A Day in the Life of a Sales Team with Salesforce Engage

Believe it or not, bridging the gap between your marketing and sales teams might be easier than you think. It’s all about showing Sales that you are here to help them succeed, and it starts with your technology. For Pardot users, Salesforce Engage hooks your sales team into your marketing automation solution by giving them…

How To Tell The Difference Between Marketing Automation and Email Marketing

If you’re confused about the difference between “email marketing” and “marketing automation”, you’re not alone. Even seasoned marketers may struggle to sift through the marketing speak to find the tool that provides real value. This jargon can make it seem like the lines between marketing automation and email marketing are blurred, when in reality, the…

Using Marketing Automation Throughout The Customer Lifecycle

Shrinking budgets and shorter attention spans are forcing companies to rethink how they market and sell products. Successful B2B companies understand that marketing automation is key for generating a steady stream of qualified leads in this highly competitive marketplace. We see this in action every day; Our own Pardot customers have reported a 34% boost…

5 Steps to Successfully Integrate Email into Your Inbound Marketing Channels

A properly-implemented email marketing program is a tool that can improve the impact of your overall content marketing efforts by keeping your audience engaged, driving traffic to all of your content, and helping build stronger relationships. It’s also important to note that email marketing is not a successful marketing strategy on its own. Rather than…

6 #PardotProTips Straight from the Experts (Part One)

According to a B2B Marketing research study, less than 50% of marketers are optimizing all of the benefits of their marketing automation platform. Pardot’s Client Services team is dedicated to ensuring our customers are not only fully utilizing their instance, but also achieving their own marketing goals with Pardot and Salesforce. Throughout the year, we’ve…

3 Ways to Kickstart Your Content Marketing

The principal objective in content marketing is to drive qualified traffic to your site. After engagement with relevant content, visitors should be asked to supply information that will later be used to market more directly to them. It’s at this point that content marketing and marketing automation technology come together. Content marketing attracts prospects; marketing…

Your Essential Website Launch Checklist

The launch or re-launch of your company website is a huge and exciting milestone (albeit a daunting one). It marks a new beginning for your brand. Your new website will also determine your potential customers’ first impressions of your brand, impact your lead generation efforts, and determine how you are perceived across the web. In this…

How to Perform Your Own Pardot Marketing Automation Audit (Part 2)

Understanding what you are currently using well and which areas you could improve upon in your Pardot account is key to improving your overall ROI of your marketing automation investment. One of the best ways to do that is performing a quarterly audit. In part one of this series, we talked about carving out 60-90 minutes…