How Doing Good Can Bring Value To Your Brand

“Success isn’t only about achievement, those things that we can measure. It is also about contribution, those things that we unselfishly give back.” Jim Geigor, CEO, CBeyond As the proliferation of new technology and social media lead to empowered consumers, closing deals and brand loyalty is more and more about building relationships. Sales-driven companies in…

Mapping NetSuite and Pardot Custom Fields

This entry is part 2 of 3 in the series NetSuite Connector

This entry is part 2 of 3 in the series NetSuite ConnectorOverview If you have created custom fields in NetSuite that you would like to see in Pardot, the next step is to map the custom fields. This will enable Pardot custom fields to sync back and forth. Mapping Prospect Custom Fields Default fields will…

Pardot’s 2012 Content Marketing Roundup

Now that we’ve gone through our favorite email marketing and social media posts of 2012, it’s time for the content marketing roundup. Check out the list below for some great articles and graphics on content marketing, and get some helpful tips and insights along the way. The Content Marketing Mix [Infographic] 2012 has seen the…

3 L’s of Customer Retention

In all of the hype of attracting, nurturing, and converting prospects, it’s easy to forget the true key to sustainable growth: obtaining lifelong customers. Your most loyal customers not only provide a consistent source or revenue, they save your business implementation and training costs, provide insightful recommendations for product enhancements, and can even bring in…

How To Find and Nurture Leads With Twitter

Is your company using Twitter? Which department does that fall under? If you are anything like most companies, the answer is probably marketing. When Twitter burst onto the social scene, busy sales reps were all too happy to turn over management of Twitter’s tidal wave of thoughts, opinions, and content to the marketing side of the…

The Secret Behind Sharing, and How You Can Use It

Our world is getting more complex each day. There’s no doubt about it. With more social sites to sign into, more tools we should be using, and more channels to worry about, our lives are more complicated than ever. However, where people are involved, it’s shocking how almost all actions still come down to basic…

Storytelling: How to Make Your Marketing Worth Sharing

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin Every piece of content you create plays into your overall brand message. The more compelling your content, the more attractive your brand becomes. It seems like a simple equation, but it is imperative to make your…

Instagram’s PR Fiasco & Why It Wont Happen to SMB Marketers

The past 24 hours have been rough for Instagram. Just eight months after their record-setting acquisition by Facebook, Instagram is following in their new parent company’s footsteps and ruffling feathers with a change to their terms of service. As word began to spread that Instagram would soon be able to sell its users’ pictures to…