer to see Adam’s recommendations on targeting your campaigns, segmenting and nurturing inbound leads, and increasing ROI on PPC campaigns.

Continue Reading...

One of Pardot’s very successful clients, Paymetric, has been featured on MarketingSherpa for their rock star implementation of Pardot.

Here’s a summary of the case study:

Downsizing is part of business, whether the reason is based on economics or a change in corporate structure. And sometimes less can be more.

Find out how one start-up cut two-thirds of its marketing department, but nearly doubled the number of campaigns it was able to run. A tight integration of marketing automation and the CRM coupled with a smaller, but re-energized marketing department helped achieve these results.

Head on over and read the full article to [...]

Continue Reading...

Our very own Adam Blitzer was recently interviewed in a podcast by Marketing Automation Times.

Listen in on the podcast to learn fun facts about:

Trends in marketing automation
What to look for in a marketing automation vendor
Mistakes people make when implementing marketing automation
The history of Pardot

Hear Adam’s Interview with Marketing Automation Times:

Continue Reading...

Last year’s first-ever Pardot user’s conference was a great success! This fall, we will welcome clients and partners back to Atlanta for the second annual Elevate Users Conference. This year’s event will be held in mid-October. We area looking for Pardot clients who would like to lead a conference session by sharing their success stories, best practices and user tips. If you are interested in speaking at Elevate 2011, please contact Laura Horton for more details.

Continue Reading...