Pardot + Data.com: Better Together

Now that Pardot is part of salesforce.com and the Sales Cloud, your sales and marketing teams can better align their goals, strategies, and more — and one way Pardot customers can do this is by taking advantage of the capabilities of Data.com. However, there are some points customers need to keep in mind when using…

Add Rating Stars to your salesforce.com Lead and Contact layouts

Instructions It is possible to use a star rating as another visual aspect of the quality of  your lead or contact in salesforce.com.  It is handled through a custom field on both of the layouts.  When complete, it will look something like this: To set this field up, you will first need to create a…

Buying Lists — The Alternatives

At Elevate, the Pardot’s User Conference, Michael Westphal and Robert Dyson led a great session on Email Deliverability. During this session, the strong suggestion (or shall we say order) “do not buy lists” was given at least a dozen times. Almost every time Rob and Michael said this, the crowd emitted a fearful gasp that…

Default Form Styling Classes

Updating Styles Prepare your layout template with the correct wrapping by navigating to Administration > Forms or Landing Pages > Layout Templates. You will want to place this after the <head> in your layout template. When inspecting the code, any place you see form.form you’ll want to replace with #pardot-form when updating your layout template….