Quick Tips: 5 Great Pointers from the Pardot Services Team

Looking to improve your Pardot experience? Based on common questions and concerns, our dedicated services team here at Pardot has been tweeting out tips on how to get the most out of Pardot. We’ve compiled a few of their suggestions for you here in case you missed them: Do you have lots of lower-case prospect…

New Pardot form builder launching in January

Concept In January, Pardot will phase out Form Fields (e.g. objects where you set all options related to how fields behave on forms) and will instead allow you set default and custom field behavior from within forms and form handlers. This allows you to have fields that behave differently (required / optional, labels, progressive profiling rules,…

Happy Holidays from Pardot!

‘Twas the day before break, and all through the spot Not a creature was stirring, except for Pardot. The forms were posted on the landing pages with care, in hopes that the prospects soon would be there; The users were carefree, all snug in their beds, while visions of leads danced in their heads; There…

“View in CRM” links added to daily emails and prospect lists

Concept We have always had “View in CRM” links in several places in the app: LeadDeck, assignment and notification emails, and on the prospect details screen. In an effort to make CRM details accessible from even more places, we have rolled out handy links (in the form of a salesforce.com, SugarCRM, NetSuite, or Microsoft Dynamics…

How NOT to Use Social Media Marketing

As one of the hottest topics in B2B marketing, social media usage is the subject of multiple articles, blogs and webinars every day. But when it comes to putting social marketing tactics to use, condensing all these ideas into a defined social media strategy can be more than a little overwhelming. So take a refreshing…

Building a Community Around Your Blog

“Conversation is king. Content is just something to talk about,” Canadian blogger Cory Doctorow said. Sure, you faithfully post to your corporate blog five days a week, and you spend hours researching topics and adding in your own creative spin. But if you’re counting on the “publish” button to magically distribute your words to thousands…

Quick Tips: Using the “Hello Bar”

As a marketer, you are always looking for quick, simple changes that will keep prospects engaged with your website and promote valuable content. Enter the “Hello Bar.” The Hello Bar is a free app that allows you to design a custom call out bar for the top of each page on your website. Pick out…

Improvements to Form Handler User Interface

Concept Pardot is in the process of changing the way form fields behave such that their options (required/optional, labels, progressive profile settings, etc.) will be controlled on the form level rather than at the field level. This will make them much more flexible. As a first step, we have rolled out this change to Form…