When asked what you do on a daily basis, how often do you find yourself fumbling for an answer and landing on, “Well, I wear a lot of hats…”?

If you’re an SMB marketer, it’s probably quite frequently.

SMB marketers experience quite a few perks that their corporate cousins do not, but it’s safe to say that they’re limited in other ways — namely, by their time and resources. If you’re at an SMB, you don’t have a legion of full-time employees devoted to social media, demand generation, content creation, and email marketing. Chances are, you’re doing it all yourself.

On a daily basis, [...]

Continue Reading...

At Pardot, we have a small team of content creators who are really passionate about what they do. That’s why we are so excited to announce that we have received several awards at this year’s Content Marketing Awards, “the leading awards program for people who create content for organizations.”

The Content Marketing Institute received over 1,100 submissions from seven different countries for these awards, and we are thrilled that Pardot’s content was chosen from among them.

The award that we’re most excited about goes to our blog, the first piece of content we ever created, and one that we’ve built into something [...]

Continue Reading...

We’ve spent a lot of time this month talking about SMBs, but we want to do more than just look at their pain points and triumphs — we want to give you some hard data.

In May of 2014, Bredin, Inc. conducted a survey of 532 principals of U.S SMB companies and discovered some interesting sales trends among SMBs. The objective of the study? To give SMB marketers a current perspective on SMB sales preferences. If you’re an SMB marketer (or sales rep!) interested in the sales landscape, here are a few stats that you might find helpful to your marketing [...]

Continue Reading...

You know you need content. And we know you know, so you can breathe a sigh of relief — we’re not here to hammer that into your head any more than it’s already been hammered.

When it comes to content creation, marketers are really starting to get it. It’s content execution, promotion, distribution, and measurement that are more common stumbling blocks — all the things that make up what we like to call a content campaign.

If you want to get the most out of each piece of content you create, you should be building out full campaigns with a premeditated strategy [...]

Continue Reading...

As an SMB marketer, you might find yourself wishing you had the resources and yearly revenue of some of your bigger competitors, but take heart! What you don’t realize is how often those bigger competitors of yours are looking at you with the same envy.

Sure, they’ve got larger teams and a bigger budget than you do, but in today’s world, neither of those mean as much as they used to. The internet has put small and big companies on a much more even playing field — and these days, it’s the companies with the biggest brains, not the biggest wallets, [...]

Continue Reading...

If you’re an SMB marketer, you’re probably used to working with limited resources, doing more with less, and working around time constraints. And while it’s commonly assumed that these things hold SMB marketers back, recent statistics actually reveal the opposite: in a lot of ways, SMB marketers are ahead of the curve.

With a smaller company, less red tape, and fewer employees to float ideas by for approvals, SMB marketers have the advantage of being incredibly nimble in an industry where companies are expected to react to new technologies at the drop of a hat. Let’s take a look at some important [...]

Continue Reading...

The demand generation manager’s balancing act: you want to collect as much information from your buyers as possible, but you don’t want to turn your buyers off when they see the number of fields on your form.

Not to mention the added complication that B2B buyers (myself included!) are liars.

I’m not kidding. I can’t tell you the number of times that I’ve been confronted with a “phone number” field on a form and thought to myself, “Man, all I want to do is download a white paper (cue frustrated sigh)…Alright, Jenna, what numbers shall we use this time?” (I really should [...]

Continue Reading...

We’ve had a great time talking sales tactics for the past month, but it’s time to wrap up the month of July and get prepped for August. But first — take a look at a roundup of our top sales and marketing automation content below, from SlideShares to eBooks. Then, scroll to the bottom for our downloadable tip sheet featuring top sales tips from automation users.

Smarter Marketing: 3 Lessons Marketing Can Learn From Sales [VIDEO]

In this month’s Smarter Marketing episode, Mathew Sweezey covers three important lessons that marketers can learn from sales. From knowing your prospects to stage-based nurturing tactics, [...]

Continue Reading...