Google AdWords

With Pardot’s Google Adwords connector, you can tie cost data from AdWords to opportunity data from your CRM to determine your true cost per qualified lead and search engine marketing ROI. Simply add Pardot’s tracking code to your site, connect your AdWords account, and start having your prospects automatically tagged with AdWords ad information, keyword details, and more.

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Features

  • Automatically pull in AdWords conversion data
  • Track cost-per-opportunity for AdWords campaigns
  • Connect AdWords data with your CRM data
  • Track Google AdWords conversions upon submission of Pardot forms
  • Pull your Google Adwords campaigns, ad groups, and ads into the Paid Search module in Pardot for easy viewing

This app was built by and is maintained by Pardot.