11 Content Marketing FAQs Answered [B2B Bootcamp Series]

Last week, fellow content creator Molly Hoffmeister and I teamed up to present a webinar on the content marketing strategies that work for our team at Pardot. We discussed our strategy for thought leadership, then dove into a few of the ways that we enable our internal sales team with content. (If you missed it…

60 B2B Marketing Tips You Can Try Right Now [New E-book]

January is a time for new beginnings, especially when it comes to your professional life. That’s why our focus this month is on helping B2B marketers gear up for the new year. To start, we’ve been hosting a series of webinar “bootcamps” on content marketing, reporting, email marketing, and SEO/SEM. (If you missed the first…

New Research: 2016 Benchmarks for Small Business Growth

Over the past few months, we’ve covered trends in B2B selling, social media, marketing, and more. Today, we’re excited to dive into some newly released statistics for small businesses. Salesforce’s Benchmarks for Small Business Growth report is hot off the press, and it’s chock-full of insights, statistics, and trends for small businesses. To collect this…

3 Email Best Practices Every B2B Marketer Should Know [New Webinar]

Our B2B Bootcamp webinar series is in full swing after kicking off with today’s session on content marketing. On Thursday, we’ll be revving up our reporting with Isaac Payne, so be sure to sign up to learn more about how we measure our marketing efforts at Pardot. (You can read more about what Isaac will…

What Would You Like to Read About This Year? [Short Poll]

To the finest blog readers in the land, We are so excited that our blog viewership has grown so much over the past year! But we want to make this year the best one yet, and that means making sure that we’re creating content that you’ll find exciting, engaging, and most importantly, useful. We’d love…

3 Ways to Crank up Your Content in 2016 [New Webinar]

At the beginning of every year, we see an uptick in interest levels around topics like content marketing, email marketing, reporting, and SEO/SEM — no surprise given that motivation to improve is typically at its highest as the New Year rolls over.  But how do you sustain that motivation as day-to-day tasks creep back in, and…

Introducing Pardot’s 2016 B2B Marketing Bootcamp [New Webinar Series]

Well folks, we’re already five days into the New Year, which means your B2B marketing strategy should be looking pretty sharp. Or…maybe not. If you’re anything like me, you’re still trying to figure out where those ever-so-elusive vacation days went. Never fear — Pardot is here to help you whip your B2B marketing into shape….

How to Turn Marketing Mistakes into Marketing Magic

It’s the end of the year — and despite a surplus of holiday cheer and the promise of a new year, sometimes things just don’t go according to plan. If you’re a marketer, maybe your holiday marketing campaign just isn’t resonating like you wanted it to, or maybe a typo in a recent Tweet from…