Lead Scoring 101: How to Build a Hierarchy [Infographic]

More and more marketers are implementing lead scoring programs to rank prospects against one another, smooth the lead flow, and build a range of business rules, from ownership to activities. In fact, 44% of marketers have a lead scoring program in place, according to Lattice Engines. If you haven’t yet begun your lead scoring program,…

3 Surprisingly Effective Marketing Automation Ideas for 2015

Understanding and identifying your audience is the first step on the path to achieving marketing automation success. Once you’ve done that, the opportunities for marketing automation are endless. Many marketers spent 2014 focusing on their audience, personas, and goals. That paid off big time, because now you have the infrastructure in place to implement unique marketing automation ideas…

How to Choose the Perfect Blog Image

If your blog headline is gold, the blog image is silver. The blog image runs a close second to your headline, supporting it and drawing eyeballs to your post. No matter how amazing your headline or blog content may be, a bad image (or a lack of an image) can kill it, not only wasting…

10 Funny Jokes Only Marketers Will Get

As a content marketer, I live in a world of curating and creating content, and while my focus is mainly marketing automation and CRM content, sometimes I hit gold. Recently, I was pulling some helpful marketing insights for a new blog post, when I stumbled upon these gems. Instead of just sharing them piecemeal, I…

10 Reasons You May Not Be Ready for Marketing Automation…Yet

Marketing automation is an exciting and game-changing opportunity for sales and marketing teams, but are you ready for it? According to a recent study by marketing technology research company SoftwareAdvice, 91% of marketing automation buyers were evaluating marketing automation for the first time in 2013, so there’s no better time than right now (seriously, put down that coffee) to ask yourself,…