It feels like October just started, and yet it’s already time to wrap up this month’s blog theme: CRM & automation. Over the course of the past month, we’ve talked about the benefits of integration, looked more closely at what that integration might look like, and dove into the specifics of the Pardot and Salesforce relationship.

Worried that you missed something? Take a look at the recap of our theme-related October content below.

Salesforce for B2B Marketers: The Complete Guide

Questions about how Pardot works with Salesforce? Get answers to all of your FAQs in our latest eBook, called Salesforce for B2B Marketers. [...]

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Two weeks ago, we released our Salesforce for B2B Marketers eBook in conjunction with our CRM and automation theme — and this week we’re back to take it one step further.

We’ve already discussed some of the benefits of integrating marketing automation and your CRM, but we’ve yet to dive into the specifics of what that integration might look like. How might marketing automation affect your existing marketing workflows? What about your sales workflow using a CRM like Salesforce? And most importantly, can integration improve the alignment of your two teams?

To answer those questions and more, we’ve created an interactive microsite [...]

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You’ve probably read article after article about email marketing best practices, and undoubtedly, they all end by touting the merits of testing and optimizing your email content. Unlike cold calling, you’re working with an audience that has opted into your communications (if you’re following best practices!), so it’s important to send emails that keep them engaged, interested, and most importantly, subscribed to your list. Keep in mind that it’s easier to retain existing customers than bring in new ones, and your emails play an important role in this retention effort.

So okay, you get it — you’re supposed to test your [...]

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For those of you who have heard of marketing automation and thought to yourself, “doesn’t that just do the same thing as my CRM?” — this one is for you.

“Integrating your CRM with marketing automation” may seem like a phrase full of buzzwords, but there’s a lot of substance there if you take a closer look. Adding marketing automation to your CRM workflow can create a powerful sales and marketing tool that’s capable of addressing common B2B pain points, namely: poor lead quality, an inefficient marketing-to-sales handoff process, loss of leads in the pipeline, and a lack of insight into [...]

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Whew, what a week! If you attended Dreamforce this week, then you’re probably feeling a lot like us: talked out, tired (in a good way!), and ready to hit the ground running with everything you’ve learned over the past four days.

But if we had to guess, you’re probably also suffering from a serious case of information overload — and the last thing you feel like doing is reading pages of notes about your experiences from this year’s conference. Why not relive Dreamforce 2014 by looking at noteworthy Tweets and pictures from the conference instead?

Rekindle the excitement you felt the last [...]

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Dreamforce may be taking center stage on our news feeds and Twitter streams right now, but that doesn’t mean we can’t release some new (non Dreamforce-related) content! If you’ve been paying close attention to our blog this month, you may remember that this month’s theme revolves around CRM + automation — namely, getting the most out of these two technologies through integration and optimization.

While much of our focus this month has been on Dreamforce, we’re returning to our theme today to release an asset that we’re really excited about, called Salesforce for B2B Marketers: The Complete Guide. If you’re a [...]

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We’re kicking off one of the biggest weeks of the year in the marketing, sales, and software industries. As Dreamforce 2014 begins to pick up steam, many of us are thinking back to some of the themes covered last year and wondering what we can expect from this year’s event (aside from a look at Marc Benioff’s sweet new kicks). Will themes like mobility, the “Internet of Things,” and 1:1 marketing make a comeback, or will they be replaced by new trends and best practices?

We hazard to guess that the answer is both. While those themes still form the backbone [...]

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How many of you have had one of those nightmares where you’re running from the bad guy, except you can’t actually run? Or where you fall down and all of your teeth fall out? In fact, I had one of those “I’m running as fast as I can but not actually going anywhere” dreams just last week.

For many of us, there are some new entrants into the nightmare scene at this time of year. And no, I’m not talking about The Nightmare Before Christmas — I’m talking nightmares about Dreamforce. You know, the kind where you miss your flight out [...]

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