In addition to email link tracking and custom redirects, you can add a CSS class to link tags in your website’s source code so that Pardot can track clicks to external URLs (e.g., content hosted on your server or a third-party site).

Note: The webpage where you are adding the tracked links will need to have the Pardot tracking code in place in order for the link to be tracked.

Tracking Links

To add the tracking capability to an existing link, edit the source code and add the following class, “pardotTrackClick”. For example:

<a href="/example-whitepaper.pdf" class="pardotTrackClick">Click Here</a>


<a href="" class="pardotTrackClick">Click Here</a>

By adding “pardotTrackClick” to your […]

Continue Reading...
This entry is part 1 of 3 in the series Salesforce Connector Part 1: Getting Started

This entry is part 1 of 3 in the series Salesforce Connector Part 1: Getting StartedConcept

Connectors allow Pardot to sync with third party applications such as a CRM system, paid search platforms, or email marketing solution. Data can be passed back and forth between the two applications allowing a user to manage many formerly disparate marketing channels from within the Pardot interface. As an AppExchange certified solution, Pardot can sync with Professional Edition accounts or higher.

Initial Notes

If you are establishing your connector for the first time and want to connect to a sandbox account, you can follow the instructions below […]

Continue Reading...

Dynamic Content

Kati Newburg —  July 27, 2012


You can display certain HTML content on your website or Pardot forms, landing pages, layout templates and emails based on a prospect’s score, grade, or field value for default fields or custom fields. As people match the criteria set for your dynamic content, a variation of content will display where you embed the generated code on your website or email.

While Dynamic Content allows you to show specific content to your prospects based on their criteria, you can also redirect prospects to unique content after form submission based on their criteria. For more information, please see Redirecting to Thank You Pages Based on […]

Continue Reading...

Bounce Codes

Kati Newburg —  July 26, 2012

You can access the bounce report by visiting Reports > Emails and drilling down into the hyperlinked number of soft or hard bounces in the individual list email report, drip program report, or email template report you would like to review.

What are bounce messages?

A bounce message (or code) is a reply from the receiving mail server describing why the email was not delivered. Sometimes, messages accompanying codes are non-standard (mail server administrators can customize these messages); therefore, messages may be different from each receiving mail server you attempted to contact.

What does Pardot do with bounce messages?

Once we receive a bounce […]

Continue Reading...


Whether you are just getting started and introducing Pardot to your sales team for the very first time, you have many new sales users, or your sales team needs a refresher, we want to make sure you feel comfortable training your sales users.

With our help, you can introduce your sales team to Pardot and train them on how Pardot integrates with their daily processes. This article includes helpful content and information about leading your own sales training.


PowerPoint Slides
Feel free to download the PowerPoint specific for your CRM. You can edit the PowerPoint slides to reflect your CRM set-up (or remove […]

Continue Reading...
This entry is part 9 of 0 in the series Pardot Now

This entry is part 9 of 0 in the series Pardot NowAbstract

Pardot integrates with three webinar providers, GoToWebinar, ReadyTalk, and WebEx. Pardot syncs bi-directionally with these three webinar providers seamlessly to register attendees for events, report on attendance, and display and score activity all from within Pardot. During this webinar we’ll review this functionality and review webinar best practices.

In this webinar, you will learn:

How to create a form to register your prospects
Where to view your registered prospects
Create rules based on attendance status
Marketing best practices for webinars

This webinar was recorded on June 20, 2012.


Run Time: 16:03

Download (MOV) – 100 MB
Download (iPhone) […]

Continue Reading...
This entry is part 5 of 0 in the series Pardot Now

This entry is part 5 of 0 in the series Pardot NowAbstract

Drip programs can nurture your leads by helping you stay top of mind for your prospects. In this tactical webinar for administrative and marketing users, we will be building a drip program in the webinar and sharing some best practices in regards to drip programs. We’ll discuss different drip program strategies and when to leverage Pardot functionality.

In this webinar, you will learn:

Items you’ll need to have ready before you create a drip program
How to create a drip program to target different types of prospects
How to segment your prospects into […]

Continue Reading...
This entry is part 3 of 0 in the series Pardot Now

This entry is part 3 of 0 in the series Pardot NowAbstract

What do Pardot campaigns really mean and how can you leverage them?

If you have ever wondered then this would be a great webinar to attend. During this webinar, we talk about the purpose of Pardot campaigns and how they differ from your CRM campaigns.

How campaigns are set at the prospects level
Management of your campaigns
What campaigns can be used for
How they differ from your CRM campaigns

This webinar was recorded on May 9, 2012.

Running Time: 17:57

Download MOV (100 MB)

Continue Reading...