With only a month to go until Dreamforce and Agenda Builder officially live, it’s time for a few difficult decisions: namely, which sessions will you be attending this year? How can you make the most of your time at Dreamforce with so many parties, activities, and sessions to choose from? (Hint: our Dreamforce microsite can help!)

To help you decide which sessions are the best fit for you, we’ve outlined a few of our favorites below, including sessions for new and veteran marketing automation users. Take a look to see which ones pique your interest, and follow the links to reserve your spot!

Meet […]

Continue Reading...

Throughout the course of our summer camp series, we’ve covered popular marketing topics like lead nurturing and reporting, as well as other tech subjects like website design and product testing. Today, we’re joined by Pardot veteran and Usability Analyst Matt Miller, who is here to share a little bit more about what it takes to plan and conduct successful user testing — and how usability differs from user experience. Matt has a Masters in Human-Computer Interaction from Georgia Tech, and is a long-time member of the Pardot Monday-night soccer team (This Might Get Messi).

Take it away, Matt!

It seems like a lot of […]

Continue Reading...

Last week, we posted about several of the places that you’ll be able to find Pardot at Dreamforce 2015 (and there’s more to come!) — but if you’re attending this year’s conference, then you’re more than likely caught up in preparation of your own. Between planning out your session schedule (pro tip: the official DF15 Agenda Builder is live now, so make sure you’re registering before sessions fill up!), fine-tuning your booth presence (if you’re going to have one), planning out your lead generation strategy, and more, it can often feel like there’s no time to breathe between now and September 18th.

To […]

Continue Reading...

Following a successful few weeks talking implementation, CRM and marketing automation integration, lead nurturing, and reporting, we’re joined today by Kyle Coleman, who is here to share more about how tech organizations can better listen to customer feedback and needs. Kyle is a Manager on Pardot’s Product team, and helps to act as the voice of the customer within the Engineering organization. Take a look at her interview below to learn more about the importance of putting members of your tech team out in the field, how marketing can help, and why it’s critical to have a cardigan for every occasion.  

World, […]

Continue Reading...

It’s hard to believe that another Dreamforce is right around the corner — and this one promises to be better than ever. This year, we’re buckling down to bring you some of our best B2B content, can’t-miss parties, and awesome giveaways. Take a look at our summer camp post from last week to learn how to make the most of the Dreamforce experience (including what to pack!), and get ready for the best Dreamforce yet!

Hoping to hang with Pardot at Dreamforce? Take a look at the list below to see where we’ll be throughout the week (and don’t forget to […]

Continue Reading...

A few weeks ago, Senior Implementation Specialist Susan Spicknall joined us to talk shop about getting started with a new marketing automation tool. Today, we’d like to expand on that topic by discussing the marketing automation and CRM integration process: what to expect, how to prevent common roadblocks, and how to get the most out of your new system. Rob Phillips, CRM Engineer at Pardot, joins us to share his expertise on the subject. Read on to learn about his top tips for success, and don’t hesitate to leave your comments or questions in the comments (pro tip: Rob loves to […]

Continue Reading...

When we first started our summer camp series, we conducted a poll to see which topics our audience would be most interested in — and lead nurturing topped the list! Today, Maureen Flaherty, Pardot’s Email Marketing and Campaigns Specialist, steps up to the plate to answer your burning questions about putting a successful nurturing program in place. 

Let’s hear it, Maureen!

Alright, Maureen, no pressure — but you’re about to speak to one of our most highly-requested topics in this series. Let’s start with the basics. What are three things that marketers should keep in mind as they build their first lead nurturing […]

Continue Reading...

In early 2015, Salesforce conducted a survey of more than 2,100 global marketers to better understand the current state of B2B marketing. The results proved that B2B marketers are as time-strapped as ever, and consistently grapple with three main challenges:

New business development
Lead quality
Lead generation.

But that’s not all that B2B marketers have on their plates. The emphasis on a more cohesive, personalized selling process is growing, leading many marketers to increase their investment in technologies that can help them create one-to-one buying experiences. Marketers now own more of the lead-to-revenue cycle than ever, and are responsible for engaging with buyers throughout […]

Continue Reading...