Pardot and Salesforce are becoming even more closely aligned — and we’re thrilled to announce a new Salesforce connector that will be released to all customers over the next couple of weeks. With the new connector, there will be no impact on your Salesforce API limits when prospect records sync between Pardot and Salesforce.

So, what does this mean for you? If you’re an existing Pardot customer, you’ll need to update your Salesforce connector to opt into these changes. There are several areas where you can make this update: by clicking on the banner message at the top of the Connectors page, […]

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We’re excited to start the new year by releasing a highly-requested feature off of our Idea Exchange: BCC Email Compliance. This functionality will help ensure that our clients are compliant with the federal regulations for their industry.

Federal regulations require that certain types of institutions (for example, Financial Services companies) keep a record of all emails sent over the past five years, including the content of each email and every email recipient, in the event of an audit.

Once the BCC Email Compliance functionality has been activated by a Pardot Admin, every email sent from Pardot will automatically BCC an email address […]

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It may be the end of the year, but improving our product never slows down. In fact, we have three new releases ready for you: an update to our Paid Search report, the option for Salesforce users to log in to Pardot using their Salesforce credentials, and wildcard page actions. Consider these a small token of appreciation for our amazing clients — just in time for the holidays!

1. Pardot Paid Search Updates

Earlier this year, Google announced that AdWords would no longer provide information regarding what query (search term or phrase) a visitor used when clicking on an ad. This meant […]

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We have a quick but exciting update for those of you using our Email Rendering Preview Analysis! This week, we updated our previews to include iPhone 6 and iPhone 6 Plus, so that you can see how your emails will render on the latest mobile devices.

See what this update looks like in the screenshots below.

Email Rendering Preview Analysis is available to all Pro and Ultimate customers, and is available as an add-on for Standard.

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Introducing Folder Permissions

Adam Blitzer —  September 29, 2014

Earlier this year, we introduced Pardot Folders to help you organize your marketing content in a way that makes sense for you. Now, we’re excited to introduce Folder Permissions, which will give you customizable control over the groups that can access the content housed within your Folders. This feature will be rolling out the week of September 29th.

Protect your content by assigning access to specific user groups. You can lock down access by department, region, business unit, and even custom groups like third party development shops. While this feature is only available to customers who have purchased Custom User Roles, you […]

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If you’re managing your company’s social media efforts on top of everything else on your plate, we know how essential a social posting tool is to your productivity. With Pardot social posting, you can schedule and simultaneously post updates to multiple Twitter, Facebook, and LinkedIn accounts, then gather insight on link clicks, replies, comments, retweets, and likes. And now, you can post to LinkedIn company pages, too.

The LinkedIn social posting connector allows you to post social messages to as many individual or company accounts as you wish. Pardot will also capture likes and comments on any posts made to company […]

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We’re thrilled to bring you two (that’s right, two!) new improvements to your email experience within Pardot: new Email Flow and A/B Testing. Both of these updates will be coming your way in August.

Email Flow

We know that sending well-designed emails is one of the cornerstones of your marketing efforts with Pardot. That’s why we’ve reviewed our email process and developed Email Flow — an updated look to our email editor that’s based on how you design and send emails.

Email Flow lets you create email templates, customize, and send emails the way you like to work. The Email Flow is non-linear, […]

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We have a small but exciting new feature that we’re in the process of releasing over the next few weeks: an update to the current Automation Rules preview. Based on client feedback, we’ve updated the Rules preview so that it will no longer generate automatically, but will instead require a click to “Preview matches.” Take a look at the screenshot below to see what this will look like in Pardot.

This new update will help improve system speed and performance when viewing automation rule previews.


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