Pardot integrates with Twilio, allowing users to instantly follow up with prospects via phone after a form submission. When a prospect submits a form, your selected user will get a phone call, much like a Pardot email alert, that will inform them of the form submission and give them the option to connect with the prospect by phone (if a phone number is present in Pardot).

This feature is most useful for items such as a test drive or a contact us form, where a quick response time would be appreciated by the prospect.

To use the Twilio connector, you’ll need to start a Twilio account. Twilio is a pay-as-you-go service.