Getting started with the salesforce.com Connector

Concept Connectors allow Pardot to sync with third party applications such as a CRM system, paid search platforms, or email marketing solution. Data can be passed back and forth between the two applications allowing a user to manage many formerly disparate marketing channels from within the Pardot interface. As an AppExchange certified solution, Pardot can…

Bounce Codes

You can access the bounce report by visiting Reports > Emails and drilling down into the hyperlinked number of soft or hard bounces in the individual list email report, drip program report, or email template report you would like to review. What are bounce messages? A bounce message (or code) is a reply from the…

Marketing Your Webinar with Pardot (Webinar)

Abstract Pardot integrates with three webinar providers, GoToWebinar, ReadyTalk, and WebEx. Pardot syncs bi-directionally with these three webinar providers seamlessly to register attendees for events, report on attendance, and display and score activity all from within Pardot. During this webinar we’ll review this functionality and review webinar best practices. In this webinar, you will learn:…

Building a Successful Drip Program (Webinar)

Abstract Drip programs can nurture your leads by helping you stay top of mind for your prospects. In this tactical webinar for administrative and marketing users, we will be building a drip program in the webinar and sharing some best practices in regards to drip programs. We’ll discuss different drip program strategies and when to…

Pardot Campaigns (Webinar)

Abstract What do Pardot campaigns really mean and how can you leverage them? If you have ever wondered then this would be a great webinar to attend. During this webinar, we talk about the purpose of Pardot campaigns and how they differ from your CRM campaigns. How campaigns are set at the prospects level Management…

Designing within Pardot (Webinar)

Abstract Are you an HTML/CSS designer? Have you been trying to design emails or landing pages within Pardot? By utilizing your HTML/CSS knowledge and your Pardot account, you can create and manage branding of marketing items within Pardot. If you are interested in designing sharp emails or landing pages within Pardot, this is a great…

Forms & Form Handlers (Webinar)

Abstract You can use forms on your website to prompt information from visitors, converting anonymous individuals into identified prospects. For example, you may have a form for visitors to contact your team, access your content, or request a product test-drive. In addition to utilizing Pardot forms, you can create form handlers to manage existing forms…

Using Social Media with Pardot (Webinar)

Abstract With our social media connectors, Pardot can pull in information from the prospect’s public social data into their prospect record for a more complete picture. With our social posting feature, Pardot can also schedule and post to social networks, measuring activity with the social posts within the prospect record. If you are interested in…