For those of you who have heard of marketing automation and thought to yourself, “doesn’t that just do the same thing as my CRM?” — this one is for you.

“Integrating your CRM with marketing automation” may seem like a phrase full of buzzwords, but there’s a lot of substance there if you take a closer look. Adding marketing automation to your CRM workflow can create a powerful sales and marketing tool that’s capable of addressing common B2B pain points, namely: poor lead quality, an inefficient marketing-to-sales handoff process, loss of leads in the pipeline, and a lack of insight into [...]

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Whew, what a week! If you attended Dreamforce this week, then you’re probably feeling a lot like us: talked out, tired (in a good way!), and ready to hit the ground running with everything you’ve learned over the past four days.

But if we had to guess, you’re probably also suffering from a serious case of information overload — and the last thing you feel like doing is reading pages of notes about your experiences from this year’s conference. Why not relive Dreamforce 2014 by looking at noteworthy Tweets and pictures from the conference instead?

Rekindle the excitement you felt the last [...]

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Dreamforce may be taking center stage on our news feeds and Twitter streams right now, but that doesn’t mean we can’t release some new (non Dreamforce-related) content! If you’ve been paying close attention to our blog this month, you may remember that this month’s theme revolves around CRM + automation — namely, getting the most out of these two technologies through integration and optimization.

While much of our focus this month has been on Dreamforce, we’re returning to our theme today to release an asset that we’re really excited about, called Salesforce for B2B Marketers: The Complete Guide. If you’re a [...]

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We’re kicking off one of the biggest weeks of the year in the marketing, sales, and software industries. As Dreamforce 2014 begins to pick up steam, many of us are thinking back to some of the themes covered last year and wondering what we can expect from this year’s event (aside from a look at Marc Benioff’s sweet new kicks). Will themes like mobility, the “Internet of Things,” and 1:1 marketing make a comeback, or will they be replaced by new trends and best practices?

We hazard to guess that the answer is both. While those themes still form the backbone [...]

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How many of you have had one of those nightmares where you’re running from the bad guy, except you can’t actually run? Or where you fall down and all of your teeth fall out? In fact, I had one of those “I’m running as fast as I can but not actually going anywhere” dreams just last week.

For many of us, there are some new entrants into the nightmare scene at this time of year. And no, I’m not talking about The Nightmare Before Christmas — I’m talking nightmares about Dreamforce. You know, the kind where you miss your flight out [...]

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If you’ve been following our lead nurturing series over the past month, then you’ve already learned how to nurture the net new leads in your database and move sales leads through the sales funnel. There are plenty of additional lead nurturing campaigns that you can run depending on your goals, but one of the campaigns that we get questions about on a regular basis is the highly-effective (but often underused) re-engagement campaign, also known as a cold lead nurturing program. Let’s take a look at when this campaign might come in handy, what the timing might look like, and the [...]

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We’re sad to bid adieu to our month of content on event marketing, but we aren’t too fussed — after all, we have Dreamforce to look forward to in two weeks (and if that doesn’t fill our appetite for marketing events, I don’t know what will).

But before we usher in a month filled with brand new content, we’d like to take a moment to reflect on some of this month’s top assets. Just in case you missed any days on our blog, we had plenty of event-related content for you to peruse, from handbooks to eBooks and quizzes. Take a [...]

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How many of you read the headline to this post and thought, “I get it, Pardot! You’re going to be at Dreamforce!”?

I wouldn’t blame you if you had. But this post isn’t about our presence at Dreamforce, it’s about you! With a predicted 140,000 attendees and 1,400+ breakout sessions this year, planning your Dreamforce strategy can be a little overwhelming.

Whether you’re an attendee, marketer, or sales rep gearing up for the world’s largest cloud-computing conference, we’ve developed a resource to help you get the most of your Dreamforce experience. Our Dreamforce 2014 Handbook includes event information, helpful tips for sales [...]

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