Just yesterday, we published a new e-book that made the following promise: with Pardot marketing automation and Sales Cloud Engage (a new solution from Pardot launched just this week!), your sales and marketing teams can become the new power couple — no matter how at odds they may seem.

Don’t get us wrong, we don’t mean “power couple” in the traditional Jay-Z and Beyonce sense. What we’re talking about are two teams that rely on each other to succeed. Two teams that work together, and two teams that win together.

Today, we’d like to offer another resource to take this idea one step further: […]

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While we’ve been covering some of the recent trends in email marketing and Google search on the Pardot blog lately, I’d like to take today to return to a marketing automation 101 topic that is near and dear to our hearts: lead scoring and grading.

Whether you’re a marketing automation pro or are just getting started with an automation tool, lead scoring and grading is going to be one of the most powerful tools in your marketing arsenal (and with that, I’d like to respectfully add the phrase ‘marketing arsenal’ to our list of please-don’t-ever-use-these-again marketing buzzwords).

However, even though lead qualification […]

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In an ideal scenario, your sales reps and marketers are working as a team — marketing is setting sales up for the win, and sales is swiftly closing deal after deal.

For many organizations, the “ideal scenario” above probably sounds more like a far-fetched dream. Consider the following statistics:

45% of companies report that their sales reps need help figuring out which accounts to prioritize. (Lattice Engines/CSO Insights) Tweet This

42% of sales reps feel they do not have the right info before making a sales call. (Lattice Engines/CSO Insights) Tweet This

52% of lost sales are due to sales enablement failure. (SiriusDecisions) Tweet This

Judging by […]

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Speculation abounds as we approach April 21, the date that Google has announced they’ll be releasing their next algorithm update — this one specifically focused on mobile. As mentioned in yesterday’s blog post, many are referring to this update as Mobilegeddon or the Mopocalypse, but marketers need not get carried away. As always, adapting to a new Google search update is mostly a matter of preparation.

While some pieces of the update are still up in the air, Google has definitively announced the following on their blog:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This […]

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If you’re like me, then you’re anxiously anticipating the release of Game of Thrones season five this weekend. Now that the show’s producers have finally confirmed that the show will soon outpace the books (a question that die-hard Game of Thrones fans have been wondering for a while now), things may soon start to get very interesting.

But it isn’t just in Westeros that we’re seeing a clash between houses. For those of us who don’t have HBO, we can watch our very own Game of Thrones just by looking at the Marketing Technology landscape. Every year, we see more and more […]

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45% of companies report that their sales reps need help figuring out which accounts to prioritize. (Lattice Engines/CSO Insights)

The average amount of time it takes an inside sales rep to set one appointment is 6.25 hours. (Ovation Sales Group)

42% of sales reps feel they do not have the right info before making a sales call. (Lattice Engines/CSO Insights)

When I look at the stats above, I can’t help but think, “Yikes. Sure am glad I’m not in sales…”

These days, sales reps are fighting a constant battle. Buyer preferences have shifted to the point where the buyers now control the pace of the sales cycle, but […]

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How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old.

Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for.

To help you […]

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Litmus recently released their 2015 State of Email report, and it’s chock-full of useful information about the past year’s advancements in the email industry. From the release of iOS 8 to Gmail’s new grid view for the promotions tab, 2014 proved once again that email is far from dead.

For the B2B marketers wondering which major advancements apply to them, we’ve sorted through the full list and picked out some of the most relevant for you. Take a look at the list below to see what action items may need to be added to your email to-do list (hint: if you have […]

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